Redken's All Soft Shampoo & Conditioner Are 30% Off RN: Why You Need It ASAP

Now's your chance to snag Redken's popular All Soft shampoo and conditioner for 30% off and get the best hair of your life.

By jacqueline weiss Jan 02, 2026 10:00 PMTags
Redken Sale Main 2.jpgE! Illustration/Redken via Amazon

Take this Redken sale as a sign to say goodbye to dry, brittle hair for good.

We just found an amazing deal on jumbo bottles of Redken's All Soft Shampoo and Conditioner, marking them down 30% off. That brings these popular products down to just $37.99 each from $54.

If you aren't already familiar with the brand's All Soft range, allow us to introduce you. These products are enriched with argan oil, which majorly moisturizes and nourishes hair without leaving you feeling weighed down. Plus, it increases suppleness, shine and manageability for hair that looks as good as it feels. Yes, really!

Both products are backed with thousands of five-star reviews from shoppers on Amazon, who shout them out as being the secret to "smoother" hair, with a "great" scent, and causing a "big difference," among other compliments.

E! commerce writer Camila Quimper loves the shampoo, too. "My once frazzled strands are now smoother, more manageable, and finally healthy," she shared, adding that it has been a "game-changer" in her routine.

What are you waiting for? Shop this insane Redken deal now while you still can!

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Redken All Soft Shampoo

Start your wash day with Redken's moisturizing shampoo that gently cleanses, and adds plenty of softness and shine.

Redken All Soft Conditioner

Step two, go in with the coordinating conditioner! It detangles, deeply moisturizes and hydrates hair.

Why Amazon Shoppers Love Redken All Soft Shampoo & Conditioner

"The weight is perfect, rich enough to condition thoroughly but not so heavy that it weighs hair down. My hair feels stronger, smoother, and more manageable after each wash, which speaks to the durability of the results over time," one shopper wrote about the conditioner.

Another customer raved about the shampoo, "After using this product for a couple months now, I have noticed that my hair has gotten healthier. I notice visible growth and softness of my hair! The only product I swapped out was my old shampoo to this new one so I am sure this product is to credit! The scent is great and I will be continue to purchase this shampoo in the larger size!"

"I love this conditioner. It really makes my hair soft and easy to comb and brush. Many conditioners don’t agree with my hair, but this one gives me great results every time," a fan of the conditioner wrote.

A reviewer shared about the shampoo, "I’ve been using the Redken All Soft Shampoo for a few weeks, and I can honestly say it’s made a big difference in how my hair feels. My hair tends to be dry and brittle, but this shampoo leaves it soft, smooth, and easy to manage. It lathers nicely without feeling heavy, and the scent is pleasant but not overpowering. I also appreciate that it’s safe for my color treated hair and doesn’t strip the color. Overall, I’m really happy with this purchase and will definitely keep it in my routine."

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How We Choose

The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.