Shop Beauty

TikTok Proves the K18 Hair Mask Is Worth the Hype, Reviving and Transforming Damaged Strands in 4 Minutes

If you want soft, shiny, bouncy hair, it doesn't get any easier than using the K18 Leave-In Mask.

January 7, 2023

Ulta 24-Hour Flash Sale: Save 50% on First Aid Beauty, Bobbi Brown, Boscia, and Erborian

Give your skin the care it deserves and stick to your budget with these can't-miss Ulta deals from Erborian, Boscia, Bobbi Brown, and First Aid Beauty.

January 6, 2023

The Rare Beauty by Selena Gomez Under Eye Brightener Makes Me Look Like I Got Much More Sleep Than I Did

My under eyes feel refreshed and hydrated thanks to this innovative brightener from Rare Beauty by Selena Gomez.

January 6, 2023

20 Beauty and Home Products To Prevent Waste and Have an Eco-Friendly, Sustainable 2023

Ditch the single-use plastic for these eco-friendly product swaps that prioritize sustainability.

January 6, 2023

The 12 Best Nordstrom Half-Yearly Sale Beauty Deals From MAC, Lancôme, Origins & More

Spoiler alert: we found the cutest special edition MAC makeup brush set on sale, plus more from Mermade Hair, Lancôme, Origins, Voluspa and more.

January 5, 2023

Want Bangs Without Committing to the Chop? Clip-In Bangs Are the Solution You've Been Searching For

If you have conflicted thoughts on a permanent fringe, we've rounded up some of the best clip-in bangs for your here today, gone tomorrow look.

January 5, 2023

Get $137 Worth of It Cosmetics Products for Just $65

Say hello to beautiful, hydrated skin with this can't-miss deal from IT Cosmetics.

January 5, 2023

Ulta 24-Hour Flash Sale: Save 50% on Shiseido, L'Occitane, and GlamGlow

Give your skin the care it deserves and stick to your budget with these can't-miss Ulta deals from GlamGlow, L'Occitane, and Shiseido.

January 5, 2023

This Multipurpose Balm Has 101 Uses To Solve Your Skincare, Makeup, and Hair Problems

Use the Lanolips 101 Ointment Multipurpose Superbalm to hydrate chapped lips, moisturize dry skin, treat diaper rash, soothe nursing nipples, and oil a bike chain.

January 5, 2023

Try This TikTok-Famous Hair Wax Stick With 8,400+ 5-Star Reviews to Perfect a Sleek Bun and Tame Frizz

This multi-tasking stick is just what you need to create slicked back ponytails, stop frizz, and control edges. Guys, you can even use it to tame your beard.

January 5, 2023

Update!

Ulta 24-Hour Flash Sale: Save 50% on PÜR, ZitSticka, Patchology, Michael Todd Beauty, and More

Give your skin the care it deserves and stick to your budget with these can't-miss $8 Ulta deals on MAËLYS Cosmetics, Patchology, ZitSticka, Kinship, PÜR, and Michael Todd Beauty.

January 4, 2023

24-Hour Flash Deal: Save 50% On This Magical Sunday Riley Vitamin C Serum With 89.9K+ Sephora Loves

Hurry, you only have 24 hours to get the miraculous Sunday Riley C.E.O. 15% Vitamin C Brightening Serum for half price at Sephora.

January 4, 2023

Get $431 Worth of Beauty Products for $100: Sunday Riley, Oribe, Kate Somerville, Tula, Elemis, and More

Don't miss this 77% discount on top-selling products from brands including Dr. Dennis Gross, First Aid Beauty, Paula's Choice, and Revision Skincare.

January 3, 2023

Hurry, the 70 Best End of Year Sales End Soon: Kate Spade, Coach, Nordstrom, BaubleBar, Athleta, and More

End 2022 with great deals from 70 top stores including Sephora, Bed Bath & Beyond, Vince Camuto, Tory Burch, Anthropologie, The North Face, T3, and Steve Madden.

December 31, 2022

The 40 Most Popular, Top-Rated Products Among Amazon Influencers in 2022

Start 2023 on a trendy note with the top beauty, home, wellness, and tech products recommended by Amazon Influencers in 2022.

December 31, 2022

Shop 16 TikTok Viral Products of 2022 That Are Actually Worth the Hype

Whether you were on #techtok, #beautytok or #booktok, these Tiktok-famous products influenced us all this year.

December 31, 2022

Tarte Cosmetics Sale: 70% Off Concealer, Mascara, Eyeshadow, Blush, Bronzer, and More

Ring in the new year with some new Tarte Cosmetics products at an unbeatable price point.

December 30, 2022

This $9 Cuticle Oil Has Over 92,600 5-Star Reviews on Amazon

Cuccio Naturale's Milk and Honey Cuticle Revitalizing Oil is a must during the winter season.

December 30, 2022

Shop the Most Viral TikTok Beauty Products That Dominated Our FYPs in 2022

Here are all the makeup, skincare, perfumes and haircare products that had TikTok's beauty community raving all year long.

December 30, 2022

14 Amazing Beauty Products We Would Spend Our Ulta Gift Card On

Got an Ulta gift card and have no idea what to spend it on? Here are all the makeup, skincare and hair products we would buy, from Olaplex, Smashbox, Fenty Beauty & more.

December 29, 2022

Shop the Best End-of-Year Beauty Deals & Sales of 2022: Olaplex, Peter Thomas Roth, Paula's Choice & More

We've rounded up the best after-Christmas beauty deals from brands like Fleur & Bee, Peter Thomas Roth, First Aid Beauty & more that you can shop for a limited time.

December 29, 2022

Everywhere You Can Shop the TikTok Viral & Affordable Revlon Lustrous Glass Shine Lipstick

This glossy and hydrating Revlon lipstick recently won over the TikTok beauty community for its luscious formula, pigmented shades and affordable price tag.

December 28, 2022

50 Most-Shopped Celeb Recommendations in 2022: Kourtney Kardashian, Oprah Winfrey, Charli D'Amelio & More

These are the most popular picks among E! shoppers, with items chosen by Cameron Diaz, Drew Barrymore, Paris Hilton, Nina Dobrev, Tom Brady, and more stars.

December 28, 2022

This Amazon 12-Piece Makeup Brush Set With 55,000+ 5-Star Reviews is Only $10

This makeup brush comes with 10 versatile brushes and two blending sponges, and is currently on sale. What more could you ask for?

December 28, 2022

Amazon Most Shopped This Year: The 113 Most Popular Items E! Readers Bought in 2022

If you're in the mood to shop at Amazon, here are the most popular fashion, beauty, home, and wellness products among E! readers in 2022.

December 27, 2022