Shopping
Alix Earle Uses This Beauty Secret for Dancing With the Stars & It’s on Sale for October Prime Day
The TikToker shares her favorite color-correcting product from her Dancing With the Stars GRWM video—and we found it on sale.
October 7, 2025
October Prime Day Kicks Off with These Steals—Don’t Blink or You’ll Miss Them
From viral beauty to home essentials, now’s your chance to score October Prime Day’s best day 1 deals that won’t last long.
October 7, 2025
Blue Light Glasses Saved My Sensitive Eyes— These Are the Chicest Pairs To Wear Starting at $14
It's official, these are the most stylish blue light glasses from American Eagle, Diff Eyewear, Urban Outfitters, Amazon, and more.
October 6, 2025
I’m a Shopping Editor, Here’s What I’m Buying From October Prime Day 2025: Tested & Approved
Our E! shopping editors have you covered with products we’ve tested and deals we’re eyeing during Amazon’s Prime Big Deal Days.
October 6, 2025
Halloween-ify Your Life: Cute Halloween Home Decor, Chic Jewelry & More
It's time to get spooky with these Halloween must-haves for your home and your style.
October 6, 2025
October Prime Day Beauty Deals: What to Expect Based on Last Year’s Best Skincare & Makeup Sales
If last year’s October Prime Day is any indication, brands including COSRX, Laneige, ColorWow, Clinique, and GrandeLASH might just come through with can’t-miss deals.
October 4, 2025
I Added This Chic Burgundy Bag From Michael Kors to My Cart So Fast and Saved $249 (You Can Too)
Everybody will be asking where you bought this shoulder bag— and you'll be able to tell them you scored it for 65% off.
October 3, 2025
The Sold-Out Striped J.Crew Rollneck Is Back—Sort Of (Here’s the Trick Fashion Girls Use)
The pink and brown, navy, and most ivory J.Crew rollnecks are nearly sold out, but here’s a clever way to still grab stripes!
October 3, 2025
Adidas Sambas Are Marked Down at Amazon — And Prime Day Hasn’t Even Started Yet
Adidas Sambas are on rare sale at Amazon, and fashion people everywhere are already sprinting to checkout.
October 3, 2025
Walmart Has Prime Day-Like Deals on Designer Bags From Coach, Michael Kors, Kate Spade & More
You can save hundreds of dollars on must-have designer bags at Walmart right now with discounts that rival Amazon early Prime Day.
October 2, 2025
The Derm-Approved Wrinkle Cream That Works Like Botox Is Now Less Than $30 Ahead of October Prime Day
Smooth, even, glowy skin without injections? It’s real and it's on sale now.
October 2, 2025
Main Character Vibes Only: Ashley Graham’s JCPenney Line Starts at $22 & Goes Up to 5X
E! spoke with Ashley Graham about her new JCPenney collection, designed to bring affordable fashion up to size 5X without compromising on style.
October 2, 2025
These Early October Prime Day Sweater Deals Are So Good, You’ll Forget About Real Cashmere
Warning: you’ll want more than one of these fall cashmere-like staples.
October 2, 2025
Start Your Holiday Gift Planning Now With These Early-Bird On-Sale Finds, From $5
Make your holiday shopping easy, fun, and affordable with these on-sale must-haves.
October 2, 2025
Black Friday 2025: Dates, Best Deals, and Everything You Need to Know
Get ready to save big — Black Friday 2025 is happening in November, and we’re tracking the biggest fashion, beauty, tech, and home deals before the shopping frenzy begins.
October 2, 2025
Did You Know You Can Get a Telfar Bag on Amazon? And It Might Be on Sale for October Prime Day
The coveted luxury handbag brand has made its way to Amazon, and you might even have a chance to snag one for half off!
October 1, 2025
There’s a Wicked New Stanley Cup Collab Coming To Target: Introducing Stanley 1913 X ‘Wicked: For Good'
Check out these magical new Target-exclusive Quencher H2.0 FlowState Tumblers.
October 1, 2025
Quince’s Viral $20+ Cashmere Sweaters, Cardigans, and Bestsellers Are Finally Back for Fall
Cozy sweaters, versatile button-downs, and timeless cardigans are back in stock.
October 1, 2025
Stoney Clover Lane's New Disneyland Anniversary Collection Brings the Magic: Shop It at the Disney Store
Get decked out in the Disneyland Resort 70th Anniversary collection with all of this SCL goodness, including Mickey ears, sweaters, and more.
September 30, 2025
Shop Early October Prime Day 2025 Fashion Deals Based on Last Year’s Data
E! readers loved these fashion must-haves during last year's fall Prime event. They might be on sale again! Check out these top products starting at $14.
September 30, 2025
Kristin Juszczyk’s Athleta Collab Proves Breast Cancer Awareness Merch Doesn’t Have to Be Bright Pink
Kristin Juszczyk teams up with Athleta for a limited-edition sports bra that supports breast cancer awareness with both style and purpose. Hurry! This collab will sell out.
September 30, 2025
The Dr. Martens x Wednesday Addams Collab Is Every Goth’s Dream & It’s Selling Fast Ahead of Halloween
They’re creepy and they’re kooky, mysterious and every goth girl’s dream—the Dr. Martens x Wednesday Addams collab is officially here for spooky season.
September 30, 2025
Funko Pop! Yourself & Your Friends for a Holiday Gift That’s Equal Parts Cute, Collectible, and Hilarious
This year, your gifts should be tiny, totally unique, and 100% you.
September 30, 2025
Leighton Meester Is Bubble's First-Ever Global Ambassador — Shop Her Under $20 Skincare Favorites Now
Leighton Meester is the global face of Bubble, an affordable, fragrance-free, vegan, and dermatologist-tested skincare brand that Gen Z goes nuts for.
September 30, 2025
Abercrombie for $12? Yes, Please! Don’t Miss This Insane Sale-on-Sale
Score major fall fashion deals at Abercrombie & Fitch, with extra discounts on sale styles and 20% off must-have new arrivals including denim, sweaters, and jackets.
September 29, 2025