Halle Berry, Reveal
The stunning star is going from fruity to "a little more floral" with this new fragrance, her third. It launches in Europe and Australia in August before being introduced in the U.S., Canada and Latin America next January.
Eva Longoria Parker, Eva
The Desperate Housewives hottie known for her curves purposely designed the bottle of her signature scent to emulate the contours of a woman's body.
Kimora Lee Simmons, Dare Me
Living a Life in the Fab Lane doesn't preclude the Style star from launching a fifth scent. This one includes hints of magnolia and coconut and a message of "empowerment and self-reliance," she tells WWD.
Kim Kardashian
When a fragrance is described as "voluptuous," you know it's gonna be good, right?! The E! star's first concoction launches exclusively in Sephora stores in February 2010.
Halle Berry, Pure Orchid
The Oscar winner gets a bit more fruity for her second fragrance outing, launching in February 2010. This go-round has hints of Italian lemon, papaya, blackberry and star anise.
Beyoncé, Heat
If he won't put a ring on it, at least you can give it a spritz. Jay-Z's wife brings the warmth just in time for Valentine's Day 2010 with her first scent. The "antique yet modern" bottle contains top notes of red vanilla orchid, magnolia and peach.
50 Cent, Power by 50
Masculinity gets a new scent as this one launches at Macy's in Nov. 2010. Think we're kidding? "I really wanted to bottle up the rush [power] gives you so my fans can make it part of their lifestyle," the rapper says in the release.
Paris Hilton, Siren
The heiress is debuting her sixth signature scent—this time, transforming herself (and the perfume bottle) into a mermaid-inspired golden goddess.
Pamela Anderson, Malibu Blue & Malibu Pink
The Baywatch babe launches her set of daytime and nighttime scents, available at drugstores nationwide this month. The duo is meant to make the women who wear them feel "playful and sexy."
Sarah Jessica Parker, SJP NYC
Carrie Bradshaw finally gets her own signature scent, as Sex and the City serves as the inspiration for its star's latest. The movie sequel may be out in May, but you can get your hands on the fruity fragrance in February 2010.
Usher, VIP
The crooner promises this entry for men was "designed with the ladies in mind" and combines nutmeg notes with suede.
Faith Hill, Faith Hill Parfums
Her husband, Tim McGraw, was the toast of the town at the Fragrance Foundation awards, so it's about time the country beauty threw her cowboy hat in the ring. The first scent, of what will likely be an entire line, launches this month.
Queen Latifah, Queen
With a sparkling, gold-detailed bottle and hints of aged tequila, Italian bergamot and Mediterranean mandarin, this fall 2009 launch is nothing short of regal.
Avril Lavigne, Black Star
The newly single pop tart is making a play for doing it all, with a new album coming out, a guest-judging gig on American Idol, a fashion line and her signature scent.
Britney Spears, Circus Fantasy
The pop star's latest—out in September 2009—is inspired by her tour and even features a hint of that heavenly cotton candy smell.
Mariah Carey, Forever
The songbird tells E! News her latest scent "is the perfect finishing touch every girl needs. It makes me feel glamorous and sexy."
Tim McGraw, Southern Blend
The country crooner used his Southern charm to earn a fistful of trophies for his first fragrance—why not try again? This one has middle notes of whiskey, which sounds about right.
Reese Witherspoon, In Bloom
The Sweet Home Alabama star is set to launch her first foray into fragrance this month. We can't wait to get a whiff of the self-proclaimed girlie-girl.
Antonio Banderas, Seduction in Black
The Mask of Zorro star adds this masculine, woody, amber concotion to his successful line of Seductive Fragrances.
Jennifer Lopez, Deseo
The stunning multihyphenate launched her smelly career in 2003 with Glow by J.Lo and has expanded the beauty brand into six different scents and counting.
David & Victoria Beckham, Beckham Signature
It only makes scents that one of the hottest couples in the world has a sexy set of his-and-hers colognes.
Halle Berry, Halle
The Oscar-winning actress describes her scent as warm and sensual...kind of how we would describe her beachside look.
Paris Hilton, Fairy Dust
The celebutante seems to be on the prowl for a new BFF in every country on Earth, but at least she has plenty of scents to share with them all. And don't worry, the ads for Paris Hilton, Just Me, Heiress, Can-Can and her newest, Siren, are just as good.
Hilary Duff, With Love...
The recently announced Gossip Girl's first scent featured seductive mangosteen fruit, milk and amber musk. Her second outing—Wrapped With Love—is more like dessert, with hints of white chocolate mousse, honeydew, vanilla and raspberry.