Oribe
Probably the prettiest of the bunch, this luxury shampoo not only uses violet pigments to brighten blonde, it also provides UV protection (so the sun can't tint your shade, either).
White Hot
This purple formula restores luminosity, gently cleanses and banishes unwanted yellow tones with just one wash.
Drybar
This cleverly-named formula was created by Dry Bar, a popular chain blow-dry bar, to keep hair luminous in between blowouts and color touch-ups.
Joico
This salon-quality formula neutralizes yellow tones but, bonus: also claims to maintain blonde and gray hair, too.
R+Co
This Hollywood-themed shampoo has the right idea. It's cruelty-free and makes blondes extra bright and greys fantastically silver.
Pravana
This one is A-okay for blonde, silver or highlighted hair. It uses an exclusive dual ultra-violet dye system and built-in optical brighteners to reveal brighter, whiter strands.
Theorie
If you're the eco-friendly kind, this brightening formula is enriched with natural ingredients like purple sage, grape seed oil and keratin.