Shop Affordable Finds

Southern Charm star Madison LeCroy weighs in on summer’s standout fashion trends—from butter yellow hues to babydoll silhouettes. She also shares affordable picks you’ll want to wear on repeat.

May 7, 2025

With Superfine pieces in the spotlight, our E! shopping editor is here to help build your polished office wardrobe into looks tailored just for you.

May 6, 2025

Gigi Hadid turned heads with her glowing Met Gala glam. You can channel the stunning look at home using drugstore makeup picks, each under $15.

May 6, 2025

Celebs stunned on last night’s red carpet at the 2025 Met Gala in tailored suits and (most importantly) glowy skin. We found the affordable skincare secret they used.

May 6, 2025

The annual Tarte Custom Kit deal is back! Build your own set with 7 full-size products for just $77, plus enjoy 67% off over 700 bestselling items, including Shape Tape and more. Plus, free shipping.

May 6, 2025

The Vitamin A Swim x Target drop has everything you need for summer—versatile bikinis, a convertible top you can wear six ways, breezy cover-ups, and more, all starting at $25. Don't miss out! 

May 6, 2025

As celebs arrive to fashion’s biggest night, E! has you covered with all the couture inspo you can wear IRL spotted from this year’s “Superfine” theme in New York City.

May 6, 2025

Chic summer dresses, elevated tops, polished skirts, and more—these affordable Amazon fashion finds look designer but start under $10.

May 6, 2025

Start your summer prep at Old Navy with mix-and-match bikinis, one-pieces, swim dresses, and more. 

May 5, 2025

The androgynous, oversized looks you've been seeing everywhere? Here’s how to wear them IRL.

May 5, 2025

Score beauty gift sets worth up to $110 for just $20—perfect for Mother’s Day. Save up to 82% on Rare Beauty, Tatcha, OUAI, Laura Geller, Color Wow & more luxe brands she’ll actually use and love.

May 5, 2025

No invite, no problem—this year’s Met Gala theme has us turning sidewalks into runways, all thanks to tailored looks (on sale!)

May 5, 2025

Skechers Slip-Ins Ultra Flex sandals deliver all-day comfort with a hands-free design and cushioned footbed, now just $59 for today only. Don't miss this limited-time deal on perfect summer sandals.

May 3, 2025

Just use promo code SWEET at checkout to save up to 60% off on swim, dresses, and more sitewide. While you're at it, you'll get BOGO swim separates.

May 3, 2025

Cute outfits, comfy travel looks, and discounts that go up to 75% off? Say less.

May 3, 2025

This beauty deal won’t last: Kylie Jenner’s cult-favorite Lip Kits are buy one, get one free. With long-wearing color and every shade you could want, it’s the makeup sale everyone’s shopping.

May 2, 2025

BaubleBar’s trending bestsellers are on sale, including $10 bracelets and big discounts on earrings, necklaces, and more.

May 2, 2025

Peter Thomas Roth 24K Gold Pure Luxury Cleansing Butter gently removes makeup and impurities while infusing skin with hydration, radiance, and antioxidant-rich nourishment for a healthy-looking glow.

May 2, 2025

Summer House star Lindsay Hubbard shares her go-to essentials, from scents that set the mood to must-have beauty picks. Find out how she keeps things simple while still feeling pampered every day.

May 2, 2025

Real Housewives of Beverly Hills OG Kyle Richards and her daughters Farrah Brittany, Alexia Umansky, and Sophia Umansky share the must-haves they rely on—just in time for Mother's Day gift shopping.

May 2, 2025

Warm weather is coming, and that means just one thing -- jorts. Find the right jean shorts for your height (at a great price) and elevate your summer vibe.

May 1, 2025

From Billie Eilish’s Palo Santo Eau de Parfum to Ariana Grande’s gourmand spritz, these deals on coveted fragrances are too sweet to skip.

May 1, 2025

Early discounts are already dropping ahead of Amazon Prime Day 2025. Here’s how to get the best deals, key dates to watch, and shopping tips to help you save big in July.

May 1, 2025

Mom’s dream bag moment = unlocked, thanks to Michael Kors Outlet’s Mother’s Day deals.

May 1, 2025