Makeup

10 Skin Illuminators and Highlighters With Top Customer Reviews

Get your glow on this holiday season with top-rated illuminators and highlighters that make your skin look radiant, hydrated, and ready for every festive moment.

2 days ago

16 Products To Achieve Long-Lasting, Weatherproof Makeup This Winter

From primers to setting powders, these products will help your makeup last all day (or night) long, no matter the weather.

4 days ago

Update!

Sephora’s Savings Event Is Now Open to Everyone: Deals on Rare Beauty & More

Save big on trendy products, restocks of your faves, and holiday beauty gifts!

6 days ago

Reviewers Say These Primers Are So Powerful, Your Makeup Will Last All Night

These formulas offer major staying power—and will leave your complexion looking better than before you applied it.

6 days ago

Exclusive

Makeup Artist Pat McGrath Shares What It’s Really Like Working With Taylor Swift

Pat McGrath, who has worked with Taylor Swift as well as stars like Jennifer Aniston and Scarlett Johansson, detailed her relationship with the megastar in an exclusive E! News interview. 

6 days ago

8 Mascaras That Won't Run, Smudge, or Flake, According to Amazon Shoppers

These tried-and-true formulas from Benefit, Maybelline and more will keep your lashes pristine all day.

11 days ago

The 10 Best Berry, Wine, and Deep Red Lipsticks for November, According to Sephora Customers 

Snag faves from Rare Beauty, Charlotte Tilbury, and more bestselling brands. 

12 days ago

Reviewers Swear by These Under-Eye Masks — Shop Grace & Stella, Summer Fridays, Dieux & More

As a skincare-obsessed beauty writer, I swear by them—and so do thousands of shoppers.

October 27, 2025

Stars With Beauty Brands

October 27, 2025

Want Kim Kardashian's Look? Take Makeup By Mario's Beauty Quiz for Personalized Advice ASAP

This custom beauty quiz is designed both for those who are new to the Makeup By Mario brand and for seasoned fans. 

October 24, 2025

What Is Baked Makeup? The Glowy Beauty Trend Is Officially Back: Shop Laura Geller, Kosas, Milani & More

Popularized by Laura Geller, these products are easy to spot at a distance with their titular 3D-looking sphere. But what makes them so different from other ordinary powders?

October 23, 2025

The Eye-Popping Value of Selena Gomez's Rare Beauty Brand Revealed

Five years after Selena Gomez launched her Rare Beauty brand, the cosmetics company’s value has skyrocketed. Find out how much the product line is worth now.

October 22, 2025

Jenna Ortega Turns Heads With Daring Metallic Breastplate at Academy Museum Gala 2025

Jenna Ortega is no stranger to daring fashion, and her recent look at the Academy Museum Gala was no different when she stepped out in a leaf-shaped metallic breastplate.

October 21, 2025

Smashbox's Lead MUA Reveals Top Beauty Trends from Fashion Month: Chromatic Lids, Radiant Skin, Bold Lips

We asked a pro how to bring vivid lips, glowy skin, shimmery eyes, and bold blush from the runway to real life.

October 20, 2025

Laura Geller’s Viral Balance-N-Brighten Powder Just Dropped to 55% off for Amazon’s Beauty Sale

You won’t see these Laura Geller faves at this low price again—so snag yours while it’s hot.

October 20, 2025

Kylie Jenner Shuts Down Accusations She’s “Obsessed” With Her Younger Self

Kylie Jenner offered a fiery response to an accusation that she was "obsessed" with her younger self after reviving her King Kylie alter ego to celebrate the 10th anniversary of her cosmetics line.

October 18, 2025

Selena Gomez Seemingly Slams Hailey Bieber Feud Rumors

Selena Gomez appeared to distance herself from comparisons between her Rare Beauty cosmetics line and Hailey Bieber’s Rhode Beauty brand, telling fans there’s “room for everyone.”

October 18, 2025

Dear Ozians, the r.e.m. Beauty ‘Wicked: For Good’ Collection Is Now Available at Amazon

It's filled with plumping poppy glosses, green-changing pH lip oils, Tin-Man-inspired eyeliners, and sets fit for glam Glinda and green Elphaba galore! 

October 17, 2025

Laura Geller’s Baked Gelato Swirl Illuminator Is Back From the Vault—and Yes, It’s That Good

After six years off the market, the cult-favorite highlighter returns with a formula that actually loves dry and mature skin.

October 17, 2025

What Hailey Bieber Wants to Do With Money From $1 Billion Rhode Sale

After Hailey Bieber sold her Rhode Skin company to e.l.f. in a $1 billion deal, she shared hopes of saving the money for her and Justin Bieber's 14-month-old son Jack Blues. 

October 14, 2025

Hailey Bieber Reacts to Being "Pitted Against Other People"

Hailey Bieber reflected on "being pitted against other people" after her brand Rhode Beauty officially launched at Sephora stores alongside Selena Gomez's Rare Beauty.

October 14, 2025

12 Best Lip Balms, Oils, and Masks to Prevent Dry, Chapped Lips This Winter: Rhode, Kosas, Laneige 

It's time to stock up on these lip balms from Prequel, Vaseline and more before temperatures drop and your lips start to peel. 

October 13, 2025

Paige DeSorbo Swears by This $8 Hair Growth Hack + 28 More Prime Day Picks She’s Obsessed With

Score up to 50% off dozens of Amazon beauty products that Paige DeSorbo can't live without.

October 8, 2025