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Prime Day 2025: 2000s Going-Out Tops Are Back—Shop Slinky Camis & Halters From $10
We found the best October Prime Day deals on the trending Y2K staple that’s having a major moment RN.
October 9, 2025
Obsessed With Kate Spade? October Prime Day Just Made These Celeb-Loved Handbags 70% Off
We found plenty of Kate Spade styles are on sale, from sleek totes to must-have crossbodies.
October 8, 2025
Gap Is at Prime Day 2025: Denim, Tees, Sweaters & Cardigans Start at $13 — Plus More Fashion Finds
Hurry! You can still score stylish Gap essentials and more fashion deals before Amazon’s October Prime Day ends tonight.
October 8, 2025
OMG! I Found Rare $13+ Ugg Slipper & Boot Dupes During Amazon’s October Prime Day Sale
The Ugg alternatives that went TikTok viral are over 60% off right now for Amazon Prime Big Deal Days—I’m screaming.
October 8, 2025
28 Best October Prime Day Competitor Sales You Should Know: Walmart, Target, Ulta, Wayfair & More
Experiencing Amazon Prime Day Fatigue? We found alternative sales that are just as sweet, no Bezos involved.
October 8, 2025
Prime Day Sell-Out Risk: Grab These 50% Off Deals from Adidas Sambas, Medicube & Stanley While You Can
You still have time to snag these jaw-dropping deals before they're gone for good.
October 8, 2025
Prime Day 1’s Deepest Deals: 70% Off Levi’s, Kate Spade, Clarks, Calvin Klein & More
These rare Prime Day deals are over 70% off and include Lucky Brand, Levi’s, Kate Spade, and more.
October 8, 2025
October Prime Day Luxury Fashion Sales: Rare Deals on Ganni, Dior & More Up to 70% Off
Designer fashion for less? Yes, please! Grab these rare deals on brands fashion girls go nuts for before it’s too late!
October 7, 2025
Prime Day Boots You Need: Knee-High Styles That Scream Runway, Starting at $40
Sleek leather, sculptural heels, and runway silhouettes—these tall boots are the season’s statement & they’re on sale for two days only!
October 7, 2025
Blue Light Glasses Saved My Sensitive Eyes— These Are the Chicest Pairs To Wear Starting at $14
It's official, these are the most stylish blue light glasses from American Eagle, Diff Eyewear, Urban Outfitters, Amazon, and more.
October 6, 2025
I’m a Shopping Editor, Here’s What I’m Buying From October Prime Day 2025: Tested & Approved
Our E! shopping editors have you covered with products we’ve tested and deals we’re eyeing during Amazon’s Prime Big Deal Days.
October 6, 2025
Halloween-ify Your Life: Cute Halloween Home Decor, Chic Jewelry & More
It's time to get spooky with these Halloween must-haves for your home and your style.
October 6, 2025
I Added This Chic Burgundy Bag From Michael Kors to My Cart So Fast and Saved $249 (You Can Too)
Everybody will be asking where you bought this shoulder bag— and you'll be able to tell them you scored it for 65% off.
October 3, 2025
The Sold-Out Striped J.Crew Rollneck Is Back—Sort Of (Here’s the Trick Fashion Girls Use)
The pink and brown, navy, and most ivory J.Crew rollnecks are nearly sold out, but here’s a clever way to still grab stripes!
October 3, 2025
Main Character Vibes Only: Ashley Graham’s JCPenney Line Starts at $22 & Goes Up to 5X
E! spoke with Ashley Graham about her new JCPenney collection, designed to bring affordable fashion up to size 5X without compromising on style.
October 2, 2025
These Early October Prime Day Sweater Deals Are So Good, You’ll Forget About Real Cashmere
Warning: you’ll want more than one of these fall cashmere-like staples.
October 2, 2025
Start Your Holiday Gift Planning Now With These Early-Bird On-Sale Finds, From $5
Make your holiday shopping easy, fun, and affordable with these on-sale must-haves.
October 2, 2025
Did You Know You Can Get a Telfar Bag on Amazon? And It Might Be on Sale for October Prime Day
The coveted luxury handbag brand has made its way to Amazon, and you might even have a chance to snag one for half off!
October 1, 2025
Quince’s Viral $20+ Cashmere Sweaters, Cardigans, and Bestsellers Are Finally Back for Fall
Cozy sweaters, versatile button-downs, and timeless cardigans are back in stock.
October 1, 2025
Stoney Clover Lane's New Disneyland Anniversary Collection Brings the Magic: Shop It at the Disney Store
Get decked out in the Disneyland Resort 70th Anniversary collection with all of this SCL goodness, including Mickey ears, sweaters, and more.
September 30, 2025
Shop Early October Prime Day 2025 Fashion Deals Based on Last Year’s Data
E! readers loved these fashion must-haves during last year's fall Prime event. They might be on sale again! Check out these top products starting at $14.
September 30, 2025
Kristin Juszczyk’s Athleta Collab Proves Breast Cancer Awareness Merch Doesn’t Have to Be Bright Pink
Kristin Juszczyk teams up with Athleta for a limited-edition sports bra that supports breast cancer awareness with both style and purpose. Hurry! This collab will sell out.
September 30, 2025
The Dr. Martens x Wednesday Addams Collab Is Every Goth’s Dream & It’s Selling Fast Ahead of Halloween
They’re creepy and they’re kooky, mysterious and every goth girl’s dream—the Dr. Martens x Wednesday Addams collab is officially here for spooky season.
September 30, 2025
Abercrombie for $12? Yes, Please! Don’t Miss This Insane Sale-on-Sale
Score major fall fashion deals at Abercrombie & Fitch, with extra discounts on sale styles and 20% off must-have new arrivals including denim, sweaters, and jackets.
September 29, 2025
The Best Early October Prime Day Accessory Deals at Amazon: Jade Bracelets, Evil Eye Jewelry & More
Get your scrunchies! Get your sunglasses! Get your earrings, all for less, even ahead of October Prime Day 2025.
September 29, 2025