NYX
As it should, this primer creates a smooth base. Additionally, the tinted payoff helps enhance makeup application. Win-win!
OCC
In case you've been living under a rock and missed the Fendi spring 2017 runway or Pat McGrath's Lust 004 Everything kit before it sold out, glitter makeup is in! Luckily, you don't need deep pockets to play with this trend. Since late August, six new colors have been added to the OCC lineup just in time for this sparkly season.
Ogee
Here's an anti-aging hydrating serum with certified-organic Jojoba oil: A powerful serum that finds the good in replenishing youthful skin. It instantly hydrates, boosts radiance and firms skin...oh, and it reduces the appearance of wrinkles in just 22 days.
Palladio
Launching in October, a brow pencil you won't be overwhelmed by. This waxy formula glides on subtly soft, while the pencil tip is very fine, making this product best for defining purposes (read: that arch action) rather than drawing out your entire brow.
Paul & Joe
Out September, a powder duo that promises minimal makeup fallout. The packaging itself is pretty adorable but the anise fruit extract, jojoba oil, orange flower water and white lily extract make for some pretty moisturizing and emollient-inducing benefits.
Paula's Choice
Readers with dry skin, this is especially for you! This overnight mask is for all types but the niacinamide and skin brightening ingredients really help dull, dehydrated skin.
Perricone MD
The science is real with this overnight mask. Only specific anti-aging ingredients that enhance your skin as you sleep were chosen for this formula. As you go through your natural sleep cycle (the time when skin rejuvenates itself the most), active ingredients are at work.
Smashbox
A concealer that effectively camouflages skin discoloration and blemishes? Yes, please. A CC cream industry pros swear by? We need this now. Just wait 10 seconds after you apply, blend it and presto-change-o, you have even skin that lasts all day long. Oh, this product is nearly sold out on Sephora.com…if that means anything to you.
Smith & Cult
The nail color of your fall dreams just hit virtual shelves. This jaded forest green is at both times that luxe and eye-catching. Not to mention, it'll work for the holidays as well!
Sonia Kashuk
What's one more little thing in your Target basket? On one side, you have a pencil for precise application and, on the other, a crayon for graceful gliding. The result? A metallic finish and defined eyes.
Stila
New for fall: three new shades to the brow color collection! Now, you have more of a range to play with when it comes to that brush-tip pen making brow application so much easier. Brand tip: Use different shade to create dimension and an more natural-looking ombre effect.
Tarte
Now available only at Ulta, a limited-edition makeup palette created by Tarte and Hrush Achemyan (yes, as in the Kardashian/Jenner makeup artist and Instagram star!).
The Estée Edit
It's a two-in-one special with endless possibilities. Use the matte cream as an eye liner, as a shadow or as a base for the glitter below. This product is easy enough to use for beginners and fun for those who love to play with makeup.
Tom Ford
We've been obsessed with Tom Ford's latest beauty collection since we were backstage at NYFW and saw makeup artists use it in action. While the Lip Contour Duo was the standout product, we've been wearing this metallic nudes on our eyes every day since.
Too Cool For School
Is it a cleaner? Is it a toner? Is it a lotion? It's all three! This superhero product includes lemon verbena (great for de-stressing) and plant extracts, which will hydrate your skin.
Too Faced
Launched in August, this limited-edition collaboration set with mega blogger NikkieTutorials nine perfect-for-fall eye shadows and, of course, Too Faced's best-selling Better Than Sex Mascara in a eye-catching purple hue. If you're a beauty enthusiast, you need this now.
True Botanicals
Launching November 2016, a body balm your skin will drink up like a cocktail during Friday happy hour. Think essential fatty acids, beta carotene, vitamins C, D and E, prickly pear oil, rose and neroli—basically all the ingredients you need to make one mean craft moisturizer.
Ulta
Darn! This lip set is currently sold out at NYX. Lucky for you, it will be available at Ulta on October 23. Waterproof and velvety to the touch, these lip must-haves run the color gamut—and can be yours soon!
Zoya
With just one coat, you get a creamy finish for your nails. We're talking a buttery leather-like surface on your fingertips. Of course, the Urban Grunge collection comes in both matte and metallic colorways.
Zoya Urban Grunge, $10