Editors' Obsessions

October Prime Day 2024 Home Decor Deals Worth Shopping—$11 Holiday Plants & 75% Off Fall and Winter Finds

From Joanna Gaines' rugs over 60% off to fall and winter decor that’ll have you decking your halls ASAP, these Amazon Big Deal Days bargains are editor-picked and too good to miss.

October 9, 2024

I Live In a 300 Sq. Ft Apartment and These Amazon Finds Helped My Space Feel Like a Home

Maximize even the tiniest spaces with these homey, space-saving essentials that will turn your apartment into a cozy retreat, one corner at a time.

October 3, 2024

Are Whole Body Deodorants Worth It? 10 Finds Reviewers Love

From pits to privates, these trendy deodorants make staying fresh a breeze and totally change the BO game.

September 29, 2024

What’s My Secret to a Juicy, Moist Pout? This $13 Lip Gloss That Has Reviewers (and Me) Obsessed

Give your lips the love they deserve with this affordable lip gloss that have over 8,000+ shoppers comparing it to pricier alternatives.

September 25, 2024

16 Super Cute Finds That Look Like Other Things (But Are Actually Incredibly Practical!)

Discover playful and practical gifts from Amazon, BoxLunch, Etsy, and more. Each fun pick is also surprisingly useful — perfect for treating yourself or a loved one to something undeniably special.

September 12, 2024

I Live In a 300 Sq. Ft Apartment, These Target Products Are What’s Helped My Space Feel Like Home

Even if you have little to work with, these space-saving and homey products will transform your apartment one cozy corner at a time.

September 11, 2024

Kate Spade’s Must-See Novelty Shop: Viral Newspaper Clutch, Disney Collabs Up to 77% Off & More From $23

Dive into Kate Spade's Novelty Shop, where whimsy meets trendsetting design. From iconic collabs with Heinz (yes, the ketchup brand) & Disney to 3D animal purses, this roundup celebrates unique style.

August 28, 2024

These Are the Trendy Fall Denim Styles That Made Me Finally Ditch My Millennial Skinny Jeans

Millennials, it's time to ditch the skinny jeans—Gen Z was right about these must-have straight, wide-leg, and bootcut denim styles for fall, with prices starting at just $30.

August 26, 2024

Dolce & Gabbana's New $105 Dog Perfume: What It Is, Where To Find It, & Affordable Alternatives From $3

Dolce & Gabbana’s dog perfume is already turning heads with its luxurious approach to pet care. Here’s everything you need to know about it, plus pet parent-approved picks from Amazon, Petco & more.

August 26, 2024

I’m an Editor Who Loves Fresh Scents & These Perfumes Will Make You Smell Clean and Light

Refresh your fragrance collection with these clean-smelling scents that are perfect for summer.

August 22, 2024

Make the Viral 'Cucumber Salad' With This Veggie Chopper That's 40% Off & Has 80,700+ 5-Star Reviews

Whether you’re juggling work, focusing on your wellness, or just wanting to try the viral cucumber salad trend, this top-rated veggie chopper is designed to save you time without sacrificing quality.

August 22, 2024

Does Micellar Water Work As Dry Shampoo? I Tried the TikTok Hack and These Are My Results

Spoiler Alert: It's the dry shampoo alternative I've been waiting for my entire life that doesn't leave a chalky residue.

August 16, 2024

Dear E!, How Do I Dress To Stay Cool in Hot Weather? Fashion Tips To Help You Beat the Heat in Style

Temperatures may be rising but here at E!, our editor shows our readers how easy it is to maintain a sense of style in these unfortunate boiling hot summers.

August 13, 2024

100K+ Amazon Shoppers Bought This Viral Disposable Face Towel Last Month, & It's 30% Off for Prime Day

Currently less than $13 for Prime Day, these disposable face towels could your wallet-friendly key to unlocking clear skin once and for all.

July 17, 2024

This Amika Hair Mask is So Good My Brother Steals It from Me, & It's on Sale for 34% Off on Amazon

Discover haircare essentials & unbeatable deals during Amazon Prime Day 2024, including amika's Soulfood hair mask at a rare $22 price tag!

July 16, 2024

Save 62% on the Internet-Famous COSRX Snail Mucin Essence: Shop Now Before it Sells Out

Transform your skin for just $9 with COSRX snail mucin essence & upgrade your beauty routine with more cult-fave essentials from the brand.

July 16, 2024

Why This TikTok-Viral Disposable Face Towel Could Be Your Ultimate Skincare Solution For Breakouts

These Amazon shopper-loved towels, boasting over 19,800 rave reviews, could be the key to unlocking clear skin once and for all. (Your current towel to you: 'It's me, hi. I'm the problem, it's me.')

June 26, 2024

Move Over, Jorts: Boxer Shorts Dominate Summer 2024 — Our Top 14 Picks for Effortless Cool-Girl Style

Whether you go for a relaxed vibe with a cropped top or layer them under an oversized shirt for a more polished feel, boxer shorts effortlessly transition from poolside lounging to date nights.

June 20, 2024

Tutti Frutti Summer 2024: Must-Have Fashion Pieces to Freshen Up Your Wardrobe

The tutti frutti trend is perfect for adding a playful touch to your wardrobe, whether you're chilling at the beach, mingling at a garden party, or soaking up the sun outdoors.

June 18, 2024

Top 12 Waist Chains for Summer 2024: Embrace the Hot Jewelry Trend Heating Up Cool-Girl Wardrobes

Ditch traditional belts for summer's hottest accessory: waist chains. These stylish pieces effortlessly elevate any look, whether you're lounging poolside or dining al fresco at sunset.

June 14, 2024

From Track to Street: Your Guide to Wearing & Styling the F1-Inspired Fashion Trend

Fast fashion is taking on a new meaning this season. From sleek racing stripes to bold logos & sporty cuts, F1-inspired street style merges high-speed aesthetics with everyday wear.

June 12, 2024

Dear E!, How Do I Avoid Dressing Like a Tourist? Here’s Your Guide To Fitting in With the Local Fashion

Spoiler Alert: It’s all about how you style things, instead of what you’re actually wearing.

June 12, 2024

Why I Ditched My 10-Year-Old Instant Film Camera For This Portable Photo Printer

Picture this: a portable photo booth tucked right into your pocket, equipped with all the tools to ignite your creativity and bring your memories to life.

June 7, 2024

Coach's Jonie Bag Is Summer 2024's Must-Have Accessory; Here's Where to Buy It Before It Sells Out

Whether you clip the Jonie Bag onto a larger tote for a layered, sophisticated look or adorn it with chains & charms for a unique vibe, the styling possibilities are endless. However, the stock isn't.

June 6, 2024

Is Mint Green the Next Butter Yellow? Make Way for Summer’s Hottest New Hue We’re Obsessed With

From mint green Coach Outlet accessories starting at $35 to dreamy home decor, here’s how to style summer’s newest color of the season.

June 5, 2024