Deals
The Fall Yankee Candles You Want Just Dropped to $15 for October Prime Day (They’re Normally $25)
This is the best deal on fall Yankee Candle scents you're going to find all year. You'd better grab one, two, or three of your favorite autumnal scents ASAP! Stock is limited.
October 8, 2025
The Under-$20 Eye Cream Reviewers Swear Is ‘Like Botox in a Bottle’ Is on Sale for Prime Day
Prime Day ends tonight! Hurry or you’ll miss this must-have deal on a top-rated eye cream that practically rewinds time on your fine lines.
October 8, 2025
Kylie Jenner, Khloe Kardashian & Madison LeCroy Swear by These 60% Beauty Tool Deals for October Prime
We found celebrity-approved glow-up essentials on major sale right now for Amazon Prime Big Deal Days—including a Dyson Airwrap dupe!
October 8, 2025
'Clean Girl' Scents Are on Sale for Fall Prime Day—Shop Fresh, Light Fragrances Before They’re Gone
Discover fresh, airy perfumes that smell nice and light from Ellis Brooklyn, Philosophy, and more on sale for Fall Prime Day.
October 8, 2025
BookTok-Approved Kindle Accessories Up to 87% Off for Prime Day + the Kindle Is Finally on Sale!
Find deals on cute Kindle cases, screen protectors, PopSockets, charms, and more.
October 8, 2025
30% Off French Girl Beauty Deals for October Prime Day: Shop the Crème de la Crème of Skincare
From viral A313 ointments to Bioderma cleansers, get the best deals on French girl favorites.
October 8, 2025
Best October Prime Day Deals for People Who Can’t Sleep — Sheets, Pillows, Blackout Curtains & More
From blackout curtains and cooling pillows to electric blankets and sound machines, these October Prime Day deals will help you sleep like a baby.
October 8, 2025
No Bad Hair Days: These Hair Tools Are Totally Worth the Hype & on Mega Sale for Prime Day
The secret to the best hair ever? These discounted curling irons, detangling brushes, hot rollers, and more.
October 8, 2025
Prime Day 1’s Deepest Deals: 70% Off Levi’s, Kate Spade, Clarks, Calvin Klein & More
These rare Prime Day deals are over 70% off and include Lucky Brand, Levi’s, Kate Spade, and more.
October 8, 2025
Score the Best October Prime Day Beauty Deals: Virtue, Clinique, Too Faced & More Up to 50% Off
Snag up to 50% off bestselling beauty from Clinique, Virtue, Too Faced, Laura Geller, COSRX, La Roche-Posay, and more during October Prime Day.
October 8, 2025
Why Wait? These October Prime Day Deals Make Great Christmas Gifts & Start at $8
Stock up on practical gifts, toys, beauty products, stocking stuffers, and more, while they're on sale for Amazon Prime Big Deal Days.
October 7, 2025
This Peter Thomas Roth Cream Is 'A Mini Facelift in a Tube' and It’s 30% off for October Prime Day
Ditch the pricey products and cancel your Botox appointment. This magical cream is the real deal and on sale at Amazon.
October 7, 2025
Stanley Cup Drops to $24 for October Prime Day & in This Chic Color
You'd better jump on this deal while you still can. This colorway is perfect for fall and winter and stock won't last!
October 7, 2025
Unlock Hidden Amazon Prime Day Deals: 15 Must-Have Home Essentials You Didn’t Know You Needed
Shop the best hidden October Prime Day deals on home essentials that make life easier starting at just $8.
October 7, 2025
11 Beauty Gift Sets Worth Grabbing This Prime Day, Starting at $10: Sol de Janeiro, Laneige, Ouai & More
Get your holiday shopping done early (or treat yourself) with these beauty sets that are major bang for your buck.
October 7, 2025
October Prime Day Luxury Fashion Sales: Rare Deals on Ganni, Dior & More Up to 70% Off
Designer fashion for less? Yes, please! Grab these rare deals on brands fashion girls go nuts for before it’s too late!
October 7, 2025
Kathy Hilton Swears by This Neck Cream That 'Actually Works' and It’s on Sale for October Prime Day
Real Housewives of Beverly Hills star Kathy Hilton just revealed her secret to youthful skin — and the little jar she swears by is on sale right now.
October 7, 2025
Jennifer Aniston-Loved Vital Proteins Collagen Powder $16 for Prime Day + Limited-Edition Pumpkin Spice
You’d better hurry if you want this Vital Proteins Collagen Powder deal—celebs swear by it, and it sells out fast!
October 7, 2025
ICYMI: Kylie Jenner Loves These Medicube October Prime Day Deals That Are Over 50% Off
Hurry! These TikTok-viral faves loved by Kylie Jenner, Kyle Richards, and Paige DeSorbo are majorly marked down for Amazon Prime Big Deal Days.
October 7, 2025
10+ Prime Day Deals So Viral on TikTok, Celebs Were Influenced Too: Kylie Jenner, Paige DeSorbo & More
From beauty to home, these viral Prime Day picks are a steal— and loved by celebs like Kyle Richards and Alix Earle.
October 7, 2025
Alix Earle Uses This Beauty Secret for Dancing With the Stars & It’s on Sale for October Prime Day
The TikToker shares her favorite color-correcting product from her Dancing With the Stars GRWM video—and we found it on sale.
October 7, 2025
October Prime Day Kicks Off with These Steals—Don’t Blink or You’ll Miss Them
From viral beauty to home essentials, now’s your chance to score October Prime Day’s best day 1 deals that won’t last long.
October 7, 2025
I’m a Shopping Editor, Here’s What I’m Buying From October Prime Day 2025: Tested & Approved
Our E! shopping editors have you covered with products we’ve tested and deals we’re eyeing during Amazon’s Prime Big Deal Days.
October 6, 2025
October Prime Day Beauty Deals: What to Expect Based on Last Year’s Best Skincare & Makeup Sales
If last year’s October Prime Day is any indication, brands including COSRX, Laneige, ColorWow, Clinique, and GrandeLASH might just come through with can’t-miss deals.
October 4, 2025
Adidas Sambas Are Marked Down at Amazon — And Prime Day Hasn’t Even Started Yet
Adidas Sambas are on rare sale at Amazon, and fashion people everywhere are already sprinting to checkout.
October 3, 2025