Trending
Get the Viral Cold Girl Look With These Makeup Essentials
Icy and shimmery, you'll love that "just stepped out of the cold" look as much as Beauty TikTok. Here's a step-by-step guide.
February 27, 2025
Amazon's Most Wished For Section Includes the Viral Beauty You'll Want to Stock Up On – Starting at $5
From snail mucin to a $5 mascara with 200,000+ 5-star reviews, these are the beauty products you'll want in your cart STAT.
February 25, 2025
Hooked on Fisherman Core? These Viral Styles Are Making Waves This Spring—Starting at Just $38
Netted textures, relaxed silhouettes, and earthy tones—Fisherman Core is the low-key luxe trend your closet needs.
February 24, 2025
Sell Out Risk: Lululemon’s Butt-Lifting Shapewear Leggings Have Shoppers Calling Them ‘Miracle Workers’
These booty-hugging leggings are a sculpting, sweat wicking dream worth the splurge—and they’re about to sell out.
February 20, 2025
Final Hours! Shop PacSun's Sitewide Sale -- Up to 60% off Trending Hoodies, Jeans & More, Starting at $4
Snag TikTok's favorite styles while they're on sale.
February 20, 2025
The Disney Princess-Inspired Scents at Bath & Body Works Are a Wish Come True—Starting at $2
From Tiana’s sweet treats to Moana’s tropical paradise, these fragrances will make you feel like royalty.
February 20, 2025
Why Celebs Love Salmon Sperm Facials & How You Can Get Results at Home, According to a Dermatologist
Salmon sperm is the latest skincare trend -- here's what a dermatologist told us.
February 12, 2025
The Top Sneaker Trends to Look Out for in 2025
From metallic to retro, these are the sneaker trends that everyone will be wearing this year.
February 11, 2025
The Top Skincare Trends for 2025, According to a Dermatologist
From SPF to Salmon Sperm, these are the dermatologist-approved skincare trends that everyone should check out this year.
February 5, 2025
These Winter Clogs Look Just Like a Designer Shoe, Only They’re a Fraction of the Price
These shoes look just like the real deal. And you'll save over $100 when you buy this pair instead!
February 5, 2025
This 1-Step Exfoliating Skincare Secret Actually Fixed My Blackheads & Enlarged Pores Forever
Even after one use, I saw a major change in my skin with this viral skincare product from Paula’s Choice that’s truly worth the fan-fave hype.
January 28, 2025
TikTok’s Most Viral Products Are on Sale at Amazon Right Now Starting at $4.99
After countless hours of doom scrolling, we’ve rounded up the best #TikTokMadeMeBuyIt Amazon finds ranging from #BeautyTok skincare, #SundayReset cleaning essentials, & so much more.
January 18, 2025
I’m an Amazon Shopping Writer, and These Are 8 Best Winter Fashion Trends I’ll Be Wearing in 2025
From denim on denim to chunky loafers, this trendy lineup is making winter dressing anything but boring (trust).
January 11, 2025
Pantone Color of the Year 2025 Delivers Mocha Mousse Vibes -- Check Out These Beauty, Style & Decor Finds
You'll be seeing Mocha Mousse everywhere in 2025. Shop these warm, earthy-inspired finds from Rhode, Fenty Beauty, lululemon, Banana Republic Factory, and more.
December 6, 2024
The Best Corduroy Pants Deals from J.Crew Outlet, Old Navy, Levi’s & More, Starting at $26
Check out our corduroy picks from Old Navy, Madewell, Amazon, J.Crew Outlet, and more. These are the cords you'll want to rock all season long.
November 11, 2024
These Chunky Chic Jewelry Styles From Frank Darling Are Fall’s Must-Have Fashion Staple to Wear on Repeat
Pair your favorite chunky knit sweaters with a sparkling statement piece that'll channel a Marilyn Monroe-esque vibe this fall and every season after.
November 8, 2024
The Stanley x e.l.f. Collab Has Officially Dropped at Target—Here’s What to Snag ASAP for the Holidays
The collection consists of quenchers, lip oil holders & more beauty-inspired finds that even Gen-Z would want on their wish list.
October 27, 2024
I’m a Shopping Editor and I’m Seeing These 10 Fall Fashion Trends Everywhere—Starting at $12
Think Suede, clogs, textured skirts, and other stylish finds that're taking over everyone’s closets (including mine).
October 25, 2024
Amazon’s Fall Section Is Overflowing With Burgundy Shoes—These Are the 12 Styles We Love Starting at $23
From chic pointed heels to Mary Janes, these burgundy shoes are Fall’s next must-have fashion staple everyone needs in their wardrobe ASAP.
October 24, 2024
ATTN: The Viral UGG Tazz Slippers Are in Stock RN, Get Them Before They Sell Out This Fall
This is your friendly reminder that now’s the perfect time to snag a pair before 'IT girls' sell them out again!!!
October 21, 2024
Best Halloween Fashion Finds That Are Spooky, Stylish, and Aren’t Costumes—Starting at $8
From cozy black cat-energy sweaters to Kourtney Kardashian’s iconic skeleton earrings, these spooky styles will keep you looking fa-boo-lous all Halloween season long.
October 19, 2024
Coach Secretly Put These Buttery-Soft Suede Bags up to 57% Off—and They’re Selling Fast
Psst! Coach’s new luxury suede arrivals are every ‘It Girl’s’ dream, and they’re on sale right now starting at $44.
October 18, 2024
Disney Store x Kate Spade’s Snow White Collection Is the Fairest of Them All -- And It's on Sale
Save on crossbodies, totes, and more deals on the cutest Snow White merch.
October 17, 2024
These Amazon Prime Day Deals on Beauty Products You’ve Seen All Over TikTok Are Going Fast & Start at $5
Score unbeatable deals on must-have TikTok beauty favorites from Laneige, Color Wow, and Hourglass up to 60% off during Amazon's Prime Big Deal Days.
October 10, 2024
These Are the Best October Prime Day 2024 Essentials That Influencers (And TikTok) Can’t Live Without
From beauty must-haves to impulse buys at the lowest prices ever, we found out which products these Amazon influencers are currently obsessing over during Prime Big Deal Days.
October 9, 2024