Makeup

Exclusive

The One/Size Powder Melt Just Launched — and It’s Already a Glass Skin Must-Have

In an exclusive E! interview, Patrick Starrr shares how the new ONE/SIZE Powder Melt setting spray helps prevent cakey foundation and keeps your makeup looking fresh and radiant all day.

May 19, 2025

Exclusive

Porsha Williams' Beauty Routine Is Part Glam, Part Zodiac, and All About Self-Care

Real Housewives of Atlanta star Porsha Williams explains how she turns makeup removal into self-care. Plus, she shares her zodiac-inspired beauty rituals and the one skincare rule she always follows.

May 19, 2025

Alix Earle Reveals Her Go-To Skin Tint for Full Glam & Light Makeup Looks

The podcast host and influencer is "super picky" about what she puts on her acne-prone skin. Here's the glowy SPF tint that she uses every day, plus the bronzing drops that Khloe Kardashian loves.

May 15, 2025

Lindsay Hubbard Swears This Plumping Lip Gloss Is Better Than Filler

Summer House star and new mom Lindsay Hubbard shares her current beauty must-haves. From brightening eye patches to a makeup-melting balm, she even swears by a lip plumper that rivals filler.

May 15, 2025

Get 2 Benefit Brow Pens for the Price of 1 + Free Shipping: Smudge-Proof Eyebrows That Last 24 Hours

Shape and define brows with Benefit’s Mighty Fine Brow Pen—an ultra-precise tool that mimics real hair, lasts 24 hours, and won’t smudge. This rare buy-one-get-one-free deal is only available today.

May 14, 2025

Amazon Beauty Flash Deals: Up to 65% Off Double Chin Masks, Laura Geller Lipstick & More — Starts at $7

Snag limited-time Amazon deals on beauty must-haves from Bliss, Laura Geller, IGK, R+Co, Coco & Eve, Saturday Skin and more. These trending picks start at just $7 and won't last long.

May 13, 2025

Tarte Teams up With Secret Lives of Mormon Wives To Drop Saints and Sinners Makeup Bundles: Save 54% Now

Tarte’s dropping Saints and Sinners bundles at 54% off for The Secret Lives of Mormon Wives. With glam this good, the only question is: will MomTok (and their makeup bags) survive this?

May 12, 2025

Kylie Jenner Did Her Own Makeup for the Red Carpet: Here's How to Recreate the Look

Kylie Jenner was glowing for her red carpet debut with Timothée Chalamet in Rome—no glam squad needed. These are the exact products she used to do her own makeup for the David Di Donatello Awards.

May 9, 2025

My Mom Keeps Stealing These Beauty Products, So I Started Buying 2 of Everything

From luxurious skincare to must-have makeup, these beauty products have earned a spot in my daily routine. The fact that my mom keeps sneaking them? Just proof of how good they really are.

May 9, 2025

Exclusive

Lisa Rinna and Amelia Gray: A Mother-Daughter Duo Redefining Beauty and the Nepo Baby Narrative

Lisa Rinna gets candid about the beauty tips she’s learned from daughter Amelia Gray, what makes her proud, and how the two are embracing the nepo baby label in a fresh new way.

May 7, 2025

Gigi Hadid’s Glowy Glam Look Was Done Entirely With Drugstore Makeup Under $15

Gigi Hadid turned heads with her glowing Met Gala glam. You can channel the stunning look at home using drugstore makeup picks, each under $15.

May 6, 2025

Zendaya’s 90s-Inspired Lip Look: How to Recreate the Viral Trend

Zendaya's 90s lip combo from the 2025 Met Gala is going viral. Here's how to get her sculpted, glossy look with the trending, easy-to-use products behind it.

May 6, 2025

Tarte Cosmetics Best Deal of the Year: 67% Off 7 Full-Size Products — A $234 Value for Only $77

The annual Tarte Custom Kit deal is back! Build your own set with 7 full-size products for just $77, plus enjoy 67% off over 700 bestselling items, including Shape Tape and more. Plus, free shipping.

May 6, 2025

20 Black-Owned Beauty Brands We’re Obsessed With: Fenty Beauty by Rihanna, Pat McGrath, Cécred & More

Explore the best Black-owned beauty brands redefining skincare, haircare, and makeup—featuring Fenty Beauty, Cécred, Pattern, Topicals, and more E! Shopping Editor-approved essentials.

May 5, 2025

Get $110 Worth of Makeup for $20: The Best Mother’s Day Beauty Gift Sets Up to 82% Off

Score beauty gift sets worth up to $110 for just $20—perfect for Mother’s Day. Save up to 82% on Rare Beauty, Tatcha, OUAI, Laura Geller, Color Wow & more luxe brands she’ll actually use and love.

May 5, 2025

Kylie Jenner’s Kylie Cosmetics Lip Kits Buy 1, Get 1 Free Deal: These Viral Shades Are Selling Out Fast

This beauty deal won’t last: Kylie Jenner’s cult-favorite Lip Kits are buy one, get one free. With long-wearing color and every shade you could want, it’s the makeup sale everyone’s shopping.

May 2, 2025

Jennifer Aniston Influenced Me to Buy These Beauty Products—And They're All on Sale Today!

Jennifer Aniston's skincare, makeup, and hair care picks have completely changed my routine. Discover her favorites from LolaVie, Vital Proteins, Weleda, and Westman Atelier—plus, save money now!

May 1, 2025

These Limited-Edition Skincare & Makeup Sets Make Perfect Mother's Day Gifts, Starting at $18

From nourishing lip oils to anti-aging serums, these Clarins beauty sets are made for every kind of mom.

May 1, 2025

24-Hour Flash Deal: 62% Off Lancôme Bestsellers + Free Shipping 

Score 62% off Lancôme’s iconic bestsellers in this 24-hour flash deal, including La Vie Est Belle Eau de Parfum, Hydra Zen Gel Cream, and Monsieur Big Volumizing Mascara. Plus, enjoy free shipping.

April 30, 2025

24-Hour Flash Deal: Kyle Richards' Beloved BareMinerals Tinted Moisturizer Is 65% Off Right Now

Real Housewives star Kyle Richards swears by this multitasking tinted moisturizer that hydrates, protects with SPF 30, and evens out skin tone in one step. Today, you can grab it at a rare discount.

April 29, 2025

Reduce Body Hair, Fix Split Ends, and Smell Amazing With This Month’s Best New Beauty Launches

I've been testing new launches from Fenty Beauty, Rare Beauty, Maybelline, Haus Labs, and more—and after weeks (and in some cases months) of trying, these are the best new launches worth your money.

April 29, 2025

Amazon Summer Beauty Sale: 50% Off Tarte, Laura Geller, It Cosmetics & More Top Makeup Deals

Hurry! Score up to 50% off top makeup brands like Tarte, Anastasia Beverly Hills, IT Cosmetics, Laneige, Clinique, and more during Amazon’s Summer Beauty Event.

April 28, 2025

Plump Lips Ahead: The Best Lip Balms, Oils & Masks

Say goodbye to chapped, cracked, flaky lips with these ultra-hydrating lip products.

April 26, 2025

Madison LeCroy Swears This Viral Lip Liner Stain Lasts Through Eating and Drinking

Southern Charm star Madison LeCroy shares the viral lip liner stain she uses daily, the blowout tools she loves, and the hair product her husband Brett Randle borrows from her.

April 25, 2025

My Skin Is So Pale, But This $8 Glow Lotion Gives Me a Sun-Kissed Look (and a Little Goes a Long Way)

This glow lotion and self-tanner towelettes bring my pale skin from ghost to glow.

April 24, 2025