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October Prime Day Kicks Off with These Steals—Don’t Blink or You’ll Miss Them

From viral beauty to home essentials, now’s your chance to score October Prime Day’s best day 1 deals that won’t last long.

October 7, 2025

I’m a Shopping Editor, Here’s What I’m Buying From October Prime Day 2025: Tested & Approved

Our E! shopping editors have you covered with products we’ve tested and deals we’re eyeing during Amazon’s Prime Big Deal Days.

October 6, 2025

October Prime Day Beauty Deals: What to Expect Based on Last Year’s Best Skincare & Makeup Sales

If last year’s October Prime Day is any indication, brands including COSRX, Laneige, ColorWow, Clinique, and GrandeLASH might just come through with can’t-miss deals.

October 4, 2025

I Added This Chic Burgundy Bag From Michael Kors to My Cart So Fast and Saved $249 (You Can Too)

Everybody will be asking where you bought this shoulder bag— and you'll be able to tell them you scored it for 65% off.

October 3, 2025

Adidas Sambas Are Marked Down at Amazon — And Prime Day Hasn’t Even Started Yet

Adidas Sambas are on rare sale at Amazon, and fashion people everywhere are already sprinting to checkout.

October 3, 2025

Walmart Has Prime Day-Like Deals on Designer Bags From Coach, Michael Kors, Kate Spade & More

You can save hundreds of dollars on must-have designer bags at Walmart right now with discounts that rival Amazon early Prime Day.

October 2, 2025

The Derm-Approved Wrinkle Cream That Works Like Botox Is Now Less Than $30 Ahead of October Prime Day

Smooth, even, glowy skin without injections? It’s real and it's on sale now.

October 2, 2025

These Early October Prime Day Sweater Deals Are So Good, You’ll Forget About Real Cashmere

Warning: you’ll want more than one of these fall cashmere-like staples.

October 2, 2025

Start Your Holiday Gift Planning Now With These Early-Bird On-Sale Finds, From $5

Make your holiday shopping easy, fun, and affordable with these on-sale must-haves.

October 2, 2025

Black Friday 2025: Dates, Best Deals, and Everything You Need to Know

Get ready to save big — Black Friday 2025 is happening in November, and we’re tracking the biggest fashion, beauty, tech, and home deals before the shopping frenzy begins.

October 2, 2025

Did You Know You Can Get a Telfar Bag on Amazon? And It Might Be on Sale for October Prime Day

The coveted luxury handbag brand has made its way to Amazon, and you might even have a chance to snag one for half off!

October 1, 2025

Quince’s Viral $20+ Cashmere Sweaters, Cardigans, and Bestsellers Are Finally Back for Fall

Cozy sweaters, versatile button-downs, and timeless cardigans are back in stock.

October 1, 2025

Shop Early October Prime Day 2025 Fashion Deals Based on Last Year’s Data

E! readers loved these fashion must-haves during last year's fall Prime event. They might be on sale again! Check out these top products starting at $14.

September 30, 2025

Abercrombie for $12? Yes, Please! Don’t Miss This Insane Sale-on-Sale

Score major fall fashion deals at Abercrombie & Fitch, with extra discounts on sale styles and 20% off must-have new arrivals including denim, sweaters, and jackets.

September 29, 2025

The Best Early October Prime Day Accessory Deals at Amazon: Jade Bracelets, Evil Eye Jewelry & More

Get your scrunchies! Get your sunglasses! Get your earrings, all for less, even ahead of October Prime Day 2025.

September 29, 2025

This Period Underwear Changed My Life— and It's up to 50% off at Knix Right Now

The future of underwear is here and so are the deals. Shop my favorite period underwear now for less.

September 27, 2025

We Predict These Celebrity-Loved Amazon Kitchen & Home Finds Will Be On Sale for October Prime Day

From Khloé Kardashian-approved kitchen finds to a Kyle Richards-loved pet hair hack, chances are these top-rated products will be deeply discounted on Prime Day.

September 27, 2025

This French Girl–Approved Bioderma Oil Cleanser Is 20% Off Today at Amazon

Get your hands on the cult-favorite French girl skincare oil cleanser at 20% off today and enjoy hydrated, happy skin all fall and winter long.

September 26, 2025

Coach’s Halloween Collection Has Us Screaming: Eerie-sistible Buckets & Spooky Accessories for $39

Get into the spooky spirit with up to 56% off at Coach Outlet, featuring trick-or-treat buckets that are so cute, they’ll give you goosebumps!

September 26, 2025

Boo! Anthropologie’s Surprise Extra 50% off Sale: Halloween Decor, Fall Fashion & $11 Juice Glasses

Shoppers are calling this Anthropologie sale 'the cutest fall sale ever,' and we agree.

September 26, 2025

Paige DeSorbo Loves These 28 Amazon Beauty Products & They’ll Likely Be on Sale for October Prime Day

Get your carts ready now if you want to get deals on Paige DeSorbo-approved makeup and skincare picks ahead of Prime Big Deal Days.

September 26, 2025

Black Lululemon Align Leggings for Just $59, Tennis Club Steals & More Shocking Finds at Lululemon RN

This is the time to stock up on black Align leggings for fall. They go with everything, they're so comfy, and now they're $59!

September 25, 2025

Michael Kors Outlet’s Early October Sale Has up to 82% off Designer Bags (And They’re Under $100)

From slouchy totes to chic crossbody purses and trendy shoulder bags, shop designer finds for up to 82% off at Michael Kors Outlet right now.

September 25, 2025

The Viral Elemis Cleansing Balm Got a Pumpkin Upgrade Just in Time for Fall—Plus, It’s on Sale

With fall officially here, it’s time to pumpkin spice your life (and skincare obvi) for less than $30.

September 25, 2025

Get Early October Prime Day Deals on Jennifer Aniston-Approved Vital Proteins Collagen Powder

Now's the time to strike on a Vital Proteins Collagen Peptides Powder.

September 25, 2025