Perfumes

These 8 Bestselling Gourmand Perfumes Will Make You Smell Good Enough To Eat

Transform your holidays into a full sensory experience with these scents that promise to transport you straight to a Thanksgiving bakery case.

5 days ago

These Sandalwood Perfumes Will Make You Smell Like a Rich, Mysterious Stranger for Fall

Shop fragrances that are warm, woodsy, and way too good to gatekeep.

October 25, 2025

'Clean Girl' Scents Are on Sale for Fall Prime Day—Shop Fresh, Light Fragrances Before They’re Gone

Discover fresh, airy perfumes that smell nice and light from Ellis Brooklyn, Philosophy, and more on sale for Fall Prime Day.

October 8, 2025

I've Tried All the LoveShackFancy Perfumes and the Latest Drop Is My Favorite

Get the brand new LoveShackFancy Secret Crush eau de parfum before it sells out!

September 24, 2025

Amika Finally Released a Body Mist Version of Its Iconic Hair Product Scent & We're Freaking Out!

Make room on your bathroom counter. You're gonna want to grab this fruity-floral body spray scent that smells just like your go-to dry shampoo.

August 22, 2025

Body Mists Are Having a Moment and These Are Our Faves (and Yep, They’re All on Amazon)

Stop spending hundreds of dollars on perfume when you can spend under $50 on a body and hair spray that lasts all day and smells really, really good.

August 10, 2025

This Under-$100 Perfume Always Gets Me Compliments—People Literally Stop Me on the Street

This affordable perfume is the ultimate cool-girl scent and will get you noticed everywhere you go.

August 9, 2025

12 Prime Day Perfume Deals That'll Have Everyone Saying 'OMG, You Smell Amazing!'

Prime Day ends at midnight! You're running out of time to snag these must-have trending and designer perfumes at a discount.

July 11, 2025

Shop Designer Perfumes Under $100

Designer fragrances for less? Shop budget-friendly perfume finds from Lancôme, Thierry Mugler, Gucci, and more.

February 19, 2025

Under $50 Perfumes That Actually Smell Really Good

Shop budget-friendly perfume finds from Versace, Homecourt, and more.

December 27, 2024

Why Beyoncé's New Business Venture Has Her Fans Buzzing

Beyoncé teased the launch of a new fragrance in a social media post Oct. 24, leading to some hilarious commentary from members of the Beyhive.

October 24, 2024

Did You Know Bath & Body Works Has a Laundry Line? Make Your Clothes Smell Like Your Fave Scent for $20

From beloved scents like Champagne Toast & Mahogany Teakwood to new cult-faves like Moonlit Goddess, Bath & Body Works' fragrance boosters & detergents smell great, work well, and are budget-friendly.

September 24, 2024

I’m an Editor Who Loves Fresh Scents & These Perfumes Will Make You Smell Clean and Light

Refresh your fragrance collection with these clean-smelling scents that are perfect for summer.

August 22, 2024

Is This the Best Date Night Perfume? See Why One E! Editor Thinks So

Our editors tried several perfumes from Juliette Has A Gun, and there was a clear favorite. Do you own it?

June 28, 2024

The 10 Best Sexy Perfumes That’ll Immediately Score You a Second Date

Here at E! we don’t gatekeep, these are the sexiest fragrances that’ll make you smell irresistible from head to toe.

June 11, 2024

I’m an Editor Who Loves Bright, Citrus Scents and These Perfumes Smell Like Sunshine

Discover the best sunny scents from Clinique, Confessions Of A Rebel, Juliette Has A Gun, and more!

June 8, 2024

Here's How to Craft Your Signature Scent by Layering Fragrances

Master the art of fragrance layering with these helpful tips and tricks from Walter Johnsen, a perfume specialist. Trust us, you'll want to take notes!

March 21, 2024

Tom Ford's Viral Vanilla Sex Perfume Is Anything But, Well, You Know

Tom Ford's Vanilla Sex perfume is sure to grab attention with its cheeky name, but there's more to the fragrance than meets the eye. Read our honest review below.

February 14, 2024

Khloe Kardashian Is Entering Her Beauty Founder Era With New Fragrance

Khloe Kardashian announced she's launched a line of fragrances in 2024. "I love for a scent to be classic and for you to be captivated by it," she teased.

December 19, 2023

Beyoncé SHOCKS Beyhive with Influencer-Style Video

Yoncé has big influencer energy in a new unboxing video of her new perfume, Cé Noir. See how the Beyhive reacts to hearing a casual chat from Queen Bey!

October 26, 2023

Beyoncé's Rare Video Talking to Fans Will Give You Energy

Beyoncé addressed the Beyhive in a rare video as she unveiled her highly anticipated perfume Cé Noir, noting, "Gotta keep it fresh."

October 26, 2023

Beyoncé's New Perfume Will Have You Feeling Crazy in Love

Ring the alarm: Beyoncé's new perfume, which she designed and crafted herself, can be yours for $160.

July 19, 2023

Can Fragrances Trigger Arousal? These Scents Will Get You in the Mood, According to a Perfumer

Certain scents are so attractive that they "can lead the wear on an exotic adventure akin to visually reading a romance novel," an InterParfums spokesperson exclusively told E! News.

April 14, 2023

Gigi Hadid's Signature Scent Revealed

It turns out Gigi Hadid smells just as sweet as you'd think. According to her makeup artist and TikToker Erin Parsons, the supermodel layers two perfumes together to create her trademark fragrance.

March 31, 2023

Prince Harry Reveals How Princess Diana's Perfume Helped Him Process Her Death

"I lifted the lid, took a deep sniff. Like a tab of LSD," Prince Harry recalled of smelling one of Princess Diana's favorite fragrances in his new memoir Spare.

January 11, 2023