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These shades are so hot!

March 9, 2022

Nope, that's not a typo. Jessica Simpson really sold more than 16,000 dresses in a single day.

March 7, 2022

In an exclusive interview, Victoria Beckham broke down the inspiration behind her new activewear collaboration with Reebok and how she gets daughter Harper ready to conquer every morning like a boss.

March 2, 2022

Get a sneak peek at the collection and the sweatshirts, purses, mugs, slippers, and other BTS-themed items every ARMY member needs!

February 25, 2022

"Keeping Up With" Khloe Kardashian just got so much easier with an extra 25% discount on Good American's sale section.

February 23, 2022

The collection you've been waiting for is finally here: Kanye “Ye” West’s Yeezy Gap x Balenciaga Collaboration

February 23, 2022

Rihanna imparted her makeup and skincare insights in an exclusive interview with E! News. Her boyfriend A$AP Rocky weighed in too.

February 14, 2022

The actor dishes on his personal style and the creative process behind his partnership with the fashion retailer.

February 11, 2022

Crazy in love with this Valentine's Day-inspired drop? We have all the details on how to score it for yourself!

February 10, 2022

Victoria Beckham performed many hits with the Spice Girls but there's one track that she'd like to never sing again. Find out the song title in her interview on theSkimm's 9 to 5ish podcast.

February 8, 2022

We've fallen in love with Kylie Jenner's Valentine's Day makeup collection.

February 7, 2022

Prepare for Valentine's Day with a half off sale on Rihanna's lingerie brand Savage x Fenty.

February 5, 2022

We put all of our Galentine's Day and Valentine's Day gift guides in one easy-to-shop place.

February 4, 2022

Kim Kardashian's SKIMS launched a limited-edition collection for the female athletes competing in the Olympic and Paralympic Games.... and you.

February 4, 2022

Revamp your bedtime skincare routine with this skincare bundle from the one and only Rihanna while it's available at half price.

February 1, 2022

The recently retired NFL legend Tom Brady launched his first apparel brand that instills fearlessness, resilience and confidence towards achieving peak performance.

February 1, 2022

These are the most popular picks among E! shoppers, with items chosen by Kendall Jenner, Reese Witherspoon, Blake Lively, Demi Lovato, Jennifer Lopez, and more stars.

January 31, 2022

"Keeping Up With" Kendall and Kylie Jenner is super affordable thanks to their PacSun clothing line.

January 29, 2022

Megan thee Stallion loves the new Coach collection because it's "a little bit flirty" and "very nostalgic."

January 27, 2022

Take pleasure into your own hands with this vibrator designed by the one and only Demi Lovato.

January 26, 2022

While promoting her new KKW Fragrance collaboration with celebrity florist Jeff Leathem, Kim Kardashian claimed one of the scents has an arousing effect. Find out which one!

January 25, 2022

"We Found Love" at the Fenty Beauty by Rihanna New Year's Sale and there's only one day left to shop.

January 24, 2022

Get tresses that are healthy, shiny, and full with Jennifer Lopez's affordable hair picks.

January 20, 2022

The 3-time Olympic medalist reveals the inspiration behind her PLT edit and what she's focusing on in the new year.

January 14, 2022