As Seen on E!

This Amika Hair Mask is So Good My Brother Steals It from Me, & It's on Sale for 34% Off on Amazon

Discover haircare essentials & unbeatable deals during Amazon Prime Day 2024, including amika's Soulfood hair mask at a rare $22 price tag!

July 16, 2024

This Shampoo & Conditioner Made My Postpartum Hair Feel Thicker Than Ever

This $20 shampoo and conditioner is packed with active, natural ingredients, and helped my hair return to its former glory in just a few months.

June 18, 2024

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19 Shower Caddy Essentials You Need for Your Dorm

Sharing a bathroom your floormates is far from ideal. Here are the must-haves you need to make life a little easier.

June 4, 2024

The Best Transfer-Proof Body Shimmers for Glowy, Radiant Skin

Gorgeous, gorgeous girls deserve to glisten all summer long.

May 29, 2024

The Best Foundations for Mature Skin, Fine Lines & Wrinkles, According to a Celebrity Makeup Artist

From lightweight coverage to a flawless finish, these expert picks will leave skin looking radiant, without settling into fine lines and wrinkles.

May 14, 2024

Transform Your Tresses With These Anti-Frizz Products That Work So Well, They're Basically Magic

Discover the ultimate secrets to smooth, frizz-free hair with our curated selection of anti-frizz hair products. Shop now and embrace smooth, manageable hair every day!

May 13, 2024

This Overnight Balm Works Miracles Any Time My Skin Is Irritated From Rosacea, Eczema, Allergies, or Acne

If I had to use one skincare product for the rest of my life this is it. I finally found my cure for irritated, angry skin and redness.

May 10, 2024

This Amazing Vase Has a Detachable Base That's a Game-Changer for Displaying Fresh Flowers

Reviewers have raved that they're "obsessed" with this vase that can help you keep your flowers fresher for longer.

May 9, 2024

How to Grow Long, Strong Natural Nails At Home, According To A Nail Artist

From cuticle oil to nail hardeners, we answered all of your burning nail growth questions plus standout products to help you on your natural nail journey.

May 7, 2024

The Best Shapewear for Women That *Actually* Works and Won’t Roll Down

We did the work for you and rounded up the best highly-reviewed shapewear for every type of body.

March 19, 2024

The 10 Best Backless Bras That Stay Hidden and *Actually* Give You Support

We found the miracles bras for every bust size that’ll fix all your fashion woes.

March 15, 2024

The 8 Best Luxury Pillows That Are Editor-Approved and Actually Worth the Investment

I’ve done the work for you and tried SO many pillows, these are the ones that’ll give you the best sleep of your life—you can thank me later.

March 13, 2024

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The Best Cooling Pajamas Under $33 To Beat the Heat and Sleep Comfortably

Stay cool throughout the night, feel comfy, and look cute all year long with these affordable pajama sets.

March 13, 2024

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The 5 Charlotte Tilbury Products Every Woman Should Own for the Maximum Glow Up With Minimal Effort

Even if you don't know how to put on makeup, Charlotte Tilbury products are so easy to use and you will look like a real-life photo filter.

March 12, 2024

Make Your Blowout Last with This Drugstore Hairspray That's Celebrity Hairstylist-Approved

Celebrity Hairstylist Dimitris Giannetos reveals his tips, hacks, and product recs that can keep your blowout flawless (even after a workout).

February 27, 2024

This Kylie Cosmetics Lip Butter Keeps My Perpetually Chapped Lips Smooth All Day & It Smells Amazing

Use as an everyday balm or as an overnight mask and this lip butter will lock in moisture for up to 24 hours. And it smells like creamy vanilla and caramel.

February 20, 2024

These Brightening Serums Deliver Radiant Skin That Glows 24/7

Give your complexion a boost with these face serums for all kinds of skin.

February 16, 2024

These Are the Must-Have Pet Carriers for Jet-Setting With Your Fur Baby—and They’re Airline-Approved

Even if you’re flying coach, your cat or dog will feel like they’re traveling in first class with one of these comfy carriers that make flying a breeze.

February 14, 2024

The Best Luxury Bath Towels of 2024 That Are So Soft, They Feel Like Clouds

From waffle towels to super-plush cotton sets, there towels make all the difference when it comes to stepping out the shower and drying off quickly.

February 13, 2024

Here's What Skincare Teens and Tweens Should Actually Be Using, According to a Dermatologist

With talk of 10-year-olds taking over Sephoras around the country, we spoke to a dermatologist about what skin care products young girls actually need in their beauty routine.

February 8, 2024

Pumping Breastmilk at Work? Here are the Must-Have Items That Can Make It a Little Easier

From handy totes that keep your milk cool to a spray that sanitizes pump parts on the go, these are the essentials you'll be relieved to have on-hand.

February 5, 2024

How to Grow Thicker, Fuller Hair, According to a Dermatologist

Whether you’re experiencing hair loss or hair thinning, these are the best derm-approved hair growth products to revitalize your locks.

February 1, 2024

These Are the Best Hair Perfumes That’ll Make You Smell Like a Snack and Last All Day

Not only do they nourish and strengthen your hair follicles, you’ll also smell like a million bucks—it’s a win-win.

January 26, 2024

Kylie Cosmetics Dropped a New Foundation & Our Team Raves, “It Feels Like Nothing Is on My Skin"

We've finally found a lightweight foundation that'll last all day. And it comes in 40 shades!

January 25, 2024

The Best Rotating Curling Irons of 2024 That Are Fool-Proof and Easy to Use

Achieving bouncy and flawless curls has never been easier with these handy new hair tools.

January 23, 2024