The Best Deals Under $20 From Amazon’s Prime Day Sale That Are Totally *Add-To-Cart Worthy*

Beauty, gadgets, and home essentials that won’t wreck your budget? Say less.

By Marenah Dobin, Camila Quimper Jul 10, 2025 12:20 PMTags
Shop Amazon Prime Day Deals Under $20.jpgPhoto Courtesy of Getty Images

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If you love a good deal (who doesn’t?), Amazon’s Prime Day sale is about to be your new obsession. Right now, you can score beauty must-haves, genius gadgets, and home essentials for under $20—yes, really.

We’re talking viral beauty finds, like hydrating lip masks and TikTok-famous detangling brushes (also beloved by celebs). In need of a tech upgrade? Car chargers and more kitchen finds are majorly marked down. And if spring cleaning is on your mind, stock up on space-saving organizers and aesthetic glass straws (because sustainability = chic).

With prices this low, these deals won’t last long—so channel your inner shopping pro and start adding to cart ASAP. Your wallet (and your glow-up) will thank you.

Amazon Prime Day Beauty Deals Under $20:

LANEIGE Lip Glowy Balm

If you're looking for a hydrating lip balm that also gives you a hint of color, then look no further. This Lip Glowy Balm comes in so many color options and is packed with murumuru and shea butters to lock in moisture. 

Celebrity FansKyle RichardsGia GiudiceMadison LeCroyPaige DeSorboRachel Recchia, and Harry Jowsey.

GrandeBrow Brow Enhancing Serum

Enhance your brows with this treatment that helps promote fuller, thicker-looking eyebrows in just a few weeks.

IT Cosmetics CC+ Cream

This CC+ cream from IT Cosmetics has a lightweight feel while still providing full coverage. I love wearing this during hot summer days.

Laura Geller Baked Balance-N-Glow Illuminating Foundation

Even out your complexion with a color-correcting foundation that provides a natural, radiant finish while balancing tone and texture.

L'Oreal Paris Cosmetics Makeup Infallible Pro-Matte Liquid Longwear Foundation

Achieve a matte, full-coverage look that lasts all day with this long-wearing foundation.

Laura Geller Spackle Primer

Prep your skin for a smooth, flawless finish with this hydrating primer that helps makeup last all day.

Beakey Makeup Sponge 5 Piece Set

"I have to have these because I don't want to go back and forth using the same beauty blenders and rinsing them out. I buy a pack like this and it comes with five. I use each for different things so I don't cross-contaminate blush with foundation," Kenya Moore explained.

More Celebrity FansMelissa Gorga, Cassie Randolph

Amazon Prime Day Skincare Deals Under $20:

SALT & STONE Natural Deodorant

“I work out every day. This is seriously a very long-lasting deodorant that I love," raved Gia Guidice.

ELEMIS Pro-Collagen Cleansing Balm Makeup Remover

"This stuff is really great. It's just a really good cleansing treatment. It will help you at the end of the day to take off all your makeup and just really cleanse your face," JoJo Fletcher raved.

Grace & Stella Firming Eye Masks

Lala Kent is a fan. She shared that after using these under eye masks, she "looks like I just had a fresh, little lift."

Medicube Salmon DNA PDRN pink collagen jelly gel mask

This is the skincare brand everyone is talking about. Celebs swear you wake up with glass skin if you wear this mask before bed.

Grace & Stella Pimple Patches

Tackle breakouts effortlessly by using these pimple patches that help absorb impurities overnight.

Baebody Snail Mucin Face Sheet Mask (6 pcs)

Revitalize your skin with this nourishing mask that helps hydrate and promote a smoother, more radiant complexion.

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Prime Day Beauty Rush: These Must-Have Makeup, Skincare & Hair Deals Might Sell Out

MakeUp Eraser Drip Eraser 3 Piece Set

Keep your hair in place and your arms dry with this set designed to catch water and prevent mess during your skincare routine.

Medicube Zero Exosome Shot 2,000 PPM Spicule Facial Serum

Revitalize your skin with this treatment that helps reduce signs of aging for a smoother, more youthful appearance.

Grace & Stella Hyaluronic Acid Serum

Hydrate your skin with this ultra-light formula that plumps and refreshes for a dewy, glowing complexion.

Belif Aqua Bomb Brightening Vitamin C Cream

Refresh your skin with a lightweight, fast-absorbing gel-cream that delivers an instant burst of hydration.

Best Amazon Hair Care Deals Under $20:

Crave Naturals Glide Thru Detangling Brush (Pack of 2)

Effortlessly glide through tangles with this versatile detangling brush, which Khloe Kardashian recommended to E! shoppers.

COLOR WOW Dream Coat Supernatural Spray

A spritz of the Color Wow Dream Coat spray is all I needed to keep my curls tamed in the humid Texas summer. Even Rita Ora threw a compliment or two my way during our interview (yes, really).

Celeb FansKyle RichardsTayshia AdamsPaige DeSorboLala Kent

Ouidad Advanced Climate Control Featherlight Touch-Up Curl Gel Cream

Sometimes you just want a simple coffeemaker that gets the job done. Case in point: this 5-cup option from Black + Decker. It's less than $30, and shoppers report that it's "durable" and "dependable."

Chi Tea Tree Oil Conditioner

Refresh your scalp and hydrate your hair with this tea tree oil conditioner that leaves strands feeling soft, smooth, and balanced.

Amazon Prime Day Tech & Home Deals Under $20:

Vital Proteins Collagen Peptides Powder

"My go-to collagen routine is adding Vital Proteins collagen peptides in my morning cup of coffee or smoothie," Aniston told E! News. "It's so easy to use."

LEGO Lotus Flower

These dreamy Lego lotus flowers are nearly 50% off and just $7. Add them to a vase and watch the compliments roll in.

Aecooly Slim Portable Fan

Trust us, you won't regret ordering this slim portable fan this summer. It's compact enough to fit in any purse and will keep you cool during those warm weather days.

BothLin Wireless Car Charger

You can easily mount this charger in your car with the built-in suction cup and adhesive, and get quick charging in a snap. Just clip in your phone and you'll get a wireless power boost. Oh, and have you seen that price?

AMMZO Meat Thermometer Digital

In just 4 seconds you can get an accurate temperature reading from this digital meat thermometer. It's waterproof for easy cleaning and you can get hours of use with the included button batteries.

BLACK+DECKER 5-Cup Coffeemaker, Black, DCM600B

Sometimes you just want a simple coffeemaker that gets the job done. Case in point: this 5-cup option from Black + Decker. It's less than $30, and shoppers report that it's "durable" and "dependable."

CROWNFUL Food Scale

Cooking, baking, and food management just got a little easier, thanks to this popular food scale. Readings are precise, it's easy to use, and you can conveniently switch between units of measurement.

New England Stories Powerful Milk Frother

Step up your morning cup of Joe with this handheld milk frother. Ideal for lattes, cappuccinos, matchas, and more, it's easy to clean and runs on two AA batteries. It's also backed by over 11,000 5-star reviews.

Fab Totes Foldable Storage Bags - Pack of 6

Neatly store away your cold-weather clothes and blankets in these nifty storage bags. They're designed with a clear window for easy identification, and they're also moisture-proof with double zippers and reinforced handles.

Conair Fabric Shaver and Lint Remover

Give your clothes & upholstery a spring refresh with this bestselling fabric shaver & lint remover that's amassed over 87,600 five-star Amazon reviews. It's designed with an ergonomic grip and three depth settings that can shave fuzz, pilling & lint on everything from your socks to your sofas. 

Scoozee Glass Cups with Bamboo Lids and Straws

These glass cups come with bamboo lids and glass straws, perfect for taking on the go or preventing spills. 

Want to score the best Amazon Prime Day Deals? Find out how you can get Amazon Prime for free!

How long do Prime Day Deals last?

Prime Day typically lasts two days, but this year we’re in luck. They’ve extended the sale to four days, so you can now shop deals from July 8 to July 11.

Where can I find the best 2025 Amazon Prime Day deals? 

Stay ahead of jaw-dropping sales by regularly checking E! Insider Shop. We've made it easy to shop all the best deals right away by compiling editor-approved Prime Day picks into one convenient place.

When does Prime Day 2025 end?

Amazon Prime Day 2025 runs from July 8 to July 11. However, some deals will still be available after that date. Tune in to the E! Insider Shop to find amazing deals even after the sale ends.

Photo Courtesy of Getty Images

How We Choose

The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.

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