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Get ready to save big on best-selling beauty brands!

March 14, 2021

Treat yourself to something nice and give back to some meaningful causes at the same time.

March 11, 2021

Zoë Kravitz and Brie Larson's makeup artist Nina Park shared the beauty products and food items that could have you glowing throughout the spring season.

March 11, 2021

Fuller House star Candace Cameron Bure shares Dr. Lancer's beauty items she can't live without all year long.

March 9, 2021

Basically everything you need for spring cleaning your vanity!

March 9, 2021

The Afropolitan makeup brand just released a collection inspired by the latest film, and we want everything!

March 5, 2021

You're going to want everything!

March 4, 2021

The whimsical collab includes everything you need to feel and look your best!

March 2, 2021

Before the season finale of Unpolished, sisters Lexi and Bria Martone reveal the hair and beauty products they love using at Salon Martone.

March 2, 2021

Celebrity makeup artist Genevieve Herr shares the process and products behind Amanda's 40's Hollywood glamour-inspired look.

March 1, 2021

Makeup artist Fiona Stiles is sharing all the Lancôme products she used to create the Emily in Paris star's elegant 70's look.

March 1, 2021

The 21-Year-Old just launched the coolest hair dye collab with Hally!

March 1, 2021

E! News has the exclusive details on Sarah Hyland's head-turning beauty look at the 2021 Golden Globes. Best of all? Her glam is ultra-chic and ultra-affordable!

February 28, 2021

StriVectin's TL Advanced™ Tightening Neck Cream Plus will tighten and lift your neck & décolleté while reversing signs of aging!

February 26, 2021

Here's what we're adding to our cart!

February 23, 2021

E!'s Lilliana Vazquez is sharing celeb faves and fab finds with limited-time deals that are exclusive for E! viewers.

February 18, 2021

Don't miss out on the Ulta Beauty Edition of the Keys Soulcare Lounge this Thursday!

February 17, 2021

The Pretty Basic podcast hosts just released their first makeup collection, and it includes everything you need to achieve a radiant glow!

February 16, 2021

Now's the time to save on holiday sets, hair styling tools and more.

February 14, 2021

From heart print pajamas to luxurious body oil to self-care essentials, we've picked out gifts that will make her feel appreciated and loved!

February 10, 2021

Attention beauty fanatics!

February 9, 2021

Plus, shop the products from her skincare line.

February 9, 2021

Enjoy sex-tech and wellness products approved by Cara Delevingne, Dakota Johnson and more.

February 9, 2021

Hang out with each on Amazon Live to get inspired.

February 6, 2021