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20+ Gifts Your Reality TV-Obsessed Friends Will Love Receiving: Real Housewives, The Traitors, & More
No matter what fandom your friend is a part of, you'll find them the perfect gift here.
10 days ago
14 Hostess Gifts That Say ‘Thank You for Throwing an Amazing Party’
Because you should never show up empty handed to any gathering.
11 days ago
10 Home Decor Finds That Will Make Your Space Feel Cozy for Under $100
Transform any room into a warm and inviting retreat with these affordable cozy home decor ideas—all under $100.
13 days ago
Big Bags Are Everywhere Right Now, Why It’s Worth Ditching Your Mini Bag To Shop the Trend
Big bags are taking over this winter, with chic oversized styles under $200 that fit everything you need.
October 24, 2025
10 Easy Gift Ideas for When You Don’t Know What To Buy Someone This Year: Shop Beauty, Home & More
From your sister to your mother-in-law, these gifts will impress even the hardest person to shop for.
October 21, 2025
The Sparkliest Jewelry To Wear This Holiday Season, Starting at Just $13
From layered necklaces to sparkly hoop earrings, your holiday jewelry collection isn't complete without these dazzling pieces.
October 18, 2025
15+ Hosting Essentials You Need To Throw the Best Thanksgiving Dinner Ever
Spoiler alert: The award for best hostess goes to... you!
October 16, 2025
Cozy up in These Chic Fall Jackets and Coats: Peacoats, Puffers, Trench Coats and More
Your fall wardrobe isn't complete without one of these chic coats or jackets.
October 15, 2025
Halloween-ify Your Life: Cute Halloween Home Decor, Chic Jewelry & More
It's time to get spooky with these Halloween must-haves for your home and your style.
October 6, 2025
The Unexpected Powder Blue Trend of Fall 2025: Must-Have Accessories & Tops
Your fall wardrobe could use some color. Add these powder blue purses, tops, and more to your cart now.
September 29, 2025
Start Fall Off on the Right Foot With These 10 Ultra-Stylish Boots: Leather, Suede, Western Vibes + More
From Western-inspired booties to towering platform knee-highs, these boots are the secret to upgrading all of your fall looks.
September 25, 2025
Bring Fashion Week Home With These Haute Looks
You'll be runway-ready with these Fashion Week-inspired finds.
September 12, 2025
Ready for the Love Island USA Season 7 Reunion? Shop E!'s Favorite Merch
The Love Island USA reunion is here, and we've got the hottest merch to channel villa vibes all summer.
August 25, 2025
I Tested & Ranked Tons of Self-Tanners— These Are the Ones That Are Actually Worth Your Money
These self-tanners from Dolce Glow, Sunnee BAEskin, and Saint + Solita are the secret to a bronzy glow — no sun needed.
August 21, 2025
Calling All Curly Hair Girls! This Is Your Guide to the Best Frizz-Fighting & Curl-Defining Products
Is your hair in need of some TLC? Add these stand-out products to your curly hair routine and thank us later.
August 13, 2025
It’s National Girlfriends Day: These Luxe Gifts Will Make Her Feel Like the Only Girl in the World
Because the woman in your life deserves the best.
August 1, 2025
It’s International Day of Friendship: Give These Cute Gifts to Your Bestie (You Know She’s Worth It!)
These friendship bracelets, sheet masks, and more will earn you the No. 1 BFF spot.
July 30, 2025
In Honor of International Self-Care Day, Indulge in These Relaxing Home & Beauty Picks
Celebrate International Self-Care Day by treating yourself to beauty, home, and fashion picks so good, even your stress will call it quits!
July 24, 2025
Get Hot To Head Back to Campus: Beauty and Skincare Upgrades That Will Get You Noticed
Your back-to-school beauty list starts here with these must-haves from Nécessaire, Sacheu Beauty, The Outset, and more.
July 22, 2025
Sacheu Beauty Makes One of the Most Viral Lip Liners, and Now the Founder Has Plans for Your Whole Face
A full face of Sacheu Beauty? It’s coming sooner than you think. We spoke with brand founder Sarah Cheung about her most viral products and the future of the beauty label.
July 18, 2025
Spare Yourself the Sunburn: These Dermatologist-Approved Tips & Products Will Save Your Skin This Summer
Practice sun safety with these dermatologist-approved tips to protect your face and body from the sun.
July 17, 2025
We Tested and Ranked the Most Popular Self-Tanners and There’s a Clear Winner
These popular sunless tanning options from Dolce Glow, Sunnee Bae Skin, Saint + Sòlita and more didn't disappoint, but the beginner-friendly winner is clear (and Miley Cyrus-approved).
July 17, 2025
The $9 Hand Cream Our Staff Swears By (It’s Better Than the Luxe Ones!)
Our shopping editors swear by it, and it’s less than $10. Your hands (and wallet) will thank you.
July 17, 2025