H&MOlivia Wilde is stunning as the new face of H&M's Conscious Exclusive collection—and we've got the proof!
The 31-year-old was tapped to front the brand's environmentally-friendly line, which launches in April and features pieces made with hemp, organic linen, organic silk, organic leather and recycled polyester and accoutrements (like beads on a flapper-style dress).
"Sustainability has got a bad reputation, especially in fashion," Wilde told WWD. "I think people assume the clothes will be dull, the fabrics uncomfortable and the design uninspiring. It's like people think sustainability is a penance. This couldn't be further from the truth, and the H&M Conscious Exclusive collection shows that sustainability is no compromise on style."
In campaign photos, the mama-of-one (seriously, check out that incredible post-baby bod) sports a plunging printed gown and fitted halter pantsuit with a sash detail at the waist. (Beyond dresses, the full line also features tuxedo jackets, tops and skirts.)
The star is already putting her eco-conscious duds to the test on the red carpet: At the Elle Style Awards in February, Olivia sported a chic white tee and ball skirt from the line (check that hand drawn print)—and yep, we were kind of obsessed.
H&M's Conscious Exclusive collection will launch in 200 stores and online on April 16.