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If you believe that eyes are the window to the soul, it may be time to elevate your lashes. Don't spend tons of money on eyelash extensions, lash lifts, or lash strips. Instead, you may just need a reliable mascara. If that's the case, take advantage of the major beauty discounts during Amazon Prime Day 2023.
The IT Cosmetics Superhero Elastic Stretch Volumizing Mascara is a complete game-changer with 7,200+ five-star Amazon reviews. If you want super volume and stretch, this one does the trick with just one coat. However, you don't have to stop at just one coat. If you want to take your lashes to another level, this formula is easy to layer— with no clumping, fading or smudging.
If you want to take your lashes to new heights, you are in luck because there's a can't-miss deal at Amazon. You can get this top-selling mascara for 40% off. Blink and you'll miss this deal!
IT Cosmetics Superhero Mascara - Super Black Elastic Stretch Volumizing & Lengthening Mascara - Lifts, Separates & Conditions Lashes - With Collagen, Biotin & Peptides
If you want long, voluminous lashes, give this IT Cosmetics mascara a try. It has 7,200+ 5-star reviews from Amazon shoppers.
If you need additional information before shopping, these reviews will convince you that this is a must-buy product.
IT Cosmetics Superhero Elastic Stretch Volumizing Mascara Reviews
A shopper declared, "This mascara is pure magic! I've been using it for years and it makes my lashes so long and full that I don't even bother with false eye lashes unless it's for a photo shoot."
Another raved, "It does everything it's says. I have short eyelashes. They just pump up when I apply. Stays on all day. It's a rich black. It really defines my eyes. Yesterday, one of my coworkers asked me if I was wearing falsies. I laughed. I said, no it's my mascara. I even pulled on my lashes to show her."
Someone gushed, "The best mascara on the market! No raccoon eyes at end of day but still holds to lashes. It really makes your lashes stand out."
"I have people ask me all the time what kind of mascara do you use and I think even if you didn't have long eyelashes it would extend your lashes and make them look better. I can't say enough about this mascara it's my favorite of all and I have used several brands. I used to sell Mary Kay and I love this mascara even more," a shopper wrote.
What is Amazon Prime Day?
Amazon Prime Day is a two-day sale for Amazon Prime subscribers. There are unbeatable deals across all product categories from electronics to home decor to clothes. New and existing Amazon Prime subscribers can take advantage of these sale prices. Plus, you get free Prime Shipping, with no minimum purchase required.
How do you become an Amazon Prime member?
Amazon Prime costs $14.99 a month, which gives shoppers fast and free delivery on Amazon Prime purchases in addition to other services, such as streaming movies and TV shows. If you're not currently a member, you can sign up for a 30-day free trial.
When is Amazon Prime Day 2023?
You can shop these deals from July 11, 2023 through July 12, 2023.
What will be on sale during Amazon Prime Day?
You can shop just about every product category during Amazon Prime Day 2023 with lots of deals on beauty, fashion, home, electronics, and Amazon devices.
Need more Prime Day inspiration? You'll love these E! Shopping Editor-approved recommendations.