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Amazon Prime Day is the ideal time to upgrade your makeup stash, with unbeatable deals on brands like L'Oreal, Laneige, Laura Geller, Sacheu and more.
Between our favorites, our readers' favorites and celeb favorites, we've rounded up the top makeup deals at Amazon Prime Day 2025. Today is your last day to shop, so be sure to strike on these steals while you still can.
Shop the Sacheu Liner Stay-Ns, Kyle Richards' favorite L'Oreal Paris Voluminous Noir Balm Volumizing Mascara and so much more ahead.
Exclusive Prime Day Makeup Deals
Sacheu Cheek STAY-N Liquid Blush
Add this TikTok-viral liquid blush to your rotation.
It effortlessly glides on and blends for a flawless, healthy flush of color, with a natural, dewy finish. Choose from several colors.
Laura Geller Best of the Best Baked Palette
If you love the Laneige Lip Sleeping Mask, try the Laneige Lip Glowy Balm, which is cleaner to apply on the go.
Sacheu Lip Liner Stay-N
This editor-loved lip liner stain is under $10 for Amazon Prime Day!
Not only will it define your lips and last all day, but it will also make your lip combo look even better. Just trust us. Choose from several shades.
L'Oreal Paris Voluminous Noir Balm Volumizing Mascara
This affordable mascara is our top seller.
"I’ve worn this mascara for years, years and years," Kyle Richards said. "It’s amazing. I’ve never found an expensive one that’s great. I would be happy to spend the money, but I’ve just never found one. This has been my go-to for years."
EltaMD UV Daily SPF 40 Tinted Face Sunscreen Moisturizer
EltaMD's bestselling UV Daily SPF 40 tinted face sunscreen moisturizer is a whopping 20% off for Prime Day.
This non-greasy daily face sunscreen is designed to rub in easily, leave no white cast, and can be worn alone or under makeup. Choose from untinted, two tinted shades, and an untinted shade for deeper skin tones.
Laneige Lip Glowy Balm
If you love the Laneige Lip Sleeping Mask, try the Laneige Lip Glowy Balm, which is cleaner to apply on the go.
Maybelline Lifter Gloss
Gia Giudice shared, "I use the Maybelline Lifter Gloss in the shade Ice.”
It feels like a high-end gloss even though it's on sale for less than $10.
Real Perfection Makeup Brush Set
Not only is this brush set adorably pink, but it also comes with every tool you need for applying, blending, and shading products. At less than $7, it's a major steal.
Maybelline Instant Age Rewind Multi-Use Concealer
With over 148.6K five-star ratings, shoppers love the coverage, functionality and ease of application of this affordable drugstore concealer.
“Everyone uses this. This concealer is amazing. It’s so affordable and it gets the job done," Gia Giudice said.
Revlon Super Lustrous Lipstick
“This is beautiful in Bare It All. I like that. It’s a little bit of a sheen instead of a matte," Madison LeCroy said.
Beakey Makeup Sponge 5 Piece Set
"I have to have these because I don't want to go back and forth using the same beauty blenders and rinsing them out. I buy a pack like this and it comes with five. I use each for different things so I don't cross-contaminate blush with foundation," Kenya Moore explained.
IT Cosmetics Superhero Mascara
This 40% off mascara is made with collagen, biotin, proteins and peptides.
According to the brand, your lashes will be longer, stronger, fuller and lifted.
RMS Beauty Go Nude Lip Pencil
"I literally am so devoted. It's my favorite lip liner. I seriously have one in every purse I have. I truly cannot recommend the lipliner enough to you," Tinx shared in an E! interview.
Not feeling this shade? All RMS Beauty lip pencil colors are 25% off right now while supplies last.
IT Cosmetics Bye Bye Under Eye Concealer
This waterproof concealer delivers long-lasting, full coverage for up to 24 hours.
It's designed to improve the look of wrinkles without creasing or cracking for your smoothest, brightest under-eye. Choose from several shades for a flawless match.
Sacheu Liquid Contour STAY-N
This under-$15 contour/bronzer pen is no joke.
It blends like a dream, and it lasts all day. Plus, there are a ton of shades to choose from depending on your needs.
How much is an Amazon Prime membership?
Amazon Prime costs $14.99 per month (or $139 per year). New members can start with a 30-day free trial! Join now and start shopping Prime Day deals ASAP. Membership includes free two-day shipping, exclusive access to Prime Day deals, streaming content, and more.
Are Amazon Prime Day deals better than Black Friday?
In many cases, Prime Day deals are just as good if not better than those you’ll find on Black Friday. During Prime Day, you can shop up to 70% off on tech, beauty, fashion and more all in one place.
Where can I find the best 2025 Amazon Prime Day deals?
Stay ahead of jaw-dropping sales by regularly checking E! Insider Shop. We've made it easy to shop all the best deals right away by compiling editor-approved Prime Day picks into one convenient place.
When does Prime Day 2025 end?
Amazon Prime Day 2025 runs from July 8 to July 11. However, some deals will still be available after that date. Tune in to the E! Insider Shop to find amazing deals even after the sale ends.
Also shop Kandi Burruss-approved deals you can score during Amazon Prime Day, including her viral Louboutin dupes.
How We Choose
The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.