A Pop of Red Is Going to Be the Hottest Color of 2026—Here’s What to Shop to Get Ahead of the Trend

In 2026, we're seeing red. Shop the best red pieces from Steve Madden, Puma, Urban Outfitters, Abercrombie, and more.

By Alexa Vazquez Jan 01, 2026 2:00 PMTags
red hero image.jpgCourtesy of Steve Madden

Of all the pops of color you could add to your outfit, red is arguably the most timeless. And in 2026, you're going to see a lot of the bold, daring hue. 

Rather than monochromatic head-to-toe looks, fashion is instead embracing the color through subtle or unexpected pops of red. This means it's easier than ever to incorporate this eyecatching shade into your look (even if your wardrobe consists of mostly black, white, and beige). All you need is the right red pieces and you'll be fully on trend.

Accessories are always the easiest way to add a pop of red to your outfit, from shoes, whether sneakers or Mary Jane ballet flats, to slouchy leather hobo bags.

Not afraid of color? A few swipes of red lipstick, which come in tons of undertones and finishes, can make a huge impact, and so can a pair of opaque red tights.

In 2026, we're seeing red. Shop the best red pieces from Steve Madden, Puma, Urban Outfitters, Abercrombie, and more below.

Old Navy Convertible Carrie Crossbody Bag

You can't beat the price on this minimalist shoulder bag, which comes with a crossbody strap. The perfect size for everyday wear, it's the easiest way to add a pop of cherry red to your look.

M·A·CXIMAL Silky Matte Lipstick

A few swipes of this iconic Mac lipstick makes a bold impact. Featuring a silky matte finish, the shade Red Rock is a great true red hue, but Mac also has tons of other red shades to choose from.

Abercrombie Crew Cardigan

Whether you wear this cozy crewneck cardigan buttoned up or slung over your shoulders, you'll look cute and classic.

Steve Madden Lydia Red Suede

The timeless Mary Jane gets a modern update with this suede pair, boasting gold hardware and a sleek silhouette.

Urban Outfitters Classic Opaque Tights

These red tights add an unexpected red pop, elevating even the simplest of outfits.

read
Pinterest Predicts These 5 Aesthetics Will Be All Over Your Feed in 2026— Here’s Where to Shop Them

The Love Knot Slouchy Bag: Buckle Edition

Hobo bags are huge right now, and this roomy red leather bag (it's big enough to fit a laptop) is right on trend.

Puma Women's Speedcat OG Sneaker

Channel your inner cool girl with these suede low-profile sneakers from Puma.

Maybelline Super Stay Vinyl Ink Longwear Liquid Lip

This longwear liquid lip delivers ultra-saturated color and a high-impact gloss that lasts all day long. It has 67,000+ 5-star reviews.

FASTFAIRY Keychain Cherry Bag Charm

If you're not bold enough to rock a red lip or monochromatic ensemble, add this cherry charm to your bag. It looks just like the viral Coach one, only way more affordable.

Two Of Us Retro Rectangle Sunglasses

These sunnies are a showstopper with their thick rectangular frame and rose-colored lenses.

What to spend your holiday gift card on: leather bags, cashmere sweaters, luxe perfume and more.

How We Choose

The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.