Kylie Jenner Shuts Down Accusations She’s “Obsessed” With Her Younger Self

Kylie Jenner offered a fiery response to an accusation that she was "obsessed" with her younger self after reviving her King Kylie alter ego to celebrate the 10th anniversary of her cosmetics line.

By Will Reid Oct 18, 2025 7:55 PM
| Updated Oct 19, 2025 2:17 PM
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Watch: Why Kylie Jenner Says She's “Obsessed” With Her Younger Self

Kylie Jenner’s opinion is king.

The Kylie Cosmetics founder clapped back at a social media user who took issue with her recent posts celebrating the 10th anniversary of her makeup brand, which she launched as a teenager.

“Why be so obsessed with your child self tho lol,” the user wrote in a comment on Kylie’s Instagram page. “I don't get it.”

In response, Kylie reasoned that her early accomplishments were worthy of being recognized.

“Because she BUILT @kyliecosmetics ?? and deserves to be celebrated after a decade of being an icon!!!!!” she wrote back. “Bye!!!! i’m obsessed with her!!!!!!!”

Earlier this month, the Kardashians star—who shares kids Stormi, 7, and Aire, 3, with ex Travis Scott—announced she was reviving her “King Kylie” alter ego as well as several products from her debut collection, including metallic lip glosses, her King Kylie eyeshadow palette and of course, her signature lip kits.

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“This King Kylie Collection is truly for you!!!” she shared in a post on Instagram Oct. 12. “You’re the reason my biggest cosmetic dreams came true, and I wouldn’t be here.. 10 years later! without your support.”

And as a token of appreciation to her loyal followers, Kylie explained that she wanted to offer “exactly what you’ve been waiting for.”

Instagram

“From the bottom of my heart, thank you for being on this journey with me,” she continued. “I hope this collection makes you as happy as you’ve made me.”

Kylie—who is dating Timothée Chalamet—also channeled her nostalgic moniker with a new business venture: her first-ever foray into music, lending vocals on Terror Jr’s new single “Fourth Strike.”

Matt Baron/Shutterstock

“I was soooooo nervous but so grateful,” she wrote on Instagram alongside photos from her time in the recording studio. “@thacarterb I couldn’t have done it without you thank you for setting me up with such an amazing team @bschoudel @kshmr and @jbach !! & my baby @makeupbyariel !!!!! for supporting me and loving me.”

For a look at Kylie’s style evolution, keep scrolling…

2008

Kylie attends Matrix at A Time for Heroes Celebrity Carnival just months before the Keeping up with the Kardashians series premiere. 

2009

Kylie shows support for Selena Gomez's Kiss & Tell album by attending its release party. 

2009

Kylie sports bangs at Wango Tango music festival in Los Angeles. 

2010

Kylie is all smiles at the Taste Of Beverly Hills. 

2010

Kylie attends Wango Tango festial for the second year in a row. 

2011

Kylie attends the 2011 People's Choice Awards in Los Angeles. 

2012

Kylie attends the 2012 Teen Choice Awards just ahead of her 15th birthday. 

2012

Kylie goes grunge at Jingle Ball 2012. 

2013

Kylie vogues at the MTV Movie Awards. 

2013

Kylie shows support for pal Justin Bieber at the Justin Bieber's Believe premiere. 

2014

King Kylie arrives at the 2014 Billboard Music Awards. 

2014

Kylie walks the blue carpet at the 2014 Teen Choice Awards. 

2015

Kylie is all grown up at GQ's Grammys after party in 2015. 

2015

Kylie brings back the bangs for a night at the 2015 MTV Video Music Awards.

2016

Suited up! Kylie sports a business casual vibe at Marie Claire's 'Fresh Faces' Party.

2016

Kylie walks her own red carpet at her 2016 charity event with SinfulColors. 

2017

Kylie sports a two-piece ensemble at Marie Claire's Image Maker Awards 2017. 

2017

Kylie goes blonde at the 2017 Met Gala.

2018

A year later, Kylie returned to her roots for an all-black look at the 2018 Met Gala, just months after welcoming her daughter Stormi with her now-ex Travis Scott

2019

Kylie supports Travis at the premiere of Travis Scott: Look Mom I Can Fly. 

2019

Kylie steps out in a Balmain jumpsuit at the 2019 Grammys. 

2020

Kylie is feeling blue at the 2020 Vanity Fair Oscars Party. 

2021

She's on the move! Kylie leaves the Parsons Awards in 2021. 

2022

Kylie steps out at the Baby2Baby gala months after welcoming her son Aire

2023

Kylie is seeing red on the 2023 Met Gala red carpet. 

2024

Kylie uses her seltzer Sprinter as the ultimate accessory while out and about in Los Angeles. 

2025

Kylie teased her new collection of latex dresses, donning a low-cut red gown that she would wear “to pick up my kids from school,” business meetings or “the clurb.”

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