There's never been a better time to upgrade your bedding. The holiday season upon us—a time when sleeping in and luxuriating under the covers isn't just allowed, it's encouraged—and Black Friday is delivering major deals on everything you need for a top-notch bed rot.
And while, naturally, Amazon has cued up unreal discounts (more below), they're not the only retailer to roll out the red carpet markdowns.
You can score up to 75% off at Brooklinen bedding right now, Casper is slashing prices on nearly all of its mattresses, and the cult-favorite Purple Harmony Pillows? They're at the lowest price we've seen this year.
Whether you're planning a small refresh or full-blown bedroom makeover, keep scrolling to shop Black Friday bedding deals on sheets, mattress toppers, comforters, you name it.
Top Black Friday Bedding Deals You Can’t Miss: Purple, Casper, Brooklinen & More
Bedsure Comforter Set
Who says great bedding has to be expensive?? This gorgeous Bedsure Comforter Set is $32 and has over 5,000 rave reviews. Customers guarantee: "It's super soft and lightweight but definitely keeps you warm on cold nights." Sold.
Brooklinen Classic Percale Hardcore Sheet Bundle
Level up your sheet game with this shopper-loved Brooklinen set. The classic percale cotton is "crisp" and "cool feeling"—a.k.a perfect for hot sleepers—and creates "a comfortable and restorative sleeping environment," according to reviewers.
Casper Dream Max Hybrid Mattress
If you've been toying with the idea of getting a new mattress, you might as well splurge on Black Friday and save a little cash on the big ticket purchase. Casper's Dream Max Hybrid Mattress is the brand's most supportive mattress ever with pressure-relieving foam, precise ergonomic zoning, and responsive coils.
Parachute Percale Duvet Cover
You'll score 25% off Parachute's entire site during Black Friday—including the luxe Percale Duvet Cover that shoppers say "lives up to the hype" and "worth every penny."
Purple Harmony Pillow
As someone who owns the Purple Harmony Pillow, trust me when I say it will change your sleep—and life. The on-sale design offers unmatched cooling comfort so it feels like the cold side of the pillow 24/7, and a weightless yet supportive feel.
Downcool 3-Inch Memory Foam Mattress Topper
Lala Kent swears by her Amazon Bamboo Mattress Topper that makes her bed feel like a "sanctuary," and this top-rated version is 40% off right now. Take this as a sign to invest in your own.
Signature Design by Ashley Chime Hybrid Queen 12-Inch Mattress
You're not going to find a much better deal than this 12-inch gel memory foam mattress thousands of reviewers called "soft yet supportive" and "comfier than [a] $2,000" version. At $250, it's basically the same price as a good duvet or comforter set.
Boll & Branch Signature Comforter Set
Boll & Branch's Signature Comforter Set is made from a buttery-soft fabric that's so cozy to curl up under. Plus, it's an all-season weight that's perfect for year-round use.
Brooklinen Down Alternative Pillow
This Down Alternative Pillow is soft, supportive, and fluffy with a recycled poly microgel fill that feels like down—but won't cause you to sneeze all night.
Brooklinen’s Black Friday Sale is live: Snag 25% off sitewide + all the cozy deals of your dreams
What Is Black Friday?
Black Friday is the huge annual shopping event that takes place the day after Thanksgiving in the United States, and it’s considered the official kickoff to the holiday shopping season. The term dates back to the 1960s, referring to the point when retailers move from operating “in the red” to “in the black” thanks to massive sales. Today, Black Friday is known for its deep discounts, limited-time offers, and doorbuster deals—especially on Amazon, where Black Friday 2025 is expected to feature some of the biggest markdowns of the entire year on beauty, tech, fashion, and home.
Are Online Black Friday Deals Better Than In-Store Deals?
Yes—online Black Friday deals are often better than what you’ll find in stores. Amazon regularly offers exclusive online-only discounts, Lightning Deals, and early access promotions you won’t get anywhere else. Shopping online also means avoiding crowds, checking out faster, and comparing prices instantly. Instead of battling in-store chaos, you can score the best Black Friday savings from home with just a few clicks.
How Can I Best Prepare for Black Friday Sales?
To maximize savings on Amazon Black Friday 2025 deals, start by making a list of must-have items and tracking current prices so you’ll know when a true deal drops. Create or update your Amazon account for faster checkout, enable 1-Click ordering if you use it, and add your favorite products to your Wish List or cart so you can monitor price changes. For the biggest advantage, sign up for deal alerts, subscribe to our E! Insider Shop newsletter, and follow our Instagram updates for real-time Amazon Lightning Deals and early Black Friday price drops.
When Do Black Friday Deals Start and End?
Black Friday 2025 officially falls on November 28, but Amazon traditionally launches its early Black Friday deals well before the holiday—sometimes weeks ahead. Many of the best Amazon Black Friday beauty and shopping deals will roll out in waves, beginning in early November, intensifying over Thanksgiving week, and continuing through Cyber Monday. Inventory sells out fast, so shopping early is the best way to secure top discounts before they disappear.
What Brands Have the Best Sales on Black Friday?
Amazon Black Friday 2025 is expected to feature major discounts across top beauty, fashion, and lifestyle brands. Some of the biggest markdowns typically come from brands like Dyson, Olaplex, Charlotte Tilbury, Lululemon, Kate Spade, Peter Thomas Roth, Anastasia Beverly Hills, Coach, Michael Kors, and more. Whether you’re hunting for luxury skincare, trending makeup, premium haircare, or high-quality fashion and accessories, these brands consistently deliver some of the most impressive Amazon Black Friday deals of the year.