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Halloween-ify Your Life: Cute Halloween Home Decor, Chic Jewelry & More
It's time to get spooky with these Halloween must-haves for your home and your style.
October 6, 2025
The Unexpected Powder Blue Trend of Fall 2025: Must-Have Accessories & Tops
Your fall wardrobe could use some color. Add these powder blue purses, tops, and more to your cart now.
September 29, 2025
Start Fall Off on the Right Foot With These 10 Ultra-Stylish Boots: Leather, Suede, Western Vibes + More
From Western-inspired booties to towering platform knee-highs, these boots are the secret to upgrading all of your fall looks.
September 25, 2025
Bring Fashion Week Home With These Haute Looks
You'll be runway-ready with these Fashion Week-inspired finds.
September 12, 2025
Ready for the Love Island USA Season 7 Reunion? Shop E!'s Favorite Merch
The Love Island USA reunion is here, and we've got the hottest merch to channel villa vibes all summer.
August 25, 2025
I Tested & Ranked Tons of Self-Tanners— These Are the Ones That Are Actually Worth Your Money
These self-tanners from Dolce Glow, Sunnee BAEskin, and Saint + Solita are the secret to a bronzy glow — no sun needed.
August 21, 2025
Calling All Curly Hair Girls! This Is Your Guide to the Best Frizz-Fighting & Curl-Defining Products
Is your hair in need of some TLC? Add these stand-out products to your curly hair routine and thank us later.
August 13, 2025
It’s National Girlfriends Day: These Luxe Gifts Will Make Her Feel Like the Only Girl in the World
Because the woman in your life deserves the best.
August 1, 2025
It’s International Day of Friendship: Give These Cute Gifts to Your Bestie (You Know She’s Worth It!)
These friendship bracelets, sheet masks, and more will earn you the No. 1 BFF spot.
July 30, 2025
In Honor of International Self-Care Day, Indulge in These Relaxing Home & Beauty Picks
Celebrate International Self-Care Day by treating yourself to beauty, home, and fashion picks so good, even your stress will call it quits!
July 24, 2025
Get Hot To Head Back to Campus: Beauty and Skincare Upgrades That Will Get You Noticed
Your back-to-school beauty list starts here with these must-haves from Nécessaire, Sacheu Beauty, The Outset, and more.
July 22, 2025
Sacheu Beauty Makes One of the Most Viral Lip Liners, and Now the Founder Has Plans for Your Whole Face
A full face of Sacheu Beauty? It’s coming sooner than you think. We spoke with brand founder Sarah Cheung about her most viral products and the future of the beauty label.
July 18, 2025
Spare Yourself the Sunburn: These Dermatologist-Approved Tips & Products Will Save Your Skin This Summer
Practice sun safety with these dermatologist-approved tips to protect your face and body from the sun.
July 17, 2025
We Tested and Ranked the Most Popular Self-Tanners and There’s a Clear Winner
These popular sunless tanning options from Dolce Glow, Sunnee Bae Skin, Saint + Sòlita and more didn't disappoint, but the beginner-friendly winner is clear (and Miley Cyrus-approved).
July 17, 2025
The $9 Hand Cream Our Staff Swears By (It’s Better Than the Luxe Ones!)
Our shopping editors swear by it, and it’s less than $10. Your hands (and wallet) will thank you.
July 17, 2025
Glowy Summer Skin Starts With Hydrating Skincare From The Outset, YSE Beauty & More
These must-have moisturizers, serums, and sunscreens are the secret to taking your skin from dull and lifeless to dewy and glowing.
July 16, 2025
Scarlett Johansson's Glowy Skin on the Jurassic World Rebirth Set – You Can Get It for Less!
The secret to radiant skin while outrunning dinosaurs? This exclusive skincare set from The Outset.
July 16, 2025
Summer Wedding? Sweat-Proof Your Makeup Routine With Affordable Beauty Picks, Starting at $7
Avoid a makeup meltdown with these budget-friendly beauty products from Sacheu, Moira Cosmetics, and more that won't break the bank.
July 15, 2025
Summer Lip Combos Starting at $4: Shop Lipsticks, Liners & More from Scarlett Johansson and Lisa Rinna
From high-shine plumping glosses to long-wear matte lipsticks, the only thing better than these lip combos are the affordable price tags.
June 28, 2025
Did You Really Get That Sunscreen Off? How to Cleanse Your Skin Like a Pro (From Head to Toe)
From cleansing balms to foaming face washes, these must-have cleansers actually remove every last bit of SPF.
June 28, 2025
Sexy Summer Dresses That Will Make His Jaw Drop
Ready to bring the heat? Shop the sizzling summer dresses turning up temperatures all season long.
June 27, 2025
What to Wear on the Fourth of July: Our Favorite Red, White & Blue Swimsuits, Sunnies, & More
Turn heads at the BBQ with stylish red, white, and blue fashion and beauty picks perfect for the Fourth of July.
June 23, 2025
Turn Up the Volume: Summer’s Best Products for Big, Bouncy Hair
From a texturizing spray to hot brushes, these volume-boosting hair care picks will help your hair reach new heights.
June 22, 2025
How to Become Unrecognizable This Summer: Your Ultimate Glow-Up Plan
Get ready to level up your look with easy, affordable beauty upgrades that will leave you glowing all summer long.
June 22, 2025
Patriotic but Make It Pretty: July 4th Decor You’ll Actually Want in Your Home
Our shopping experts have made it super easy by rounding up the best red, white, and blue decor that’ll look amazing both indoors and out.
June 21, 2025