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Influencers Reveal How Much Money They Make

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Sep 04, 2025 2:33 AM
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Lil Tay
1/17
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Lil Tay

The content creator said in an August 2025 Instagram post that she earned over $1 million on OnlyFans in three hours, less than a week after turning 18.

Tay shared a photo of her alleged earnings, in which she earned $1,024,298: $486,558 from messages, $511,003 from subscriptions and $26,736 in tips.


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Instagram

Miriam Ezagui

She shared in June 2025 that a sex toy company once offered her $100,000 to do advertisements for them, which she turned down. The deal would've included two in-feed Instagram posts, two TikTok posts, two Instagram Story posts and two YouTube integrations.


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3/17
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Jimmy "Mr. Beast" Donaldson 

The YouTuber—who boasts over 430 million subscribers on the platform—shared that he had become a billionaire "on paper" in February 2025. 

However, he explained that he mostly doesn't keep that money for himself. 

"In my actual bank account, I have less than a million dollars," he explained during an appearance on the Diary of a CEO podcast at the time. "I just like to reinvest it all."


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4/17
Instagram

Sophie Rain

The OnlyFans model revealed that she made over $43 million in just one year on the adult subscription platform. In fact, she even shared screenshots of her earnings from November 2023 to November 2024, which included a $4.7 million paycheck from one subscriber alone. 


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JoJo Siwa 

The Dance Moms alum revealed that she made "six digits a month, easy" on YouTube videos as a 13-year-old. She added in the 2024 documentary Child Star that she now posts up to 300 times a day on Snapchat as part of her influencing career.


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Chris Olsen

The TikToker revealed he has a net worth of over seven figures.

"You guys can keep calling me annoying," he quipped in a July 2024 video. "Being annoying has made me a millionaire."


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Jeffree Star

The makeup artist revealed he earns $50,000 when he hosts a TikTok live—which he does four or five times a week—through selling cosmetics and gifting from fans.

"I'll make bacon in the morning and make $50,000," Jeffree told the Cancelled podcast in November 2024. "There's some times where I don't sell at all, and I'll just make bacon in my kitchen, in my bathrobe, in my little slippers, we'll just hang out and I'll just chat and I'll do a Q&A."

Other times, he's making bank by offering discounts on his own branded makeup products.

"It's a niche market but it's massive," he added. "We're the No. 1 or 2 beauty store."


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8/17
Instagram/Lily Phillips

Lily Phillips

The OnlyFans model—who made headlines in December 2024 for sleeping with 101 men in one day—told E! News that she earns a "good amount" off of creating NSFW content on the subscription-based platform.

As for a ballpark figure, she said, "Oh, we're in the millions."


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9/17
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Markell Washington

Markell—known for his dance videos—told Salary Transparency Street in 2023 that he earns between $500,000 and $700,000 a year, mostly from brand deals and Snapchat's mid-roll program.


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10/17
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Deepti Vempati and Natalie Lee

After appearing on Netflix's dating show Love Is Blind in 2022, the pair pivoted to social media stardom and said they each made $500,000 in less than two years as influencers.


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11/17
Instagram

Julia

The ASMR influencer—known as @itsblitzzz on YouTube —admitted in January 2024 that she scores about $56,400 a year on ad revenue from old videos, without creating new content.

She's made over $610,000 in 14 years on the platform in ad revenue alone, with less than a million subscribers.


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12/17
Instagram

King Caitlin ASMR

The ASMR creator shared that she made $3,948.05 on TikTok in September 2024 (with nearly 400,000 followers) and $910.95 on YouTube in the same month (with nearly 27,000 subscribers).


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13/17
Instagram

Makayla Samountry

The Minnesota YouTuber made over $193,000 on the adult platform OnlyFans from January 2020 to December 2022, she shared in a Medium article.


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14/17
Instagram

Morgan Presley

As explained on The Really Good Podcast in 2023, the content creator has scored $50,000 on a single sponsored video.


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Gigi Robinson

The chronic illness advocate told Salary Transparency Street in 2023 that she earns about $150,000 a year with less than 40,000 Instagram followers.


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Ben Brainard

The comedian charges between $5,000 and $10,000 for a sponsored video, he told Salary Transparency Street.


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Kamillah Rae

The YouTuber shared that she made $4,746.94 from monetization on the platform from August 2023 to January 2024 (from a total of 923,700 video views), with under 30,000 subscribers.


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