Kim Kardashian’s Daughter North West Models for First Time in 5 Years in New SKIMS Campaign

Kim Kardashian and Kanye West’s 12-year-old daughter North West is featured in the Kardashians star’s new holiday-inspired campaign for her shapewear company SKIMS.

By Bentley Maddox Nov 17, 2025 9:54 PM
| Updated 2 days ago
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Watch: Kim Kardashian’s Daughter North West Models for First Time in 5 Years in New SKIMS Campaign

North West is cozying up for Christmas.

The 12-year-old partnered with mom Kim Kardashian’s shapewear company SKIMS to show off a festive new fall look that is sure to be on every wish list.

In pictures from the Cactus Plant Flea Market collaboration shared to Instagram Nov. 17, North sported a black zip-up hoodie that featured a cartoon of a gingerbread cookie emblazoned with the SKIMS logo, as well as a matching pair of sweatpants. 

She also rocked her cyberpunk blue hair in long braids, which she twirled in one video. At the end of the ad, she said, “Everybody’s wearing SKIMS.”

For her part, Kim—also mom to Saint, 9, Chicago, 7, and Psalm, 5, with ex Kanye West—shared the pride she has in her daughter, who returned to a SKIMS campaign for the first time since 2020.

“Having North in this campaign makes it really special for me,” the 45-year-old shared in a press release. “She brings so much personality to the pieces.” 

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North West Details Bond With Mom Kim Kardashian in Sweet Shoutout

Indeed, North has followed in her mom’s footsteps and established her own path when it comes to fashion. And while the preteen has sometimes come under fire for her style choices—including a look she wore back in October involving fake tattoos and piercings—Kim has been vocal about supporting her daughter’s budding personality.

"She just loves what she loves," the Kardashians star told Complex Style in September. "And it’s just really fun to see someone be so creative. And also know herself so much."

Plus, Kim has spent time listening to North advocate for herself when it comes to exploring her own style. 

Harmony Korine/SKIMS

“She’ll be like, ‘But mom, I grew up literally my whole life sitting in your lap while you're getting your makeup done, watching you do it,’” she explained on Call Her Daddy last month. “‘Your team has been my teachers. I've had the best teachers. Why can't I try it?’ So I'm like, ‘You know what? OK.’”

Kim added, “As a mom, you're learning at the same time. But what I do know is my baby's such a good girl and such a sweet girl.”

Read on to look back at North and Kim through the years. 

Boatin'

The mommy-daughter duo shared smiles during a fun day out on a lake in Idaho.

Pajama Party

In February 2022, Kim posted a few sweet selfies of her and her firstborn donning matching pink PJs with hearts.

Crazy Tats

Like mother, like daughter! Kim and North shared matching face tattoos in Sept. 2021. 

10th Birthday

Kim wished her daughter a happy 10th birthday while sitting courtside at a Lakers game. 

"My sweet special baby girl. I can't believe you're 10 years old North," she wrote on Instagram in June 2023. "My soul changed the day I met you and I love having you as my best friend. Thank you for making me a mommy. I love you so so so much and I will always be by your side forever."

Hair For It

The SKIMS founder shares an adorable video of herself doing North's hair.

"Bound 2" Video

Kim supported North as she dressed up as dad Kanye West on TikTok while singing his "Bound 2" song, which Kim originally starred in in 2013.

Date Night

Two days before Kourtney Kardashian and Travis Barker tied the knot in Portofino, Italy, Kim and North were all smiles at a pre-wedding dinner celebration. The SKIMS mogul posted pics from the evening with the caption, "Best Date Ever."

Bedtime Cuddles

"Good Night!" Kim captioned a sweet photo next to a smiling North in May 2021. 

Nothing But Love

For this photo with North and Saint, Kim simply put a red heart a emoji in the caption.

Like Mother, Like Daughter

"TWINZIES," Kim captioned this photo of her and North, posted in April 2020.

Matching Merch

Kim and North matching yet again—this time with Kanye West sweatshirts!

School Drop Off

North was Kim's mini-me in this adorable mother-daughter selfie. 

Up, Up and Away

Another day, another adventure!

BFFs

"My bestie."

Tennis Duo

How cute is this pic of Kim and North on the tennis court?

Kisses

"Girls day!" Kim wrote on Instagram.

Rob Kardashian's Birthday Party

The two celebrate Kim's brother's 29th birthday.

Twinning

Like mother, like daughter! Kim and Nori wear matching braids for Kris Jenner's annual Christmas Eve party.

Curly-Haired Cutie

North's beautiful curls are on full display as she hangs out with her mama in an adorable Minnie Mouse outfit.

Swim Fan

North looks so cute fresh out of the pool!

Baby Hairs

Loving this throwback to baby North!

Cake, Cake, Cake!

The birthday girl looks super happy.

Fashionistas

She may be at a fashion show, but North can't help but be cozy in mom's arms! 

Blue Steel

North has so many of Kim's amazing qualities! 

LOL!

Laughing!

Closet Chaos

Looks like the apple doesn't fall far from the tree...

Photo Op

XOXO

Zoo Day

How fun does this mommy and daughter day trip to the zoo look? (Okay, and Dad!)

Multitasking Mom

Even when she's working, Kim always has time and space for North! 

Gotcha!

There's always time for play. 

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