Photo Courtesy of Getty ImagesIf Black Friday had a motto, it would be “Go big or go home”—and honestly, who are we to argue?
This is the one time of year when the pricey gadgets, dreamy home upgrades, and cult-favorite beauty staples you’ve been quietly pining over finally dip into “okay, fine, I can swing that” territory. And when an item racks up more than 50K glowing five-star reviews, you better believe it’s more than just hype.
These deals aren’t just splurges, they’re long-term investments wrapped up in limited-time discounts. Consider them the future-you-approved picks that make everyday life a little easier, a little prettier, and a whole lot more satisfying.
From kitchen powerhouses to luxe sheets and bestselling skincare, these Black Friday finds have earned their place in thousands of carts—and soon, maybe yours too.
Keep scrolling for the 20+ deals reviewers say are truly worth spending on.
Best Black Friday Splurge-Worthy Beauty Deals:
La Roche-Posay Toleriane Double Repair Face Moisturizer
Rating: 4.6/5 stars with 3,500 five-star reviews.
Fans rave about this creamy, fast-absorbing French moisturizer that keeps skin hydrated without feeling heavy. Grab it on Amazon during the Nov. 27–Dec. 1 sale for 25% off.
Jupiter Anti Dandruff Shampoo & Conditioner
Rating: 4.4/5 stars with 1,561 five-star reviews.
Experts swear by the Jupiter anti-dandruff balancing formula for keeping oily scalps in check with 1% zinc pyrithione. It also nourishes strands with coconut oil, sugar kelp extract, and squalane for shiny, healthy hair.
ELEMIS Pro-Collagen Cleansing Balm Makeup Remover
Rating: 4.5/5 stars with 1,508 five-star reviews.
This pricey gem earns its spot with good reason: the Elemis Pro-Collagen Cleansing Balm removes makeup and hydrates in one luxurious step. E! editors can’t stop raving about how soft and supple it leaves their skin.
Medik8 Retinal Rewind Kit
Rating: 4.8/5 stars with 5,614 five-star reviews.
Powerful yet gentle, Medik8’s Crystal Retinal 6 has become my go-to for smoothing fine lines and brightening skin. Right now, the kit is 30% off and includes a matching eye cream for extra glow.
U Beauty Resurfacing Flash Peel
Rating: 4.55/5 stars with 74 five-star reviews.
This luxury flash peel works fast, revealing brighter, softer, and more even-textured skin after just one use. U Beauty’s formula also helps stimulate collagen for long-term skin benefits.
Murad Revitalixir Recovery Serum
Rating: 4.9/5 stars with 545 five-star reviews.
This recovery serum works overtime: neuropeptides support collagen, caffeine reduces the look of sun damage, and cannabis sativa oil restores skin’s suppleness. It’s no wonder reviewers can’t get enough.
NuFACE Trinity+ Microcurrent Facial Device Kit
Rating: 3.7/5 stars with 41 five-star reviews.
The NuFace Trinity is basically our long-time obsession, and readers can’t get enough either. Its microcurrent technology helps contour, brighten, and smooth the look of deep-set wrinkles.
Merit Retrospect
Rating: 4.5/5 stars with 1,214 five-star reviews.
Merit’s fragrance may be on the pricier side, but it’s worth it. The elegant blend of florals, vanilla, musk, and moss smells fresh and personal, evolving beautifully over the day.
Best Black Friday Splurge-Worthy Kitchen Deals:
Cuisinart Air Fryer Toaster Oven with Grill
Rating: 4.4/5 stars with 1,011 five-star reviews.
From reheating leftovers to hard-boiling eggs, this multifunction toaster oven and air fryer has you covered. Whisper-quiet, easy to clean, and compact, it’s a tiny-apartment dream that can also toast a 12-inch pizza.
Vitamix 5200 Blender
Rating: 4.4/5 stars with 7,968 five-star reviews.
From creamy soups to fresh salsas and silky smoothies, the Vitamix 5200 can handle it all. Reviewers love its durability and versatility, and it’s even better when you snag a steep discount.
KitchenAid Artisan Series 5 Quart Tilt Head Stand Mixer
Rating: 4.7/5 stars with 7,258 five-star reviews.
KitchenAid’s Artisan Series tilt-head mixer is the splurge-worthy upgrade your countertop deserves. Dishwasher-safe bowl, 10 attachments, and the ability to mix up to nine dozen cookies make it a must-have for serious bakers.
Breville BOV900BSS Smart Oven Air Fryer Pro and Convection Oven
Rating: 4.5/5 stars with 2,903 five-star reviews.
With smart convection technology and 13 versatile cooking modes, this toaster oven is a home chef’s dream. Accessories like a pizza pan, muffin tray, and roasting pan make meal prep effortless.
Ninja Artisan Outdoor Pizza Oven
Rating: 4.7/5 stars with 102 five-star reviews.
Want restaurant-quality pizza at home? This five-in-one Ninja oven hits up to 700°F, preheats in 18 minutes, and can handle everything from chewy deep-dish pies to crisp thin crusts.
Breville Barista Express Espresso Machine BES870XL
Rating: 4.4/5 stars with 6,558 five-star reviews.
Your mornings deserve coffee shop-quality espresso, and the Breville Barista Express delivers. With a conical burr grinder and frother wand, you can make lattes, cappuccinos, and Americanos at home.
Best Black Friday Splurge-Worthy Home Deals:
Dyson V8 Plus Cordless Vacuum
Rating: 4.1/5 stars with 588 five-star reviews.
With 40 minutes of runtime and cord-free convenience, the Dyson V8 is perfect for every nook and cranny. Its easy-empty design and pet-hair-friendly motorbar make cleaning fast, simple, and hygienic.
Joybird Sebastian Modular Sofa
Rating: 4.4/5 stars with 8 five-star reviews.
Your space deserves a statement piece, and this cloud-like couch is it—especially with a $1,505 discount. Between the solid wood frame, cozy cushions, and customizable design, you’ll basically be living on it.
Cozy Earth Waffle Bath Robe
Rating: 4.9/5 stars with 229 five-star reviews.
Wrap yourself—or someone special—in Cozy Earth’s dreamy, dual-textured bathrobe. The absorbent waffle shell and soft terry interior make it luxurious, practical, and impossible not to love.
Away The Bigger Carry-On Flex
Rating: 4.4/5 stars with 829 five-star reviews.
There’s a reason Away’s Bigger Carry-On became the suitcase you see everywhere. It holds a shocking amount without breaking most carry-on rules. Add in its gliding 360° wheels, adjustable trolley handle, and compression system, and packing suddenly feels ridiculously easy.
Tineco Floor ONE S7 Stretch Ultra Cordless Wet Dry Vacuum Cleaner
Rating: 4.3/5 stars with 246 five-star reviews.
The Tineco wet/dry cordless vacuum glides under furniture with its 180° lay-flat body and keeps going for up to 50 minutes on a single charge. It auto-adjusts to messes, swivels 45°, and cleans edges with ease—so your floors look spotless without extra effort.
Bose QuietComfort Headphones
Rating: 4.5/5 stars with 3,369 five-star reviews.
For anyone who’s easily distracted or craving a little sensory peace, these Bose noise-cancelling headphones turn the world way down so you can focus on your music, work, or travels. You can fine-tune the sound to your vibe, enjoy up to 24 hours of playtime, and let the True Quiet mode personalize your noise cancellation for a dreamy, immersive listening experience.
NordicTrack T Series
Rating: 4.3/5 stars with 5,533 five-star reviews.
This NordicTrack treadmill supports walking, jogging, and running with speeds up to 10 mph and a 10% incline designed to challenge extra muscles. With Bluetooth speakers, cup holders, a device shelf, and a rare sale happening now, it makes working out at home feel way more doable.
Looking to score major beauty deals? We found advent calendar deals on Amazon.
What Is Black Friday?
Black Friday is the huge annual shopping event that takes place the day after Thanksgiving in the United States, and it’s considered the official kickoff to the holiday shopping season. The term dates back to the 1960s, referring to the point when retailers move from operating “in the red” to “in the black” thanks to massive sales. Today, Black Friday is known for its deep discounts, limited-time offers, and doorbuster deals—especially on Amazon, where Black Friday 2025 is expected to feature some of the biggest markdowns of the entire year on beauty, tech, fashion, and home.
When Do Black Friday Deals Start and End?
Black Friday 2025 officially falls on November 28, but Amazon traditionally launches its early Black Friday deals well before the holiday—sometimes weeks ahead. Many of the best Amazon Black Friday beauty and shopping deals will roll out in waves, beginning in early November, intensifying over Thanksgiving week, and continuing through Cyber Monday. Inventory sells out fast, so shopping early is the best way to secure top discounts before they disappear.
What Brands Have the Best Sales on Black Friday?
Amazon Black Friday 2025 is expected to feature major discounts across top beauty, fashion, and lifestyle brands. Some of the biggest markdowns typically come from brands like Dyson, Olaplex, Charlotte Tilbury, Lululemon, Kate Spade, Peter Thomas Roth, Anastasia Beverly Hills, Coach, Michael Kors, and more. Whether you’re hunting for luxury skincare, trending makeup, premium haircare, or high-quality fashion and accessories, these brands consistently deliver some of the most impressive Amazon Black Friday deals of the year.