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Mormon Wives Influencers Reveal Their Shockingly Huge TikTok Paychecks

The Secret Lives of Mormon Wives' Whitney Leavitt and Mayci Neeley shared the jaw-dropping amount of money their group of #MomTok influencers can make from brand deals and partnerships.

By Brett M Malec Aug 25, 2024 1:00 PMTags
Watch: Taylor Frankie Paul & More #MomTok Stars: Meet 'The Secret Lives of Mormon Wives' Cast!

It pays to be a Mormon #MomTok star—literally.

Whitney Leavitt and Mayci Neeley, two of the stars of Hulu's new reality series The Secret Lives of Mormon Wives, are revealing the insanely huge paychecks they and their fellow TikTok influencers rake in from social media partnerships and brand deals.

"It's hard because each year is different," Whitney noted in an exclusive interview with E! News. "You could get a really big brand deal like, 'Hey, we want to have like a six-month contract with you,' and then next year you don't get it at all. It varies drastically."

While Whitney noted one of her bigger deals was for $20,000 to promote a sex toy on her social media, that's hardly the most either of the reality stars have made for one partnership.

As Mayci revealed, "We both have gotten one—we can't say what it was—but we've gotten a deal that was $75,000 one year."

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Influencers Reveal How Much Money They Make

Plus, the paychecks vary for different members in their content-creating group based on their personal brands, according to Whitney.

"It will vary for people depending on what your specialty is, like fitness and health or beauty," the 31-year-old noted. "Toys or mommy products for your children."

Mayci echoed, "Each industry varies. Some pay more than the others."

Disney/Pamela Littky/Hulu

And even though the #MomTok community was rocked by a swinging sex scandal two years ago after member Taylor Frankie Paul exposed some of the group's extramarital affairs, the controversy didn't have any negative impacts on the influencers' income.

"Oh no!" Whitney told E!. "If anything it just gave us more publicity to be honest with you."

However, Mayci had a different take on the negative publicity.

"It's kind of a mix though," the 29-year-old chimed in. "I threw an event for my business launch that I did on the show and I had a couple of vendors that almost pulled out because they're like, 'Wait, are you in that swinging stuff?' So, I think reputation-wise would took a little bit of a hit, but income-wise I don't think it really affected us too much."

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Where Mormon Wives #MomTok Influencer Community Stands 2 Years After Sex Scandal

Especially because Whitney and Mayci have both denied participating in Mormon swinging groups.

As Whitney noted, "I think if we were involved specifically, Mayci and I, it would have been different. We weren't, so we just took the clout from it."

The Secret Lives of Mormon Wives premieres Sept. 6 on Hulu. And keep reading to meet the entire cast.

Mayci Neeley

TikTok: 2.5 Million Followers

Instagram: 1.1 Million Followers

Mayci Neeley is married to Jacob Neeley with a blended family of three kids.

Taylor Frankie Paul

TikTok: 5.7 Million Followers

Instagram: 1.6 Million Followers

Taylor Frakie Paul shares two kids with her ex-husband and welcomed her third child with ex-boyfriend Dakota Mortensen.

Whitney Leavitt

TikTok: 3 Million Followers

Instagram: 982K Followers

Whitney Leavitt has three kids with her husband Conner Leavitt.

Layla Taylor

TikTok: 714K Followers

Instagram: 614K Followers

Layla Taylor is mom to two kids, who she shares with her ex-husband.

Demi Engemann

TikTok: 1.2 Million Followers

Instagram: 691K Followers

Demi Engemann and husband Bret Engemann have a blended family with three kids.

Jessi Ngatikaura

TikTok: 1.3 Million Followers

Instagram: 1 Million Followers

Jessi Ngatikaura shares a daughter, son and stepdaughter with her husband Jordan Ngatikaura.

Jen Affleck

TikTok: 2.4 Million Followers

Instagram: 1.3 Million Followers

Jen Affleck and husband Zac Affleck have three kids together.

Mikayla Matthews

TikTok: 3.3 Million Followers

Instagram: 1.1 Million Followers

Mikayla Matthews and husband Jace Terry are parents to four kids.

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