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This Hydrating Shampoo Has Shoppers Calling It “Silk in a Bottle” & Fixed My Heat-Damaged Brittle Hair

Not only has this beauty secret saved my hair from years of heat damage, it even has one reviewer raving how their locks have “never felt softer or more hydrated”.

January 22, 2025

Best Hair Products for Thin Hair and Fine Hair That Really Pump Up the Volume

Get thicker, fuller hair with these volumizing hair products from The Doux, Nick Stenson Beauty, and more.

January 22, 2025

Amazon Beauty Deals: $4 Covergirl Concealer, Plus 76% Discounts on Laura Geller & More Top Brands

Score incredible deals on Laura Geller palettes, Beachwaver curling irons, Lume deodorant, IGK hair products, and more with Amazon's beauty sale. These discounts are too good to miss. Shop now!

January 22, 2025

Get a $105 Peter Thomas Roth Retinol Serum for $29—Effective on Wrinkles Without the Harshness

Smooth wrinkles, fine lines, texture, and dark spots without irritation. This 71% discount is a rare find, offering powerful results without the typical retinol irritation that everyone loathes.

January 21, 2025

These Zodiac Signs Will Be Affected Most Heading Into Aquarius Season

Our astrology expert, Lisa Greenfield advises Aquarians to release the past and refresh and renew the present in the coming weeks.

January 20, 2025

The Best TikTok-Famous Fragrances on PerfumeTok That are Actually Worth the Money

From classics to newbies, TikTok’s hottest scents will make you smell as good as you feel.

January 19, 2025

The Best TikTok Gifts for Teens They’ll Actually Love and Want

From viral beauty products to trendy gadgets, these Gen Z-approved gifts are worth the hype.

January 19, 2025

TikTok’s Most Viral Products Are on Sale at Amazon Right Now Starting at $4.99

After countless hours of doom scrolling, we’ve rounded up the best #TikTokMadeMeBuyIt Amazon finds ranging from #BeautyTok skincare, #SundayReset cleaning essentials, & so much more.

January 18, 2025

Flash Deal: Snag $121 Worth of Tarte Eyeshadow for Just $54—Hurry, This Beauty Steal Won’t Last Long!

Save 55% on Tarte’s must-have eyeshadow set, featuring a wide variety of matte and shimmer shades! Perfect for endless looks with Amazonian clay for long-lasting wear—grab yours before it's gone!

January 16, 2025

Firm Sagging Skin and Combat Wrinkles With 75% Off Perricone MD Moisturizer

Don’t miss your chance to get Perricone MD’s $295 Neuropeptide Firming Moisturizer for just $74.98! Firm sagging skin, reduce wrinkles, and save 75%—but hurry, this deal won’t last long!

January 16, 2025

Sephora's Top Skincare Brands Are on Sale, Save Up to 50% on Elemis, Tatcha, Sunday Riley, Fenty & More

Save on limited edition sets, refreshing mists, nourishing cleansing balms, and more from your favorite skincare brands.

January 15, 2025

Update!

The 32 Essential Items That You Should Actually Keep in Your Gym Bag

Stay hydrated, organized, odor-free, and fabulous with these must-have products for hitting the gym.

January 15, 2025

The Secret to Zoe Saldaña's Award-Winning Red Carpet Glow

Zoe Saldaña credits her radiant, award-season skin to Augustinus Bader's signature line and facial, The Method, offered by celebrity facialist Lord Gavin McLeod-Valentine. Here's how you can get it.

January 10, 2025

Reviewers Say These 21 Genius Products Actually Helped Them Solve "Gross" Problems

From personal care to home maintenance, you can rely on these shopper-approved picks to get the job done. Fair warning: These products deliver effective results that are both satisfying & a bit gross.

January 10, 2025

ColourPop’s Second Twilight Makeup Collection Has Dropped—Shop the New Moon Launch Before It Sells Out

Get ready to sparkle and shine—ColourPop’s New Moon-inspired collection is here, packed with sultry reds, warm oranges, and rich golds for every Twilight lover’s dream look. 

January 9, 2025

I Ditched My $200 Cream for This $18 Moisturizer—and Never Looked Back

Yep, 100,000+ rave reviews prove you don’t need to spend $200 for hydration miracles.

January 9, 2025

I’m a Shopping Editor, and These Are My 2025 Skincare Resolutions

With sensitive, oily skin, I finally found a routine that works. Here’s what I’m carrying into 2025, the products that made a difference in 2024, and my new goals for healthy, glowing skin!

January 7, 2025

24-Hour Flash Deal: Get $153 Worth of Laura Geller Makeup for Just $49

This is not a drill—68% off Laura Geller makeup for one day only! Snag $153 worth of glow-boosting beauty essentials for just $49. Don’t wait—deals like this disappear fast!

January 7, 2025

Flash Deal: Save 50% on This Clinique Moisturizer That Hydrates for 100 Hours

Take advantage of a rare 50% off deal on a set featuring two of Clinique’s top-selling skincare essentials. Hurry—this is a limited-time chance to save big and keep your skin glowing all winter long.

January 6, 2025

What Each Sign Needs for Capricorn Season, According to Your Horoscope

Our astrology expert, Lisa Greenfield advises Capricorns to keep it "low and slow" this month. Here's what every It Girl needs to survive and thrive this season.

January 4, 2025

Get the Look of an Instant Eye Lift With This $49 Deal on a $125 Perricone MD Serum That Smooths Wrinkles

Goodbye to wrinkles and crepey skin! This eye serum smooths creases, brightens dark circles, and restores firmness for a youthful, refreshed look. Why pay $125 when you can get it for $48.98 instead?

January 3, 2025

Real Housewives of New Jersey Star Melissa Gorga Swears by This Secret to Erase Fine Lines and Wrinkles

Real Housewives of New Jersey cast member Melissa Gorga shares the skincare must-haves her fans always ask about and reveals her game-changing beauty hacks for smooth, wrinkle-free, glowing skin.

January 3, 2025

Sephora Sale: Get $148 in Kiehl’s Skincare for Just $54, $8 Fenty Lipstick, Rare Beauty Deals & More

Rare Beauty by Selena Gomez, Tarte, Charlotte Tilbury, Glossier, Peter Thomas Roth, and Pat McGrath are all on sale at Sephora! Don’t miss these must-have makeup, skincare, and hair care deals!

December 31, 2024

I Made 224 Amazon Orders This Year: Here Are the 25 Underrated Products You Should Know About

As an E! Shopping Editor, I make tons of Amazon orders. While everyone talks about the viral products, these underrated game-changers I tried this year are the hidden gems that deserve more attention.

December 31, 2024

The 36 Best Celebrity Beauty Hacks I Learned in 2024 from Kyle Richards, Paige DeSorbo & More

Look back on 2024 with the top beauty tips from Oprah Winfrey, Kyle Richards, Paige DeSorbo, Madison LeCroy, Ariana Madix, Melissa Gorga, Leah Kateb, Suni Lee, Eva Mendes, Kathy Hilton, and more.

December 30, 2024