The Internet Can’t Stop Talking About These Celeb-Loved Prime Day 2025 Deals, Now Up to 50% Off

Yes, these products have thousands of five-star reviews. Yes, the Internet loves them. Should you believe the buzz? Absolutely. Plus, they're on sale for Amazon Prime Day!

By Marenah Dobin, Megan Gray, Alexa Vazquez, Lily Rose Jul 09, 2025 11:00 AMTags
internetfamous hero image.jpgE! Illustration/ Courtesy of Bravo, NBC

Our writers and editors independently determine what we cover and recommend. When you buy through our links, E! may earn a commission. Learn more.

We all know that Amazon (and of course Prime Day) is a treasure trove of things you need and things you never knew you needed.

But with all this Prime Day coverage, you might be wondering: What’s actually worth buying? Well, our team of shopping editors has scrolled through tons of bestselling viral products to see what's actually worth it.

Keep in mind, these internet-famous items aren’t just trending, they’re backed by thousands of five-star reviews and loved by celebs like Madison LeCroy, Kendall Jenner, Sydney Sweeney, and Kyle Richards.

Plus, the deals on these products are ridiculously good. Like down to $4 good

Are you ready to shop internet-famous, celeb-loved Prime Day deals on Laneige, COSRX, EltaMD, and so much more? Keep scrolling! We can't guarantee these will all be here tomorrow.

The Best Internet-Famous Amazon Prime Day Deals

Sacheu Lip Liner Stay-N Peel Off Lip Stain

This innovative lip liner stain isn't going anywhere and we mean it.

“I use it every single day, whether I’m doing makeup or not. It’s just a must. If you’re eating or drinking, it will still stay on. This is one of my absolute favorites," said LeCroy.

COSRX Snail Mucin 96% Power Repairing Essence

If you've been on any kind of social media this year, you've heard about snail mucin. It rejuvenates dry skin, leaves it feeling soft and supple, and offers lightweight hydration.

I use this every night -- the texture is odd at first, kind of slimy, but it dries quickly and you can't beat the results.

COLOR WOW Extra Strength Dream Coat

This cult-favorite hair product is the secret to achieving frizz-free blowout at home.

Celebrity fans include Kyle Richards, Ciara Miller, Lala Kent, and Paige DeSorbo.

GrandeBROW Brow Enhancing Serum

Who doesn't want full, healthy brows?

This conditioning serum can make that happen, and at 30% off it's a deal that can't be missed.

LANEIGE Lip Sleeping Mask

Revitalize your lips overnight with this deeply nourishing treatment that leaves them soft and hydrated by morning.

Celebrity fans include Sydney Sweeney, Alix Earle, and Porsha Williams.

EltaMD UV Daily SPF 40 Tinted Face Sunscreen Moisturizer

EltaMD's bestselling UV Daily SPF 40 tinted face sunscreen moisturizer is a whopping 20% off for Prime Day. 

This non-greasy daily face sunscreen is designed to rub in easily, leave no white cast, and can be worn alone or under makeup. Choose from untinted, two tinted shades, and an untinted shade for deeper skin tones.

Celebrity fans include Sydney Sweeney, Kendall Jenner, and Kourtney Kardashian.

Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue

Now's your chance to get your hands on this leave-in treatment that repairs damaged hair.

LeCroy promised, "If you just use this, it will do the same thing that a keratin treatment or a Brazilian blowout will do without chemically changing your hair."

Biodance Bio-Collagen Real Deep Mask, 4-pack

SKinTok has been raving about BIODANCE's overnight collagen masks and Amazon reviewers rave that they're worth the hype.

It's packed with hydrating oligo-hyaluronic acid, collagen, and more, that can leave your skin feeling brighter, tighter, and smoother.

Grace & Stella Under Eye Masks for Dark Circles (Blue, 48 Pairs)

Indulge in a self-care moment with these luxurious under-eye patches.

They're packed with niacinamide for illuminating the skin and can give you a refreshed look in just 20 minutes.

baleaf Women's Pleated Tennis Skirt Golf Skort

Tennis skirts are on-trend this season, so get this pleated one while it's on sale. It's available in 10 colors and even includes pockets.

Best of all, it's stretchy and moisture-wicking, leaving one reviewer to rave, "I literally love it and want one in every color. I can dress it up or down, its perfect."

LETURE PU Leather Small Jewelry Box

Priced at just $4, this small jewelry case is a great deal (and a great way to travel with your accessories).

There are compartments for rings, earrings, necklaces, and more.

Grapent Barrel Jeans

Available in 13 colorways, and sizing from Small to XX-Large, these barrel jeans from Amazon are a great deal (and perfect if you're trying to rock the barrel jean trend).

They have a cropped length, whisker detailing on the inner leg, and reviewers rave that they have a little bit of comfy stretch in them.

Samnyte Hair Wax Stick

TikTok is in love with this hair wax stick, and you might get smitten, too.

Why wouldn't you when you could achieve slicked-back buns, neat edges, and less frizz in a snap?

Laneige Lip Glowy Balm

If you're looking for a hydrating lip balm that also gives you a hint of color, then look no further.

This Lip Glowy Balm comes in so many color options and is packed with murumuru and shea butters to lock in moisture. 

read
Kyle Richards-Approved Amazon Prime Day 2025 Deals You Need in Your Cart

STANLEY Quencher H2.0

The super popular 40-ounce Stanley Quencher is on finally sale at Amazon Prime Day. 

Stay hydrated and choose from several colors.

Ekouaer Women's Active Performance Skort

Backed by over 12,400 5-star Amazon reviews, this performance skort is a popular option (and fits the tenniscore trend).

It comes in a ton of color options, plus it's breathable, stretchy, and sweat-wicking so it will keep you cool.

Mielle Organics Rosemary & Mint Hair Oil

There's a reason this hair growth oil has tens of thousands of glowing 5-star reviews and it's because it works.

Celebrity fans include Madison LeCroy and Kyle Richards.

Eclat Skincare Vitamin C Face Serum

You can't beat the price of this vitamin C serum, especially because it has 10,000+ 5-star ratings.

Celebrity fans include Kyle Richards.

Beauty of Joseon Daily Tinted Fluid Sunscreen

Who doesn't love a multi-purpose product?

This tinted sunscreen delivers SPF 40 and a sheer wash of color so can skip foundation.

Medicube Zero Pore Pads 2.0

Transform your skincare routine with these exfoliating pads that reduce the appearance of pores and leave your skin feeling refreshed and smooth. These pads are the one thing that finally got my texture under control.

Celebrity fans include Kyle Richards.

Solawave 4-in-1 Red Light Therapy Facial Wand

The Internet loves this Solawave red light therapy device (with good reason). 

Just use it 3 minutes a day and it can reduce the signs of wrinkles, fine lines, dark spots, and more. 

ANRABESS Women Striped Oversized Sweatshirt

Oversized sweatshirts are trending, so get yours now. With so many cute color combinations to choose from, you'll want to pair it with your favorite leggings ASAP.

This reviewer reported, "This is the perfect Free People dupe. Oversized flattering fit. Soft and warm."

Dr. Martens Women's V 2976 Quad Chelsea Boot

Doc Martens are always in style, and this Chelsea boot is no exception.

Made of chic, durable faux leather with a classic design, they're available in sizes 5 to 11.

Simple Modern 40 oz Tumbler

This Amazon shopper reported, "Love my new cup! As a Stanley snob I didn’t want to make the switch but I was so tired of it spilling and leaking. I really wanted a 40oz straw cup with minimal leakage and this cup is perfect."

17KM Chunky Gold Hoop Earrings Set, 6 Pairs

The right accessories can really tie a look together -- like these trendy gold hoops.

They're 14K gold-plated and go with everything.

baleaf Women's 8"/ 5"/ 3" Biker Shorts

Backed by 60,500 5-star Amazon reviews, these bike shorts are a popular option (and a great price). They come in so many colorways and you can get 3 different lengths — 3, 5, and 8 inches.

Stretchy, squatproof, and moisture-wicking, they're perfect for any kind of activity.

Want the very best Amazon Prime Day deals? Then check out what a shopping editor is adding to their cart.

Are Amazon Prime Day deals better than Black Friday?

In many cases, Prime Day deals are just as good if not better than those you’ll find on Black Friday. During Prime Day, you can shop up to 70% off on tech, beauty, fashion and more all in one place.

Where can I find the best 2025 Amazon Prime Day deals? 

Stay ahead of jaw-dropping sales by regularly checking E! Insider Shop. We've made it easy to shop all the best deals right away by compiling editor-approved Prime Day picks into one convenient place.

When does Prime Day 2025 end?

Amazon Prime Day 2025 runs from July 8 to July 11. However, some deals will still be available after that date. Tune in to the E! Insider Shop to find amazing deals even after the sale ends.

How often does Amazon Prime Day happen?

Amazon Prime Day only officially happens once a year. However, Amazon also hosts an October Prime Day as well as a Big Spring Sale, so there are tons of opportunities to save.

How We Choose

The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.

Latest News