Editors' Obsessions

The Best Shoe Deals From Amazon Prime Day 2025: Up to 60% off Adidas Sambas, Crocs & Summer Sandals

Schedule your pedicure stat—we found deals up to 60% off the hottest shoe brands during Amazon Prime day 2.

July 11, 2025

The Amazon Prime Day 2025 Makeup Deals That Have Our Kiss of Approval: L'Oreal, Laneige & More

From Laura Geller to Sacheu, these celeb-loved and editor-approved makeup deals are the lowest we’ve ever seen them, all from the last day of Amazon Prime Day.

July 11, 2025

Last Chance: Amazon’s Prime Day Sale Has Beauty Deals You Can’t Find Anywhere Else, up to 70% Off

From Laneige to Medicube, these celeb-loved and editor-approved beauty deals are the lowest we’ve ever seen them, all from the last day of Amazon Prime Day.

July 11, 2025

I’m a Shopping Editor, Here’s What I’m Buying From the Nordstrom Anniversary Sale 2025

I’ve done the work for you and found the best designer deals from Nordstrom’s Anniversary Sale—From Good American Swim to Spanx Leggings.

July 10, 2025

We Found Rare Lego Amazon Prime Day Deals up to 54% Off: Botanicals, Star Wars & More at $7 (Yes, Really)

Even Lego's viral succulents and bouquets are on mega sale!

July 9, 2025

Sun, Sand, and Savings: Amazon Prime Day Swimsuits Under $40 You’ll Love

Affordable, adorable, and ready for vacay—shop Amazon Prime Day deals on must-have swimsuits under $40.

July 9, 2025

Amazon’s Best Prime Day Fashion Deals Start at $7—Paige Desorbo’s Fave Crochet Dress & Birkenstock Dupes

Cute outfits, comfy shoes, and more Prime Day 2025 fashion discounts for up to 56% off? Say less.

July 8, 2025

70% Off Beauty Tools Loved by Kylie Jenner, Ariana Madix & More for Amazon Prime Day

Score major savings and celebrity-approved glow-up essentials—including $100 off the Dyson Airwrap and the Shark FlexStyle.

July 8, 2025

Yes, Adidas Sambas Are Finally on Sale During Amazon Prime Day 2025

This is not a drill, shop these Prime Day sneaker deals before they sell out quick (because they will).

July 8, 2025

The Best Amazon Prime Day Deals on Viral Beauty Products You’ve Seen All over TikTok, Starting at $5

These TikTok beauty products are actually worth the hype & finally on sale. Get up to 70% off viral products, all loved by celeb fans like Alix Earle, Kylie Jenner, and Khloe Kardashian.

July 8, 2025

I’m a Shopping Editor, Here’s What I’m Buying from Amazon Prime Day 2025: Tested & Approved Deals

Looking for the best Amazon Prime Day deals that are worth shopping? Our E! shopping editors have you covered with products we’ve tested and deals we’re eyeing.

July 8, 2025

Nordstrom Anniversary Sale 2025: Dates, Restocks & Best Beauty, Fashion & Home Deals You Can Shop Now

Not sure how to navigate the 2025 Nordstrom Anniversary Sale? Here's your guide to the best deals on Dyson, Free People, and more.

July 8, 2025

Last Call: Michael Kors’ 4th of July Sale Is Still Here With an Extra 30% off Designer Handbags & More

The fireworks may be over, but these luxury outlet deals are still lighting it up.

July 7, 2025

No Gatekeeping! The Best Early Amazon Prime Day Beauty Tool Deals Are Here & up to 70% Off

Score major savings and celebrity-approved glow-up essentials—Amazon’s Early Prime Day deals deliver the beauty tools you love, for less.

July 6, 2025

Madewell’s 4th of July Sale Is the Best We’ve Ever Seen—Summer Sandals, Linen & More up to 60% Off

From breezy linen dresses to strappy sandals, your next summer barbecue fit is set.

July 5, 2025

Old Navy’s 4th of July Sale Just Dropped & It Has Swim, Shorts, and Dresses up to 70% off (Yes, Really)

We've done the work for you and found the best 4th of July steals from Old Navy, starting at just $2!

July 4, 2025

Psst! Banana Republic Outlet’s 4th of July Sale Has Summer Linen Staples & Dresses up to 70% off RN

The temps are rising, and so are these hot 4th of July deals at Banana Republic Factory you can’t find anywhere else.

July 4, 2025

Michael Kors Dropped a 4th of July Sale Full of Designer Handbags & Summer Sandals for $99 (Yes, Really)

The temps are rising and so are the 4th of July deals at Michael Kors, with an extra 20% off already reduced styles.

July 4, 2025

Up to 70% Off TikTok-Viral Beauty Products from Medicube, Maybelline, & More Ahead of Prime Day

Get up to 70% off trending beauty products, all loved by celeb fans like Alix Earle, Kylie Jenner, and Khloe Kardashian.

July 3, 2025

Best Early Shoe Deals for Amazon Prime Day 2025: Up to 50% on Adidas, Crocs, UGG Dupes, & More

Ready, set, save! Get a head start and score up to 50% off the hottest shoe brands during Amazon's early Prime Day deals.

June 30, 2025

The 37 Most Popular Amazon Finds E! Readers Shopped This Month: Jennifer Aniston’s Beauty Picks & More

We did the work for you and found the most popular Amazon products among E! readers this month. From trending beauty to home finds, even celebs are snatching up these picks!

June 30, 2025

Kim Kardashian’s SKIMS Drops Roberto Cavalli Animal Print Swim Collab—and It’s Available To Shop Now

Kris Jenner and Kim Kardashian twin in fierce archival animal prints for the latest SKIMS swimwear campaign.

June 27, 2025

Here’s How Each Zodiac Sign Will Be Affected This Cancer Season, According to Your Horoscope

Hold on tight Cancer babies. Our astrology expert, Lisa Greenfield, tells us “A new chapter begins” and it’s “bright, promising, and deeply personal.”

June 25, 2025

Amazon’s Early Prime Day Swim Deals Include a Paige DeSorbo-Loved Crochet Cover-Up for Under $45

Affordable, adorable, and ready for vacay—these early Amazon Prime Day deals on swimsuits and cover-ups are under $45 and a total steal. 

June 25, 2025

Amazon’s Early Prime Day Fashion Deals: The Birkenstock Dupe Everyone Wants, Plus It-Girl Denim 52% Off

Cute outfits, comfy shoes, and more early Prime Day 2025 fashion discounts for up to 52% off? Say less.

June 20, 2025