Makeup
Sacheu Beauty Makes One of the Most Viral Lip Liners, and Now the Founder Has Plans for Your Whole Face
A full face of Sacheu Beauty? It’s coming sooner than you think. We spoke with brand founder Sarah Cheung about her most viral products and the future of the beauty label.
July 18, 2025
Kyle Richards, Julianne Hough, Kandi Burruss & More Celebs Swear by This Sunscreen
Protect your skin like the celebs with EltaMD's tinted, clear, and new face sunscreens that can even repair your skin barrier.
July 16, 2025
Summer Wedding? Sweat-Proof Your Makeup Routine With Affordable Beauty Picks, Starting at $7
Avoid a makeup meltdown with these budget-friendly beauty products from Sacheu, Moira Cosmetics, and more that won't break the bank.
July 15, 2025
This 35% Off Laura Geller Palette Has Oprah and Kyle Richards Obsessed. Grab It Before Prime Day Ends
Celebs swear by this Laura Geller makeup palette. You can get one now for 35% off before Prime Day ends tonight!
July 11, 2025
Hidden Gems From Amazon’s Prime Day Sale That Are Worth Throwing in Your Cart Last Second—Starting at $3
Before you click checkout, we handpicked a selection of secret Amazon Prime Day deals you don’t want to miss.
July 10, 2025
The Best Deals Under $20 From Amazon’s Prime Day Sale That Are Totally *Add-To-Cart Worthy*
Beauty, gadgets, and home essentials that won’t wreck your budget? Say less.
July 10, 2025
Prime Day Beauty Rush: These Must-Have Makeup, Skincare & Hair Deals Might Sell Out
Prime Day 2 is here, and celeb-loved hair, skincare, and makeup deals are selling out fast so shop now before they’re gone!
July 9, 2025
Jennifer Aniston’s Beauty Favorites Are All on Sale for Amazon Prime Day
Refresh your beauty routine and shop Aniston's favorite skincare and hair care picks during the Amazon Prime Day sale.
July 9, 2025
Look Like a Love Island Bombshell with Huda Mustafa's Makeup Routine, Courtesy of Mikayla Nogueira
TikToker Mikayla Nogueira revealed how Love Island USA fans can recreate Huda Mustafa’s glowy makeup look at home.
July 7, 2025
Stephen Baldwin Reacts to Hailey Bieber's $1 Billion Rhode Deal
Hailey Bieber's dad Stephen Baldwin revealed his thoughts on the 28-year-old selling her Rhode Skin company to e.l.f. Beauty in a $1 billion deal.
July 4, 2025
Summer Lip Combos Starting at $4: Shop Lipsticks, Liners & More from Scarlett Johansson and Lisa Rinna
From high-shine plumping glosses to long-wear matte lipsticks, the only thing better than these lip combos are the affordable price tags.
June 28, 2025
Early Amazon Prime Day 2025 Beauty Deals: Medicube, Summer Fridays, Color Wow, & More
You've been granted access to the best early Amazon Prime Day 2025 beauty deals with major savings on makeup, skincare, and haircare from top brands.
June 27, 2025
Laura Geller Flash Deal: Get $145 Worth of Celeb-Approved Makeup for $39.98 Before It’s Too Late
You only have a limited time to save 72% on top-selling Laura Geller makeup, including skin-perfecting foundation, radiant blush, and long-lasting lip and eye essentials. Don't miss these rare deals.
June 24, 2025
You Asked, We Answered: The Ultimate Guide to Makeup Expiration & When to Replace It
Expired makeup is wrecking your skin. Ditch it and freshen up with these affordable cheek stains, lip glosses, and more!
June 17, 2025
Dame Pat McGrath Reveals Her Tricks to Get a Red Carpet Beauty Glow at Home
Dame Pat McGrath, the famed makeup artist who has worked with Taylor Swift, Jennifer Aniston and more, shared her top tips and tricks for a red carpet-worthy look in an exclusive E! News interview.
June 13, 2025
We Found the Perfect Cool-Toned Eyeshadow Palette and It’s Only $12
E! readers are obsessed with this palette from Moira Cosmetics. It has everything you need to create the trending cool-toned 90s look.
June 12, 2025
Influencer Guava Beauty, Known for Eating Beauty Products, Dead at 24
Influencer Guava Shuishui, who went by Guava Beauty online and was known for eating makeup products after testing then, has died at the age of 24, according to a statement shared to her social media.
June 3, 2025
Laura Geller Flash Deal: Get a $120 Skin Brightening Blush Set for Less Than $50 (Limited-Time Only)
Fran Drescher, Kyle Richards, and Oprah Winfrey all love Laura Geller. Right now, you can score a $117 highlighter and blush set for less than $50.
June 3, 2025
How Beauty Influencer Kat James Nails the Perfect Eyeshadow Every Time
Beauty and lifestyle influencer Kat James shares her eyeshadow tips and tricks for all ages. Plus, shop affordable makeup picks starting at $6.
May 28, 2025
Sara Foster and Erin Foster Reveal the Beauty Secret They'll Pass on to Their Daughters
Sara Foster and Erin Foster revealed their best beauty secret—and biggest beauty regrets—while detailing their IPSY partnership in an exclusive E! News interview.
May 25, 2025
Patrick Starrr’s Secrets to Long-Lasting Makeup: For Novices and Beauty Experts Alike
Patrick Starrr shares expert tips to make your makeup last all day, whether you’re a beginner or pro. Learn must-know tricks from the ONE/SIZE founder for a flawless routine every time.
May 23, 2025
Hot Deal! The Best Makeup Under $25 for Your Perfect Summer Glow
The secret to a summer glow? These beauty picks from Moira Cosmetics, Sacheu Beauty, and more that start at just $8.
May 23, 2025
24-Hour Flash Deal: Get 57% Off Doll 10 Foundation That Beats Any Photo Filter
Get flawless, filter-like skin with Doll 10’s foundation set. Save 57% for the next 24 hours on this lightweight, skin-loving formula that instantly blurs imperfections for a radiant glow.
May 20, 2025
The One/Size Powder Melt Just Launched — and It’s Already a Glass Skin Must-Have
In an exclusive E! interview, Patrick Starrr shares how the new ONE/SIZE Powder Melt setting spray helps prevent cakey foundation and keeps your makeup looking fresh and radiant all day.
May 19, 2025