Photo Courtesy of Getty ImagesOur writers and editors independently determine what we cover and recommend. When you buy through our links, E! may earn a commission. Some brands featured in this article are partners of Amazon's Creator Connections program, which means E! may make an increased commission on your purchase if you buy something through our links. Learn more.
PSA: Amazon's Prime Day is officially live, which means today is the first day to start saving on must-have, internet-famous beauty finds that are actually worth the hype.
If there's a TikTok-viral product you've been wanting to try, now's the perfect time to add it to your cart, since you can save up to 70% when you shop today.
You'll find discounts on a Kylie Jenner-loved salmon DNA serum from Medicube and the $6 powder puffs Alix Earle swears by — both on sale now.
But hurry! These TikTok-approved gems are flying off the shelves, so jump on these deals before they vanish. Your beauty stash (and your wallet) will thank you.
Our Top Picks:
- Pimoys 6 Pieces Powder Puff, $5.68 (Originally $6.99)
- Grace & Stella Under Eye Masks, $21.48 (Originally $50)
- Paula's Choice Skin Perfecting 2% BHA Liquid Salicylic Acid Exfoliant, $28 (Originally $35)
Best Viral Beauty Amazon Prime Day Deals
EltaMD UV Daily SPF 40 Tinted Face Sunscreen Moisturizer
EltaMD's bestselling UV Daily SPF 40 tinted face sunscreen moisturizer is a whopping 20% off for Prime Day.
This non-greasy daily face sunscreen is designed to rub in easily, leave no white cast, and can be worn alone or under makeup. Choose from untinted, two tinted shades, and an untinted shade for deeper skin tones.
Laneige Lip Glowy Balm
I love the Laneige Lip Sleeping Mask, but I prefer the Laneige Lip Glowy Balm when I'm on the go because it's a much cleaner application. I always have this in my bag.
ELEMIS Pro-Collagen Cleansing Balm Makeup Remover
"This stuff is really great. It's just a really good cleansing treatment. It will help you at the end of the day to take off all your makeup and just really cleanse your face," JoJo Fletcher raved.
Paula's Choice Skin Perfecting 2% BHA Liquid Salicylic Acid Exfoliant
This global best-seller is known to noticeably unclog and clear pore congestion and improve rough, bumpy skin texture with consistent use. It's also E! editor-approved.
Pimoys 6 Pieces Powder Puff
Used by TikTok queens like Alix Earle, you won't believe how good these cheap powder puffs are.
They apply powder in a way that makes your makeup look blurred and flawless. They come in a set of six and have 16,600+ 5-star ratings on Amazon.
Grace & Stella Under Eye Masks
For a quick pick-me-up while traveling, these Grace and Stella under eye masks always calm down puffiness and revitalize tired eyes by using magical retinol.
It's no wonder you'll find it in every "Pack With Me" TikTok video.
Amika Normcore Signature Shampoo
You can always count on Amika to deliver the best results in their shampoo line.
Just apply a palm-size amount to your hair, and coat from the root to tip for peak moisturizing results.
Medicube Zero Pore Pads 2.0
Transform your skincare routine with these Kylie Jenner-approved exfoliating pads that reduce the appearance of pores and leave your skin feeling refreshed and smooth.
I use these and love how they minimize texture, tighten my pores, and prevent pimples from getting worse.
e.l.f. Halo Glow Liquid Filter
You know her, you love her, it's the Halo Glow Liquid Filter. The viral alternative to Charlotte Tilbury's Hollywood Flawless Filter.
Whether you wear it on its own or beneath foundation, it leaves behind a radiant glow and a flawless, blurred effect. Choose from 12 shades.
Crest 3D Whitestrips Professional Effects
Chrishell Stause shared, "I use Crest White Strips. I'm asked about this all the time. I don't go and get them whitened. I have sensitive gums. I just use this. It works amazing. I do it at home. This works for me. I love it. It's quick and easy."
Maybelline Lifter Gloss
Gia Giudice shared, "I use the Maybelline Lifter Gloss in the shade Ice.”
It feels like a high-end gloss even though it's on sale for less than $10.
Medicube PDRN Pink Peptide Serum
"My skin just feels glowy," Kylie raved as she applied this serum, which brightens, firms, and restores for a natural glow.
Real Perfection Makeup Brush Set
Not only is this brush set adorably pink, it also comes with every tool you need for applying, blending, and shading products. At less than $7, it's a major steal.
Maybelline Instant Age Rewind Multi-Use Concealer
With over 148.6K five-star ratings, shoppers love the coverage, functionality, and ease of application of this affordable drugstore concealer. Trust me, it never fails (it's been a staple since my middle school days).
“Everyone uses this. This concealer is amazing. It’s so affordable and it gets the job done," Gia Giudice said.
Kitsch Satin Hair Curler Set
This silky satin hair curler will give you amazing curls without the damage of heat tools. Pro tip: Wear it to bed and wake up with a flawless mane.
Revlon One-Step Volumizer Hair Dryer and Styler
If a Dyson is slightly out of your budget, this Revlon One Step volumizer delivers the same bouncy hair results beloved by 402.9K five-star reviewers.
Zkptops Spa Headband & Wristband Set
Unless you've been living under a rock, you've seen BeautyTok girlies rock this puffy headband and wristband set in all their "Get Ready With Me" videos. Now you can have one for yourself at the low price of $8 for Prime Day.
Starface Hydro-Stars Hydrocolloid Pimple Patches
Made with 100% hydrocolloid, these Starface pimple patches are fun and shrink any spots you have.
Revlon Oil-Absorbing Volcanic Face Roller
Gone are the days of needing to pack sheets of blotting papers in your bag thanks to Revlon's Oil-Absorbing Volcanic Face Roller. The palm-sized product is made out of a volcanic stone that soaks up excess oil. Bonus: The ball feels both cooling and soothing on the skin as you rub it around your face.
Samnyte Hair Wax Stick
Slicking back a ponytail has never been easier thanks to this best-selling hair wax stick, which tames flyaways and keeps hairstyles securely in place. As an added bonus, it's infused with beeswax, vitamin E, avocado oil, and castor oil for an extra bit of hair care. No wonder it has 27,200+ 5-star Amazon ratings.
Melissa Gorga remarked, "I love those little pomade sticks. They work better than anything. I've tried everything under the sun."
TYMO Hair Straightener Brush
TikTok users couldn't stop raving over this TYMO straightening brush thanks to its ability to deliver super straight hairstyle and a blowout look with a single pass.
Hero Cosmetics Mighty Patch Hydrocolloid Pimple Patches
When in doubt, always go for these trusty Mighty Patches. With over 148.9K five-star ratings, shoppers love how they don't irritate skin and significantly reduce healing time for blemishes.
Bio-Oil Skincare Body Oil
When it came to improving the appearance of my scars and stretch marks, TikTok came through by recommending this Bio-Oil skincare body oil. It's dermatologist-recommended and features a uniquely formulated, non-greasy body oil that hydrates skin and helps retain essential moisture.
Heeta Scalp Massager
Once you have your shampoo and conditioner set, massage it in with the help of this scalp massager to ease itchiness and soothe scalp stress. Choose your favorite color and snag it for less than $7.
Jergens Natural Glow + Firming Daily Moisturizer
If this Jergens self-tanning cream has no fans, I'm dead.
It's and oldie but a goodie that I've been using for years. Not only does it create a bronzy glow over time, it also thoroughly hydrates for ultra moisturized skin.
Crave Naturals Glide Thru Detangling Brush (Pack of 2)
Effortlessly glide through tangles with this versatile detangling brush, which Khloe Kardashian recommended to E! shoppers.
Want to score the best Amazon Prime Day Deals? Find out how you can get Amazon Prime for free!
How much is an Amazon Prime membership?
Amazon Prime costs $14.99 per month (or $139 per year). New members can start with a 30-day free trial! Join now and start shopping Prime Day deals ASAP. Membership includes free two-day shipping, exclusive access to Prime Day deals, streaming content, and more.
Are Amazon Prime Day deals better than Black Friday?
In many cases, Prime Day deals are just as good if not better than those you’ll find on Black Friday. During Prime Day, you can shop up to 70% off on tech, beauty, fashion and more all in one place.
Where can I find the best 2025 Amazon Prime Day deals?
Stay ahead of jaw-dropping sales by regularly checking E! Insider Shop. We've made it easy to shop all the best deals right away by compiling editor-approved Prime Day picks into one convenient place.
When does Prime Day 2025 end?
Amazon Prime Day 2025 runs from July 8 to July 11. However, some deals will still be available after that date. Tune in to the E! Insider Shop to find amazing deals even after the sale ends.
How We Choose
The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.