Drugstore Beauty
The Best Amazon Prime Day Deals on Viral Beauty Products You’ve Seen All over TikTok, Starting at $5
These TikTok beauty products are actually worth the hype & finally on sale. Get up to 70% off viral products, all loved by celeb fans like Alix Earle, Kylie Jenner, and Khloe Kardashian.
July 8, 2025
Up to 70% Off TikTok-Viral Beauty Products from Medicube, Maybelline, & More Ahead of Prime Day
Get up to 70% off trending beauty products, all loved by celeb fans like Alix Earle, Kylie Jenner, and Khloe Kardashian.
July 3, 2025
The 37 Most Popular Amazon Finds E! Readers Shopped This Month: Jennifer Aniston’s Beauty Picks & More
We did the work for you and found the most popular Amazon products among E! readers this month. From trending beauty to home finds, even celebs are snatching up these picks!
June 30, 2025
I Tried Beauty of Joseon’s New Tinted Sunscreen—And I’m Never Going Back
If skin tints and K-beauty had a baby, this would be it. Dewy, breathable, and SPF 40.
June 6, 2025
Celeb-Approved Products That Went Viral This Month: Kylie Jenner, Madison LeCroy, Paige DeSorbo & More
These celebrity-recommended products from Medicube, Vital Proteins and more brands are so easy to add to your Amazon cart.
May 30, 2025
The 33 Most Popular Amazon Finds This Month: Celeb-Loved Skincare, Face Lift in a Jar & More Viral Finds
We did the work for you and found the most popular Amazon products among E! readers this month. From trending beauty to home finds, even celebs are snatching up these picks!
May 29, 2025
Janelle Monáe, Walton Goggins & More Used This Drugstore Skincare Secret for the Met Gala
Celebs stunned on last night’s red carpet at the 2025 Met Gala in tailored suits and (most importantly) glowy skin. We found the affordable skincare secret they used.
May 6, 2025
This Under-$20 Drugstore Moisturizer Has My Friends Thinking I’m Secretly Seeing a Facialist
If your skin screams at anything new, this CeraVe gem is about to be your ride-or-die.
April 14, 2025
These Gen Z-Approved Beauty Deals From Amazon’s Big Spring Sale Hit Different & Start at $7
Snatch unbeatable deals on must-have TikTok beauty favorites even Gen Z would approve of from Laneige, Urban Decay, and Paula’s Choice up to 60% off.
March 29, 2025
Amazon’s Big Spring Sale Is Serving Up the Best Eye Cream Deals—& They Start at Just $10
From a cult-fave K-beauty pick to a retinol-packed must-have, these budget-friendly eye creams are seriously worth the hype—especially on sale.
March 26, 2025
The Best Amazon Big Spring Sale Deals on Viral Beauty Products You’ve Seen All Over TikTok—Starting at $7
Score unbeatable deals on must-have TikTok beauty favorites from Laneige, Urban Decay, and Paula’s Choice up to 60% off during Amazon's Big Spring Sale.
March 25, 2025
This Drugstore Leave-In Conditioner Works Better on My Curls Than Any Expensive Hair Product I've Tried
For years, I've been on a quest to find the perfect curl cream for my hair. Little did I know, I'd find it right at my local drugstore.
February 26, 2025
These Under $25 Eye Creams Actually Work & Are No Match for My Chronic Dark Circles and Fine Lines
From a viral K-beauty gem to a fine-line retinol warrior, we did the work for you and found the very best affordable eye creams that are worth adding to cart.
February 10, 2025
My Dry, Flaky Skin Met Its Match: The Best Drugstore Foundations That Actually Work & Cover Your Bases
Ditch the cakey look with these affordable foundations that moisturize and smooth for a flawless finish—starting at $5.
January 24, 2025
Ulta’s Holiday Sale Has up to 50% off NARS, Estée Lauder & More Starting at $2, Plus $100 off Dyson
Now’s your chance to stock up on beauty stocking fillers and more gifts for her during Ulta’s Big Beauty Holiday Sale—Products start at $2!
December 12, 2024
The Stanley x e.l.f. Collab Has Officially Dropped at Target—Here’s What to Snag ASAP for the Holidays
The collection consists of quenchers, lip oil holders & more beauty-inspired finds that even Gen-Z would want on their wish list.
October 27, 2024
These Amazon Prime Day Deals on Beauty Products You’ve Seen All Over TikTok Are Going Fast & Start at $5
Score unbeatable deals on must-have TikTok beauty favorites from Laneige, Color Wow, and Hourglass up to 60% off during Amazon's Prime Big Deal Days.
October 10, 2024
What’s My Secret to a Juicy, Moist Pout? This $13 Lip Gloss That Has Reviewers (and Me) Obsessed
Give your lips the love they deserve with this affordable lip gloss that have over 8,000+ shoppers comparing it to pricier alternatives.
September 25, 2024
Does Micellar Water Work As Dry Shampoo? I Tried the TikTok Hack and These Are My Results
Spoiler Alert: It's the dry shampoo alternative I've been waiting for my entire life that doesn't leave a chalky residue.
August 16, 2024