Shop Sales
11 Beauty Gift Sets Worth Grabbing This Prime Day, Starting at $10: Sol de Janeiro, Laneige, Ouai & More
Get your holiday shopping done early (or treat yourself) with these beauty sets that are major bang for your buck.
October 7, 2025
October Prime Day Luxury Fashion Sales: Rare Deals on Ganni, Dior & More Up to 70% Off
Designer fashion for less? Yes, please! Grab these rare deals on brands fashion girls go nuts for before it’s too late!
October 7, 2025
Kathy Hilton Swears by This Neck Cream That 'Actually Works' and It’s on Sale for October Prime Day
Real Housewives of Beverly Hills star Kathy Hilton just revealed her secret to youthful skin — and the little jar she swears by is on sale right now.
October 7, 2025
Paige DeSorbo, Kyle Richards, Lisa Rinna & More: 21+ Bravoleb-Loved Prime Day Beauty Deals Up to 56% Off
Blink and you'll miss these insane Bravoleb-approved beauty deals, which you can only score at Amazon during Prime Day.
October 7, 2025
Jennifer Aniston-Loved Vital Proteins Collagen Powder $16 for Prime Day + Limited-Edition Pumpkin Spice
You’d better hurry if you want this Vital Proteins Collagen Powder deal—celebs swear by it, and it sells out fast!
October 7, 2025
COSRX Snail Mucin Is Just $12 for Amazon October Prime Day—You’re Almost Out, So Stock Up Now
Snail mucin fans, hurry—this cult-favorite K-beauty serum is over 50% off for October Prime Day 2025!
October 7, 2025
Kyle Richards Says She’ll Use This Laura Geller Palette ‘Forever’ & It’s on Sale During Prime Day
Kyle Richards swears by this glow-boosting Laura Geller palette—and it’s on sale for October Prime Day.
October 7, 2025
13 Prime Day Finds Harry Jowsey Swears Make Him ‘Husband Material’—Including Medicube & Bissell
From a salmon sperm Medicube serum to a robot vacuum that cleans for you, Harry's Prime Day recommendations will upgrade your life (and are heavily discounted).
October 7, 2025
ICYMI: Kylie Jenner Loves These Medicube October Prime Day Deals That Are Over 50% Off
Hurry! These TikTok-viral faves loved by Kylie Jenner, Kyle Richards, and Paige DeSorbo are majorly marked down for Amazon Prime Big Deal Days.
October 7, 2025
10+ Prime Day Deals So Viral on TikTok, Celebs Were Influenced Too: Kylie Jenner, Paige DeSorbo & More
From beauty to home, these viral Prime Day picks are a steal— and loved by celebs like Kyle Richards and Alix Earle.
October 7, 2025
Prime Day Beauty Must: Kenya Moore, Kandi Burruss & Madison LeCroy Love This $6 Tool That Helps Hair Grow
Want longer, healthier hair? Kenya Moore, Kandi Burruss, and Madison LeCroy trust this scalp brush, and you can snag it for less during October Prime Day.
October 7, 2025
Alix Earle Uses This Beauty Secret for Dancing With the Stars & It’s on Sale for October Prime Day
The TikToker shares her favorite color-correcting product from her Dancing With the Stars GRWM video—and we found it on sale.
October 7, 2025
October Prime Day Kicks Off with These Steals—Don’t Blink or You’ll Miss Them
From viral beauty to home essentials, now’s your chance to score October Prime Day’s best day 1 deals that won’t last long.
October 7, 2025
I’m a Shopping Editor, Here’s What I’m Buying From October Prime Day 2025: Tested & Approved
Our E! shopping editors have you covered with products we’ve tested and deals we’re eyeing during Amazon’s Prime Big Deal Days.
October 6, 2025
October Prime Day Beauty Deals: What to Expect Based on Last Year’s Best Skincare & Makeup Sales
If last year’s October Prime Day is any indication, brands including COSRX, Laneige, ColorWow, Clinique, and GrandeLASH might just come through with can’t-miss deals.
October 4, 2025
I Added This Chic Burgundy Bag From Michael Kors to My Cart So Fast and Saved $249 (You Can Too)
Everybody will be asking where you bought this shoulder bag— and you'll be able to tell them you scored it for 65% off.
October 3, 2025
Adidas Sambas Are Marked Down at Amazon — And Prime Day Hasn’t Even Started Yet
Adidas Sambas are on rare sale at Amazon, and fashion people everywhere are already sprinting to checkout.
October 3, 2025
Walmart Has Prime Day-Like Deals on Designer Bags From Coach, Michael Kors, Kate Spade & More
You can save hundreds of dollars on must-have designer bags at Walmart right now with discounts that rival Amazon early Prime Day.
October 2, 2025
The Derm-Approved Wrinkle Cream That Works Like Botox Is Now Less Than $30 Ahead of October Prime Day
Smooth, even, glowy skin without injections? It’s real and it's on sale now.
October 2, 2025
These Early October Prime Day Sweater Deals Are So Good, You’ll Forget About Real Cashmere
Warning: you’ll want more than one of these fall cashmere-like staples.
October 2, 2025
Start Your Holiday Gift Planning Now With These Early-Bird On-Sale Finds, From $5
Make your holiday shopping easy, fun, and affordable with these on-sale must-haves.
October 2, 2025
Black Friday 2025: Dates, Best Deals, and Everything You Need to Know
Get ready to save big — Black Friday 2025 is happening in November, and we’re tracking the biggest fashion, beauty, tech, and home deals before the shopping frenzy begins.
October 2, 2025
Did You Know You Can Get a Telfar Bag on Amazon? And It Might Be on Sale for October Prime Day
The coveted luxury handbag brand has made its way to Amazon, and you might even have a chance to snag one for half off!
October 1, 2025
Quince’s Viral $20+ Cashmere Sweaters, Cardigans, and Bestsellers Are Finally Back for Fall
Cozy sweaters, versatile button-downs, and timeless cardigans are back in stock.
October 1, 2025
Shop Early October Prime Day 2025 Fashion Deals Based on Last Year’s Data
E! readers loved these fashion must-haves during last year's fall Prime event. They might be on sale again! Check out these top products starting at $14.
September 30, 2025