Celebrity Shopping

Final Call: Prime Day Deals from Olay, K18, Belif, Elemis & More Are Disappearing in Just Hours

Hurry—October Prime Day’s best beauty deals from K18, Olay, Salt & Stone, and more end in just a few hours!

October 9, 2025

Obsessed With Kate Spade? October Prime Day Just Made These Celeb-Loved Handbags 70% Off

We found plenty of Kate Spade styles are on sale, from sleek totes to must-have crossbodies.

October 8, 2025

Kylie Jenner, Khloe Kardashian & Madison LeCroy Swear by These 60% Beauty Tool Deals for October Prime

We found celebrity-approved glow-up essentials on major sale right now for Amazon Prime Big Deal Days—including a Dyson Airwrap dupe!

October 8, 2025

Kris Jenner, Olivia Culpo & More: 30 Prime Day Home Deals Celebs Are Buying — From $7

Your dream home is filled with all these on-sale Prime Day offerings loved by Teresa Giudice, Kyle Richards, Kris Jenner, Porsha Williams, JoJo Fletcher, and more.

October 8, 2025

Best Laniege Fall Prime Day Deals: Save 30% on Favorites by Sydney Sweeney, Alix Earle & More

Porsha Williams, Kyle Richards, Justine Skye, and Paige DeSorbo are among the many stars who recommended this October Amazon Prime Day deal.

October 8, 2025

Paige DeSorbo Swears by This $8 Hair Growth Hack + 28 More Prime Day Picks She’s Obsessed With

Score up to 50% off dozens of Amazon beauty products that Paige DeSorbo can't live without.

October 8, 2025

Kathy Hilton Swears by This Neck Cream That 'Actually Works' and It’s on Sale for October Prime Day

Real Housewives of Beverly Hills star Kathy Hilton just revealed her secret to youthful skin — and the little jar she swears by is on sale right now.

October 7, 2025

Paige DeSorbo, Kyle Richards, Lisa Rinna & More: 21+ Bravoleb-Loved Prime Day Beauty Deals Up to 56% Off

Blink and you'll miss these insane Bravoleb-approved beauty deals, which you can only score at Amazon during Prime Day.

October 7, 2025

Jennifer Aniston-Loved Vital Proteins Collagen Powder $16 for Prime Day + Limited-Edition Pumpkin Spice

You’d better hurry if you want this Vital Proteins Collagen Powder deal—celebs swear by it, and it sells out fast!

October 7, 2025

COSRX Snail Mucin Is Just $12 for Amazon October Prime Day—You’re Almost Out, So Stock Up Now

Snail mucin fans, hurry—this cult-favorite K-beauty serum is over 50% off for October Prime Day 2025!

October 7, 2025

Kyle Richards Says She’ll Use This Laura Geller Palette ‘Forever’ & It’s on Sale During Prime Day

Kyle Richards swears by this glow-boosting Laura Geller palette—and it’s on sale for October Prime Day.

October 7, 2025

Exclusive

13 Prime Day Finds Harry Jowsey Swears Make Him ‘Husband Material’—Including Medicube & Bissell

From a salmon sperm Medicube serum to a robot vacuum that cleans for you, Harry's Prime Day recommendations will upgrade your life (and are heavily discounted). 

October 7, 2025

ICYMI: Kylie Jenner Loves These Medicube October Prime Day Deals That Are Over 50% Off

Hurry! These TikTok-viral faves loved by Kylie Jenner, Kyle Richards, and Paige DeSorbo are majorly marked down for Amazon Prime Big Deal Days.

October 7, 2025

Prime Day Beauty Must: Kenya Moore, Kandi Burruss & Madison LeCroy Love This $6 Tool That Helps Hair Grow

Want longer, healthier hair? Kenya Moore, Kandi Burruss, and Madison LeCroy trust this scalp brush, and you can snag it for less during October Prime Day.

October 7, 2025

Alix Earle Uses This Beauty Secret for Dancing With the Stars & It’s on Sale for October Prime Day

The TikToker shares her favorite color-correcting product from her Dancing With the Stars GRWM video—and we found it on sale.

October 7, 2025

October Prime Day Kicks Off with These Steals—Don’t Blink or You’ll Miss Them

From viral beauty to home essentials, now’s your chance to score October Prime Day’s best day 1 deals that won’t last long.

October 7, 2025

Exclusive

Main Character Vibes Only: Ashley Graham’s JCPenney Line Starts at $22 & Goes Up to 5X

E! spoke with Ashley Graham about her new JCPenney collection, designed to bring affordable fashion up to size 5X without compromising on style.

October 2, 2025

Exclusive

Kristin Juszczyk’s Athleta Collab Proves Breast Cancer Awareness Merch Doesn’t Have to Be Bright Pink

Kristin Juszczyk teams up with Athleta for a limited-edition sports bra that supports breast cancer awareness with both style and purpose. Hurry! This collab will sell out.

September 30, 2025

Leighton Meester Is Bubble's First-Ever Global Ambassador — Shop Her Under $20 Skincare Favorites Now

Leighton Meester is the global face of Bubble, an affordable, fragrance-free, vegan, and dermatologist-tested skincare brand that Gen Z goes nuts for.

September 30, 2025

Exclusive

Tilly Ramsay Talks Air Fryer Obsession, Kitchen Fails & the Best Advice From Dad Gordon Ramsay

Tilly Ramsay told E! all about her kitchen must-haves, a viral gadget mishap, and making delicious Sunday roast with her dad, Gordon Ramsay.

September 26, 2025

NikeSKIMS Is Here! Shop the Iconic, Sexy New Activewear Cosigned by Kim Kardashian

Bid baggy T-shirts and frumpy sweatpants adieu with Kim Kardashian's feminine new take on Nike athletic apparel and activewear.

September 26, 2025

Paige DeSorbo Loves These 28 Amazon Beauty Products & They’ll Likely Be on Sale for October Prime Day

Get your carts ready now if you want to get deals on Paige DeSorbo-approved makeup and skincare picks ahead of Prime Big Deal Days.

September 26, 2025

Exclusive

Sensitive Skin? Selma Blair’s New Night Cream With ESK Works for All Skin Types

The actress just launched her first-ever skincare product in collaboration with Australian-based evidence skincare brand, ESK, and it's designed with delicate skin in mind.

September 25, 2025

Get Early October Prime Day Deals on Jennifer Aniston-Approved Vital Proteins Collagen Powder

Now's the time to strike on a Vital Proteins Collagen Peptides Powder.

September 25, 2025

Paige DeSorbo’s Fall Trend Predictions Include an $18 Polka Dot Skirt, a $30 Suede Jacket & $13 Sunnies

From "rich girl" loafers to cozy sweaters, these Paige-approved picks are all on sale at Amazon.

September 24, 2025