Sofia Richie Grainge is giving her new business venture a personal touch.
The model unveiled her new fashion line SRG, with an initial collection consisting of minimalist outerwear, eveningwear and business attire—all inspired by her day-to-day experiences as a mom to daughter Eloise, 16 months.
“I walked through all the different stages of my life,” she told W magazine in an interview published Oct. 16. “Being at home with my daughter, going out with girlfriends, working.”
Indeed, the 27-year-old—who shares her daughter with husband Elliot Grainge—described the new brand, in partnership with Revolve, as being “like one of my babies.”
“I wanted to create a range that can go from extremely casual [and] being at home, to a business meeting, to a fun night out,” she explained. “I just put myself in those situations, and I tried to create pieces that I thought were best suited for that environment.”
Along with capturing her singular sense of style, Sofia—the daughter of Lionel Richie and Diane Alexander—also wanted to leave a legacy for her little girl.
“I want my daughter to look back at SRG in 20 years the way I go into my mom’s closet now,” she said in an interview with Elle magazine. “To find timeless pieces that still feel amazing. That’s how I measure success—longevity.”
After all, Sofia could recall instances throughout her career when her looks didn’t quite match her personality.
“I’ve been in situations where I wore things that didn’t feel right. Sometimes because I wasn’t in charge,” she continued. “Now I’d speak up and say, ‘This isn’t me.’ Those moments taught me to stand up for myself, and SRG is built on that philosophy.”
Sofia previously shared how she’s adapted her fashion to reflect the different stages of her life, including her maternity era.
“When I was pregnant my style changed completely so that was an adjustment and something that I had to get creative with,” she told Elle UK in March. “It’s hard to dress a changing body.”
But after welcoming Eloise, Sofia noted, “I feel like I’m back to where I was [style wise] before I was pregnant.”
To see some of Sofia’s sweetest motherhood moments, keep scrolling.
Mommy and Me
Sofia Richie cuddled her daughter Eloise Samantha Grainge, who she shares with husband Elliot Grainge, in this August 2024 Instagram snapshot.
Sunny Days Ahead
The mother-daughter duo enjoyed a sunny day out in July 2024.
Little Angel
In July 2024, Sofia shared a sweet photo of Eloise in a baby pink outfit featuring angel wings on the back.
Designer Duds
Proving that her daughter's already as well-dressed as she is, Sofia snapped a picture of Eloise in a Dior T-shirt in July 2024.
Toe-tally Cute
Sofia couldn't get enough of Eloise's tiny feet in July 2024, taking a picture of her mini-me's big toe sticking out of a white ballet flat.
Baby Steps
In October 2024, Sofia captioned this photo of Eloise's left foot: "I hope you have a great day."