24 Most-Wanted Christmas Gifts They'll Actually Like—On Sale for Black Friday!

We found the top gifts that will be on everyone's holiday wishlist, and they're all on Amazon!

By jacqueline weiss Nov 28, 2025 9:00 AMTags
Most Wanted Amazon Gifts Main.jpgE! Illustration/Medicube via Amazon

Your holiday shopping is about to get so much easier. If you were planning to spend this weekend scouring for the best gift deals that people in your life actually want, we've got you covered.

Say hello to the 24 most-wanted gifts that are on sale for Black Friday. We're talking celeb-loved eye masks, Levi's jeans for 50% off, the coziest snuggly blanket, and even tech deals on Apple products.

All of these gifts came from Amazon’s most wished for section, a.k.a. the products getting added most often to wishlists and registries by real shoppers like you. There's probably a few things here that you even should be treating yourself to.

Your holiday gifting list starts here. Shop the 24 products people are loving most, below.

Most-Wanted Beauty Gifts for Christmas 2025

Pamper yourself or a loved one with these viral and celeb-approved beauty must-haves.

Wonderskin All Day Lip Stain Peel Off Masque

If you need a lip stain that can last all day, this is the one to try! Apply a layer (don't be scared of the blue), and leave it on for 10-30 seconds before wiping away. You'll be left with perfectly stained lips! Choose from 13 colors.

Sol de Janeiro Cheirosa 62 Fragrance Mist

With notes of creamy pistachio, salted caramel, jasmine petals and vanilla, this is a totally irresistible fragrance to wear all year round.

eos Shea Butter Vanilla Cashmere Body Lotion

Don't let dry winter weather get the best of your skin! Made with 7 nourishing oils and butters, like natural shea butter and shea oil, this lightweight formula absorbs fast.

Touchland Power Mist Hydrating Hand Sanitizer Trio

Say goodbye to winter germs! Touchland hand sanitizers are skincare-forward and made with aloe vera and radish root ferment filtrate to hydrate skin. This set includes Wild Watermelon, Velvet Peach and Berry Bliss. 

grace & stella Energizing Eye Masks 24 Pairs

Celeb fans of these grace & stella eye masks include Kyle Richards and Lisa Rinna, and now you can grab a pack for 47% off! Keep 'em for yourself and throw them in stockings, your loved ones will fall in love too!

Medicube Collagen Overnight Wrapping Peel Off Facial Mask

Enhance the elasticity of your skin with Medicube's collagen peel off mask, which delivers care while you sleep. Key ingredients include collagen extract, niacinamide, ceramide NP and hyaluronic acid.

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Most-Wanted Amazon Fashion Gifts for the Holidays

Step up their style with these on-trend, must-have fashion picks. From cozy sweaters to chic shoes, these gifts are perfect for every wardrobe.

Levi’s 711 Skinny Jeans

Designed to hold and lift, these skinny jeans by Levi's are versatile for wearing all winter long! They have a mid rise and skinny leg that still hugs your curves. Choose from a short, regular, or long inseam for the right fit.

Sam Edelman Hazel Pumps

These Sam Edelman pumps are classic yet modern. They have a low-cut vamp that lengthens your legs, and a padded sock for comfort. Choose from multiple finishes including leather, velvet, and suede.

G4Free Wide Leg Yoga Pants with Pockets

These wide-leg yoga pants provide comfort and flexibility for yoga and daily wear. They have a high waist and streamlined hips for flattering fit. There are 2 front functional pockets, 2 decorative pockets and a faux fly for an office-appropriate look.

Lucky Brand Emmie Ballet Flats

Experience the convenience and comfort of these Lucky Brand leather flats. They come in multiple colors, with a rubber heel and outsole to prevent slipping.

Columbia Benton Springs Full Zip Fleece Jacket

With a collared neck and zippered closure, this full zip fleece jacket provides cozy warmth for chilly temps. Plus, there's an adjustable hem to customize your fit.

UGG Tasman II Slipper

These cozy UGG slippers are perfect for wearing in or out of the house. They have a suede upper and sheepskin lining, plus a textured sole for traction.

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Most-Wanted Home Gifts Ahead of the Holidays

Cozy, practical, and stylish—these home picks from Bedsure, Owala, Le Creuset and more make every space feel special.

Bedsure GentleSoft Throw Blanket

This bestselling ultra-cozy blanket is so comfy, and strikes the perfect balance between warmth and weight. Choose from multiple sizes and colors.

Owala FreeSip Insulated Water Bottle

This Owala bottle has a FreeSip spot and a push-button lid with lock to prevent leaks. Choose from multiple colors.

Kitsch Satin Pillowcase

Designed to reduce frizz and friction on your hair and skin, this satin pillowcase has a zipper to ensure it stays on your pillow all night long. Choose from multiple colors and sizes for your perfect fit and style.

LEVOIT Top Fill Humidifier

Humidifiers are a must-have for keeping your skin hydrated and your sinuses happy all fall and winter long. This one is under $30 has a large capacity and can run for up to 25 hours, and features an easy top-fill design.

Nodpod Gentle Pressure Sleep Mask

Catch some zz's with this weighted sleep mask. Ideal for side or back sleepers, it applies gentle and even weight for calming pressure. Choose from seven colors.

Loop Quiet 2 Ear Plugs

Disconnect with these ear plugs that muffle noise in comfort and style. They're made of a flexible and lightweight silicone, and come with 4 ear tip sizes (XS/S/M/L) for the perfect fit.

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Most-Wanted Tech Gifts for Christmas

From Amazon to Apple, these top tech picks deliver the latest gadgets and must-have devices for everyone on your list.

Apple AirPods 4 Wireless Earbuds

Yes, you can really get a pair of AirPods for 34% off right now! These have been redesigned for all-day comfort and stability with the short stem and refined contour.

Amazon Kindle 16 GB

This is the lightest and most compact Kindle yet, with a brighter front light and faster page turns for an enhanced reading experience. It allows you to read effortlessly in any light thanks to the glare-free display.

Apple iPad 11-inch

If you've been waiting to order yourself an iPad, now's your chance to order one for 20% off. Choose from the Wi-Fi or Wi-Fi and cellular option, multiple colors and storage sizes.

Ring Battery Doorbell

Now you can grab a Ring doorbell for 50% off! This has a built-in battery, which charges via USB-C charging port. Just detach your doorbell from the wall and charge. See and respond to activity with Live View & Two-Way Talk.

Glocusent Book Light

Don't strain your eyes when you're reading or crafting at night! This rechargeable light has three brightness settings and comfortably adjusts on your neck.

JBL Go 3 Portable Mini Bluetooth Speaker

Bring your tunes wherever you go! It delivers big audio and punchy bass, even from the ultra-portable design with 5 hours of battery life on a single charge.

Looking for more beauty deals? We found the 50 best Amazon beauty deals you can shop right now.

How Can I Best Prepare for Black Friday Sales?

To maximize savings on Amazon Black Friday 2025 deals, start by making a list of must-have items and tracking current prices so you’ll know when a true deal drops. Create or update your Amazon account for faster checkout, enable 1-Click ordering if you use it, and add your favorite products to your Wish List or cart so you can monitor price changes. For the biggest advantage, sign up for deal alerts, subscribe to our E! Insider Shop newsletter, and follow our Instagram updates for real-time Amazon Lightning Deals and early Black Friday price drops.

Are Online Black Friday Deals Better Than In-Store Deals?

Yes—online Black Friday deals are often better than what you’ll find in stores. Amazon regularly offers exclusive online-only discounts, Lightning Deals, and early access promotions you won’t get anywhere else. Shopping online also means avoiding crowds, checking out faster, and comparing prices instantly. Instead of battling in-store chaos, you can score the best Black Friday savings from home with just a few clicks.

How We Choose

The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.

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