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Madison LeCroy Swears This Viral Lip Liner Stain Lasts Through Eating and Drinking

Southern Charm star Madison LeCroy shares the viral lip liner stain she uses daily, the blowout tools she loves, and the hair product her husband Brett Randle borrows from her.

April 25, 2025

Beyond Yoga Rarely Goes on Sale, and These Extra 25% Off Deals Start at $14.99

Save 25% on matching sets, athleisure, tenniscore and more at Beyond Yoga's Spring Refresh Sale.

April 24, 2025

We Have Coffee at Home: Everything You Need To Make Your Homemade Lattes Feel Like a Treat

Brew barista-level coffee at home with these expert-approved essentials that make every sip feel like a little reward.

April 24, 2025

Disney’s Tangled Just Got the Royal Treatment with ColourPop and Loungefly’s Dreamy New Collabs

Lipsticks, backpacks, and palettes, oh my—it’s the princess collab we’ve been waiting for.

April 24, 2025

The Best Sheet Masks to Keep in Your Fridge for a Self-Care Moment: Charlotte Tilbury, Glow Recipe & More

These sheet masks for all budgets can help you look like you're fresh off a facial in a pinch.

April 24, 2025

SKIMS Restock Alert: Ultimate Butt Shorts, Nipple Bra, Boob Job-Worthy Push-Up Bra & More Viral Styles

Hurry and shop the SKIMS restock before these styles sell out again, including a push-up bra Kim Kardashian calls “better than a boob job.” Plus, find butt-lifting shorts and the viral nipple bra.

April 24, 2025

Free People's Secret Under $50 Sale Section Includes Jumpsuits, Matching Sets & More Hidden Gems 

Free People keeps these effortlessly cool styles in their secret under $50 sale section.

April 24, 2025

This Peter Thomas Roth Cream Is Like a Neck Lift in a Jar: Get 40% Off Now

Get 40% off a supersized jar of Peter Thomas Roth Un-Crepe Face & Neck Moisturizer! This rich formula targets crepiness, fine lines, and loss of elasticity, leaving skin smooth, firm, and youthful.

April 24, 2025

Wednesday x Pottery Barn Collection Sale: Nab Prices as Low as $5.24 Before Season 2 Drops on Netflix

The Wednesday x Pottery Barn collection is eerily perfect for fans getting ready for Season 2. Mugs, decor, pillows, and more are up to 80% off, with prices starting at just $5.24.

April 24, 2025

Old Navy's Secret Sale Has $15 Dresses, $7 Tanks and Deals Up to 50% Off

Old Navy has styles that rival your more expensive favorites for so much less.

April 24, 2025

My Skin Is So Pale, But This $8 Glow Lotion Gives Me a Sun-Kissed Look (and a Little Goes a Long Way)

This glow lotion and self-tanner towelettes bring my pale skin from ghost to glow.

April 24, 2025

Paige DeSorbo Found Amazon Prom Dresses Under $65 That Double as Wedding Guest Looks

Summer House star Paige DeSorbo found on-trend prom dresses on Amazon for under $65. They’re perfect for weddings and special events—affordable picks you’ll actually want to wear again.

April 24, 2025

Prom Makeup Inspo: Simple Beauty Essentials & Bold Looks for the Big Night

Get ready for prom night with the best makeup essentials, pro tips, and viral beauty picks to help your look last from first photo to final dance.

April 24, 2025

SKIMS Bi-Annual Sale Early Access: Get 50% Off Top-Selling Styles Before They're Gone

Kim Kardashian's brand SKIMS just dropped thousands of styles on sale. Loungewear, bralettes, bodysuits, swimwear & more are up to 50% off—shop fast, the best picks are already selling out!

April 23, 2025

The Best Mother's Day Gifts for Moms Who Say They Don't Want Anything

From gourmet hot chocolate to rechargeable batteries, from Olaplex to Airpods, these are the gifts that will even delight those hard-to-please people on your list.

April 23, 2025

We're Calling It, This Is the "It" Bag Style for Spring & Summer 2025

Lightweight and breezy, these straw bags were made for the warm weather.

April 23, 2025

17 Things from Goop's $101,599.77 Mother's Day Gift Guide We'd Actually Buy

Not every pick from Gwyneth Paltrow’s 2025 Goop Mother’s Day Gift Guide costs thousands—these are the gifts we’d seriously consider giving (and getting).

April 23, 2025

Lilly Pulitzer 48-Hour Flash Sale Starts Now: Save 60% Before Your Favorites Sell Out

Shop vibrant dresses, standout activewear, and iconic Lilly Pulitzer prints for 60% off—only for 48 hours. Grab your Lilly Pop-Up Sale favorites now before sizes and styles start selling out fast.

April 23, 2025

Is OUAI Detox Shampoo Worth It? I’ve Used It for Years — Here’s the Truth

After using OUAI Detox Shampoo, I’ve seen some impressive results, but is it really worth the hype? Here’s the honest truth about what it’s done for my hair, and whether it lives up to its reputation.

April 23, 2025

Kyle Richards Found a Genius Fix for Grown-Out Roots—With Instant Results

Real Housewives of Beverly Hills star Kyle Richards shares her essential hair color trick that’s so crucial, she brings it for every trip. Plus, discover the affordable travel must-haves she packs.

April 23, 2025

Nordstrom Rack's Comfort Sandal Sale Has 77% Off Deals on Teva, Naturalizer and More

Stock up on comfy shoes for walking and traveling that aren't sneakers at Nordstrom Rack's sale.

April 22, 2025

Catch the Frankies Bikinis x Bella Hadid Collab & More Deals at the Frankies Sitewide Sale

Our favorite horse girl's Frankies Bikinis collab is finally reduced at the brand's 20% off sitewide sale.

April 22, 2025

Update!

21 Practical Mother's Day Gifts She'll Actually Use

We've rounded up some of the best mom-approved gifts that aren't just robes or slippers.

April 22, 2025

Meghan Trainor Shares Her #1 Eco-Friendly Laundry Hack & It's So Simple

Meghan Trainor's laundry day secret is a game-changer. 

April 22, 2025