E! Illustration/Getty ImagesNow’s the time to score the biggest beauty deals before holiday shopping takes over your budget. That’s right! October Prime Day (aka Prime Big Deal Days) is here, and the discounts on makeup, skincare, and haircare are seriously too good to miss.
From cult-favorite brands such as Virtue, Clinique, Too Faced, COSRX, and Laura Geller, to buzzy TikTok-approved essentials, we’ve rounded up the must-haves you’ll want to snag before they sell out.
Whether you're in need of a fresh serum, a better moisturizer for fall, a holiday party-ready eyeshadow palette, or just want to restock your holy grail lip gloss, this is your moment.
These aren’t your average beauty markdowns. They’re rare, limited-time October Prime Day discounts on top-rated products. We’re talking prices you likely won’t see again until Black Friday — if they even come back in stock.
So don’t wait! Scroll on and grab these Prime Day beauty deals while they’re still hot and fully stocked.
October Prime Day Beauty Bestsellers You Can Grab RN:
Clinique Moisture Surge
All your favorite Laneige Lip Sleeping Mask scents are on sale for Amazon Prime Day.
Too Faced Born This Way Super Coverage Multi-Use Concealer
TikTik-viral COSRX snail mucin is just $12 during Prime. According to the brand, this essence repairs and rejuvenates the skin from dryness and aging. It improves skin vitality by reducing dullness and soothing dehydrated skin.
EltaMD UV Skin Recovery Face Sunscreen with Zinc Oxide (Green Tinted)
Redness? Never heard of her. This EltaMD green-tinted sunscreen uses color-correcting tech and zinc oxide to smooth, protect, and perfect your skin in one step.
Too Faced Foreplay & Better Than Sex Duo
This cult-favorite Color Wow product creates super-sized bombshell volume without dehydrating, dulling or weighing hair down.
VIRTUE Flourish Shampoo & Conditioner
Get ready for the best lashes of your life! According to the brand, this lash serum uses peptides and amino acids for the appearance of longer, thicker looking lashes in just 6 weeks with full improvement in 3 months.
LANEIGE Lip Sleeping Mask
All your favorite Laneige Lip Sleeping Mask scents are on sale for Amazon Prime Day.
COSRX Snail Mucin
TikTik-viral COSRX snail mucin is just $12 during Prime. According to the brand, this essence repairs and rejuvenates the skin from dryness and aging. It improves skin vitality by reducing dullness and soothing dehydrated skin.
Clinique Moisture Surge Active Glow Serum
This E! reader-loved serum is on sale today but it will likely sell out soon! This skincare must-have is designed to renew skin surface, even skin tone and provide a boost of antioxidant protection to the skin.
VIRTUE Recovery Shampoo & Conditioner
Paige DeSorbo is a huge fan of this aluminum-free deoderant. She says it smells "expensive." It might smell pricey, but it's only $16 today.
COLOR WOW Xtra Large Bombshell Volumizer
This cult-favorite Color Wow product creates super-sized bombshell volume without dehydrating, dulling or weighing hair down.
Grande Cosmetics GrandeLASH-MD Lash Enhancing Serum
Get ready for the best lashes of your life! According to the brand, this lash serum uses peptides and amino acids for the appearance of longer, thicker looking lashes in just 6 weeks with full improvement in 3 months.
NEOSTRATA Enlighten 15% Vitamin C Face Serum
Get ready for a plumper pout! This Too Faced lip plumper is only about $12 today. Choose from multiple colors.
SALT & STONE Aluminum Free Deodorant
You can score Kiehl's on sale now!This mask is designed to visibly minimize pores for smoother skin and a brighter complexion. It helps detoxify and clarify your skin by drawing out oil, dirt, and toxins, leaving it feeling smooth and refreshed.
LAURA GELLER NEW YORK The Best of the Best Baked Palette - Tuscan Dreams
This Tuscan Dreams Laura Geller palette includes six baked eyeshadows in beautiful neutral tones, a Baked Bronze-n-Brighten in Roman Holiday, a Baked Natural Glow Highlighter in French Vanilla and a Baked Blush-n-Brighten in Starfish Island.
Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue for Damaged Hair
You can save right now on this miracle hair rescue leave-in treatment. According to the brand, this hair product detangles wet hair and strengthens, smooths, and rebuilds your strands.
Medicube Zero Pore Pads 2.0
Kyle Richards and Kylie Jenner are both fans of these Medicube pore pads that create flawless glass skin. They're on sale now!
Too Faced Lip Injection Maximum Plump
Get ready for a plumper pout! This Too Faced lip plumper is only about $12 today. Choose from multiple colors.
Kiehl's Rare Earth Deep Pore Cleansing Mask
You can score Kiehl's on sale now! This mask is designed to visibly minimize pores for smoother skin and a brighter complexion. It helps detoxify and clarify your skin by drawing out oil, dirt, and toxins, leaving it feeling smooth and refreshed.
Mighty Patch Original patch
Prime Day is a great time to stock up on pimple patches. These are just $13 right now if you're dealing with a breakout and can't wait.
La Roche-Posay Toleriane Double Repair Face Moisturizer
Your dry skin will thank you for stocking up on this cult-favorite La Roche-Posay moisturizer. It's on sale now.
What is October Prime Day?
October Prime Day, officially known as Prime Big Deal Days, is a second Prime Day Sale that typically occurs in October. This exclusive event for Amazon Prime Membership holders offers major discounts and Amazon deals just in time for the holiday season. Shoppers can expect lightning deal prices and the best Amazon discount possible before the holidays across categories like tech, fashion, beauty, home essentials, and holiday gifts. With a wide range of discounts on popular items and unique finds, it’s the perfect opportunity to score Black Friday-level savings before the holiday rush, making it one of the best times to shop for must-have items.
Join Amazon Prime
Amazon Prime costs $14.99 per month (or $139 per year). New members can start with a 30-day free trial! Join now and start shopping early Prime Day deals right away.