Chocolate Brown Has Taken Over Fall 2025—Here’s How To Style the Must-Have Color From $19

It’s warm, it's elegant, and it's everywhere. Shop our fave fall finds from Gap, Aritzia, Amazon and more.  

By Camila Quimper Oct 15, 2025 8:00 PMTags
Shop How To Style Brown_1024x759.jpgPhoto Courtesy of Anthropologie

Chocolate brown has gone from underdog to undeniable trendsetter.

Once outshined by black and navy, the sumptuous shade has emerged as fall 2025’s reigning neutral, taking over runways, street style, and your Instagram feed.

Designers like Loewe and The Row have leaned into the color’s rich, cozy aesthetic, proving it’s both luxurious and versatile. Think plush knits, suede trousers, and buttery leather—all in warm tones of cocoa, chestnut, and bourbon.

Vogue and InStyle have both named it the “It” color of the season, and we couldn’t agree more. Pair chocolate brown with gold jewelry, creamy whites, or even other browns for a tonal, elevated look.

Ready to give your wardrobe a glow-up? Shop our favorite brown must-haves from $19 at Gap, Aritzia, and Amazon.

Best Chocolate Brown Outfit Ideas:

J.Crew Ruched Shell Top in Matte Jersey

Fall plans just got easier thanks to this $44 J.Crew ruched top. Stretchy, drapey, and endlessly wearable, it’s your new go-to from work to happy hour.

Willit High Waisted Wide Leg Pants

Wide-leg trousers are having a moment, and we’re fully on board. With an elastic waistband, sleek front pleats, and multiple inseam options, they’re tailored for petites without sacrificing comfort.

Rilista Women's Slingback Kitten Heels

E! Editors swear by these Rilista pointed-toe heels to finish off their chocolate brown outfits. One shopper calls them “so comfortable” with a “perfect” heel height cushioned all the way through.

NYDJ Teresa Wide Leg Corduroy Pants

These corduroy wide-leg pants are a fall must-have. With a smoothing, curve-flattering fit, they make every outfit look elevated without trying too hard.

CUSHIONAIRE Bistro Mary Jane Flats

These Mary Jane flats are serving fall chic and total comfort. One Amazon shopper even called them a “perfect Alaïa dupe,” praising their cushioned memory foam.

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ASOS DESIGN Throw On Overcoat in Chocolate

Who says you need designer prices to look high-fashion this fall? This slouchy brown ASOS piece is soft, lightweight, and the ultimate transitional layer.

Aritzia Babaton Audience Satin Dress

Fall soirées just got easier with this chocolate brown satin midi dress. Dress it up with heels or tone it down with boots and a cozy sweater.

Gap VintageSoft Wedge Crewneck Sweatshirt

This chocolate brown crewneck proves cozy can still be stylish. With Gap’s soft VintageSoft fleece and a dropped-shoulder silhouette, it’s a chic fall layering essential.

Nike Total 90 Sneakers

When accessorizing, let these dark Nike sneakers do the talking. Their glossy finish adds a hint of elegance to everything from relaxed streetwear to chic ensembles.

Anthropologie The Alani Cashmere Mock-Neck Sweater by Pilcro

This cloud-like cashmere sweater from Anthropologie is taking over social media, and for good reason. It's relaxed, boxy fit pairs perfectly with everything from barrel-leg jeans to silky skirts.

Nordstrom Rack Franco Sarto Geralyna Boot

I can’t resist a good pair of Franco Sarto boots, and these knee-highs are on sale. Square toe, block heel, full zip, and a dreamy chocolate brown shade at 55% off? Yes, please.

We found the coziest fleece jackets and vests for under $50 from Columbia, Old Navy and Nordstrom Rack.

How We Choose

The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.

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