E! Insider Shop

Explore the best Black-owned beauty brands redefining skincare, haircare, and makeup—featuring Fenty Beauty, Cécred, Pattern, Topicals, and more E! Shopping Editor-approved essentials.

May 5, 2025

We can't get enough of these styles from Simone I. Smith, Alana Eve, D'IYANU, and more.

May 5, 2025

The androgynous, oversized looks you've been seeing everywhere? Here’s how to wear them IRL.

May 5, 2025

Score beauty gift sets worth up to $110 for just $20—perfect for Mother’s Day. Save up to 82% on Rare Beauty, Tatcha, OUAI, Laura Geller, Color Wow & more luxe brands she’ll actually use and love.

May 5, 2025

No invite, no problem—this year’s Met Gala theme has us turning sidewalks into runways, all thanks to tailored looks (on sale!)

May 5, 2025

Kim Kardashian’s SKIMS Ultimate Push-Up Bra, loved for its natural-looking lift and comfort, is back in stock — now in fresh summer shades. Plus, explore new loungewear, dresses, and more.

May 4, 2025

May the 4th be with you! Celebrate the sci-fi series and shop our favorite Star Wars picks for your home right here. 

May 4, 2025

Whether you're celebrating May the 4th, Life Day, or just another Sunday, these lightsaber chopsticks, Millennium Falcon-shaped wafflemaker, and more will delight every Star Wars fan.

May 4, 2025

Skechers Slip-Ins Ultra Flex sandals deliver all-day comfort with a hands-free design and cushioned footbed, now just $59 for today only. Don't miss this limited-time deal on perfect summer sandals.

May 3, 2025

Celebrate May the 4th with new Star Wars gear from Disney Store, including a Darth Vader RSVLTS shirt, denim jacket, and collectibles worthy of any fan’s galaxy.

May 3, 2025

Nordstrom's up to 50% off sale includes so many of our favorite brands.

May 3, 2025

Just use promo code SWEET at checkout to save up to 60% off on swim, dresses, and more sitewide. While you're at it, you'll get BOGO swim separates.

May 3, 2025

Cute outfits, comfy travel looks, and discounts that go up to 75% off? Say less.

May 3, 2025

Shop Kylie Jenner’s skincare, Kendall Jenner’s makeup, Kris Jenner’s home picks, Kourtney Kardashian’s beauty faves, Kim Kardashian’s loungewear, and Khloé Kardashian’s essentials for Mother’s Day.

May 2, 2025

This beauty deal won’t last: Kylie Jenner’s cult-favorite Lip Kits are buy one, get one free. With long-wearing color and every shade you could want, it’s the makeup sale everyone’s shopping.

May 2, 2025

We won't pass up these 50% off everything athleticwear deals at Old Navy.

May 2, 2025

BaubleBar’s trending bestsellers are on sale, including $10 bracelets and big discounts on earrings, necklaces, and more.

May 2, 2025

The G1T4-M1N1 Droid has landed as part of Disney Store's Star Wars May the 4th countdown! This trusty droid is ready to follow you on every adventure—don’t miss your chance to add it to your collectio

May 2, 2025

If you're in NYC this weekend, you can meet Dylan Efron from The Traitors (plus score some limited-edition beauty products, courtesy of Clarins). Bonjour, y'all!

May 2, 2025

Peter Thomas Roth 24K Gold Pure Luxury Cleansing Butter gently removes makeup and impurities while infusing skin with hydration, radiance, and antioxidant-rich nourishment for a healthy-looking glow.

May 2, 2025

Find the most flattering swimsuits for your body, without the fruit comparisons or fitting-room frustration.

May 2, 2025

Summer House star Lindsay Hubbard shares her go-to essentials, from scents that set the mood to must-have beauty picks. Find out how she keeps things simple while still feeling pampered every day.

May 2, 2025

Real Housewives of Beverly Hills OG Kyle Richards and her daughters Farrah Brittany, Alexia Umansky, and Sophia Umansky share the must-haves they rely on—just in time for Mother's Day gift shopping.

May 2, 2025

Don't sleep on these steep discounts on rompers, dresses, etc. from Free People, Show Me Your Mumu, Barefoot Dreams and more.

May 1, 2025