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Move Over Barn Jackets, It’s All About the Cropped Trench

The timeless trench coat just got a fresh, fashion-forward update, and this cropped version is set to be the outerwear trend of fall 2025.

4 days ago

The Most-Searched Beauty Gifts of 2025, According to Google’s Holiday 100 List

From Olaplex hair oil to e.l.f. lip gloss and more, these are the beauty gifts that will be on everyone's wish list this year.

6 days ago

Leopard Jeans Are the Fall 2025 Trend That’s Fiercely Taking Over Our Wardrobes

This chaotic neutral has recently been seen across catwalks and on celebs (again)—Here’s how to style it for your fall wardrobe.

11 days ago

These Beauty Gift Sets Are Always Selling Out—Snag Them ASAP Ahead of Black Friday

Warning: These limited-edition palettes, viral skincare bundles, and exclusive shades never last through the holidays.

October 27, 2025

It’s True, Wired Headphones Are Making a Comeback in 2025 & These Apple Classics Are Only $17

Bye AirPods! The OG wired Apple Earpods are back and cooler than ever (according to Gen Z).

October 24, 2025

Kylie Cosmetics’ Limited-Edition King Kylie Collection Is Now at Ulta—Get It Before It Sells Out

Celebrate Kylie Cosmetics' 10th birthday with this capsule collection, which includes throwback goodies like matte lip kits, glosses, and loose powder highlighters. 

October 21, 2025

The Best Blazers Under $100 for Every Type of Corporate Baddie

Whether you’re building your first work wardrobe or refreshing your rotation, these blazers deliver.

October 17, 2025

Chocolate Brown Has Taken Over Fall 2025—Here’s How To Style the Must-Have Color From $19

It’s warm, it's elegant, and it's everywhere. Shop our fave fall finds from Gap, Aritzia, Amazon and more.  

October 15, 2025

Why the Dr. Martens Suede Mule Clog Is the Perfect Fall Shoe + More Picks We Tested & Approved

Sorry, Birkenstocks—there’s a new cozy clog in town and we’re obsessed.

October 15, 2025

A New Fall Color Has Entered the Chat: Burgundy—Here’s How To Style the Wine Red Trend

She’s moody, bold, and surprisingly versatile—starting at $34.

October 10, 2025

Prime Day 2025: 2000s Going-Out Tops Are Back—Shop Slinky Camis & Halters From $10

We found the best October Prime Day deals on the trending Y2K staple that’s having a major moment RN.

October 9, 2025

Kylie Jenner, Khloe Kardashian & Madison LeCroy Swear by These 60% Beauty Tool Deals for October Prime

We found celebrity-approved glow-up essentials on major sale right now for Amazon Prime Big Deal Days—including a Dyson Airwrap dupe!

October 8, 2025

Prime Day Boots You Need: Knee-High Styles That Scream Runway, Starting at $40

Sleek leather, sculptural heels, and runway silhouettes—these tall boots are the season’s statement & they’re on sale for two days only!

October 7, 2025

The Best Early October Prime Day Accessory Deals at Amazon: Jade Bracelets, Evil Eye Jewelry & More

Get your scrunchies! Get your sunglasses! Get your earrings, all for less, even ahead of October Prime Day 2025.

September 29, 2025

The Comfiest Way to Look Cute This Fall? Matching Loungewear Sets That Are All on Sale

With Prime Big Deal Days coming up, these affordable matching sets are bound to go fast. So, consider this your sign to snag a few before they disappear.

September 29, 2025

These Going Out Tops and Accessories Are Totally Hot & on Sale Ahead of October Prime Day—From $10

We’ve curated the best early October Prime Day deals on the trending Y2K staple that’s having a major moment RN.

September 27, 2025

Boo! Anthropologie’s Surprise Extra 50% off Sale: Halloween Decor, Fall Fashion & $11 Juice Glasses

Shoppers are calling this Anthropologie sale 'the cutest fall sale ever,' and we agree.

September 26, 2025

Suede Is So Darn Expensive, but These Are the Affordable Alternatives We’re Loving RN

Spoiler: They look way more luxe than they actually are.

September 25, 2025

The Viral Elemis Cleansing Balm Got a Pumpkin Upgrade Just in Time for Fall—Plus, It’s on Sale

With fall officially here, it’s time to pumpkin spice your life (and skincare obvi) for less than $30.

September 25, 2025

Cigarette Jeans From the ‘80s Are Back—Here’s How To Style the Skinny Jean Upgrade

The trending jean has shimmied its way back into our closets, and here’s everything you need to know.

September 22, 2025

Back in Stock Alert: Get the Always Sold-Out Birkenstock Buckley Clogs Before They’re Gone

The must-have fall clog is finally back on shelves, but only for a limited time.

September 18, 2025

I Live in NYC, but I’m Leaning Into the Western Trend With Suede, Cowboy Boots & Denim From $19

Shop western-inspired pieces that actually work for city living (and your budget).

September 18, 2025

Cow Hide Print Is Everywhere Right Now—Here’s How to Style the New Fall 2025 Trend 

Moo-ve over leopard, the Western-inspired pattern is officially the new cool-girl neutral of the season.

September 15, 2025