Trends
It’s Almost Sweater Weather! You’ll Fall for These Chunky Knits From Quince, Gap, Old Navy & More
Excited for fall? Start updating your cold weather wardrobe now with these comfy and cozy cardigans, crewnecks, rugby pullovers, and more.
August 20, 2025
Move Over, Labubus: What to Know About the Urupocha-Chan Plushies Coming to Town
Nearly two months after Disney launched Urupocha-chan—a tiny plushy that’s modeled after characters like Minnie Mouse and Stitch—in Japan and China, they’re now available to buy in the U.S.
August 7, 2025
Missed the Labubu Craze? Try These Other Pop Mart Blind Boxes Full of Wide-Eyed Bag Charms You’ll Love
Pastel critters took over your feed and sold out in minutes—don’t worry, we’ve got more scary-cute collectibles (and nope, they’re not Lafufus).
August 7, 2025
Your Summer Beach Bag Edit Is Here & It’s Equal Parts Cute, Roomy, and SPF-Ready
We sifted through the sand (and the internet) to bring you totes that are cute, durable, and sand-resistant.
July 18, 2025
Hurry! Paula’s Choice BHA, a Staff Favorite for Perfect Skin, is on Sale for Prime Day Until Midnight
Banish blackheads, large pores, and big prices. Score this last-chance Prime Day deal on Paula's Choice Skin Perfecting 2% BHA liquid salicylic acid exfoliant before the sale ends tonight.
July 12, 2025
The Amazon Prime Day 2025 Makeup Deals That Have Our Kiss of Approval: L'Oreal, Laneige & More
From Laura Geller to Sacheu, these celeb-loved and editor-approved makeup deals are the lowest we’ve ever seen them, all from the last day of Amazon Prime Day.
July 11, 2025
Last Chance: Amazon’s Prime Day Sale Has Beauty Deals You Can’t Find Anywhere Else, up to 70% Off
From Laneige to Medicube, these celeb-loved and editor-approved beauty deals are the lowest we’ve ever seen them, all from the last day of Amazon Prime Day.
July 11, 2025
The Internet Can’t Stop Talking About These Celeb-Loved Prime Day 2025 Deals, Now Up to 50% Off
Yes, these products have thousands of five-star reviews. Yes, the Internet loves them. Should you believe the buzz? Absolutely. Plus, they're on sale for Amazon Prime Day!
July 9, 2025
Amazon’s Best Prime Day Fashion Deals Start at $7—Paige Desorbo’s Fave Crochet Dress & Birkenstock Dupes
Cute outfits, comfy shoes, and more Prime Day 2025 fashion discounts for up to 56% off? Say less.
July 8, 2025
The Best Amazon Prime Day Deals on Viral Beauty Products You’ve Seen All over TikTok, Starting at $5
These TikTok beauty products are actually worth the hype & finally on sale. Get up to 70% off viral products, all loved by celeb fans like Alix Earle, Kylie Jenner, and Khloe Kardashian.
July 8, 2025
Up to 70% Off TikTok-Viral Beauty Products from Medicube, Maybelline, & More Ahead of Prime Day
Get up to 70% off trending beauty products, all loved by celeb fans like Alix Earle, Kylie Jenner, and Khloe Kardashian.
July 3, 2025
Amazon’s Early Prime Day Fashion Deals: The Birkenstock Dupe Everyone Wants, Plus It-Girl Denim 52% Off
Cute outfits, comfy shoes, and more early Prime Day 2025 fashion discounts for up to 52% off? Say less.
June 20, 2025
Sorry Brat Summer, It’s Officially Guava Girl Summer Now and She’s Glowy, Glossy & Smells Like Vacation
This summer’s hottest beauty trend is fruity, flirty, and flooding your feed.
June 18, 2025
It’s Summer What? Summerween Is Officially Here & We Found Ghoulish Collections Starting at Just $7
The hot ghouls are out, and the deals start at just $7.
June 17, 2025
Hot Take: This "Unflattering" Jorts Trend Is Shockingly Good on Short Girls
Brb, wearing them every day until further notice.
June 11, 2025
We Found the Expensive-Looking Old Navy Dress That’s Turning Heads at Every Summer Wedding for $38
Flowy, flattering, and under $40? It’s no wonder people are losing it over this look.
June 9, 2025
Tatcha Flash Sale: Get Over $481 Worth of Cult-Fave Skincare Products for Under $150
Now’s your chance to snag Tatcha’s Rice Polish, Dewy Skin Cream, Ageless Revitalizing Eye Cream, and the Silken Pore Perfecting Sunscreen at the lowest price we’ve ever seen!
June 7, 2025
Espadrilles Are Back and Hotter Than Ever—Here’s How To Wear the Summer Shoe in 2025
They’re comfy, flirty, and somehow go with everything.
June 4, 2025
The 10 Sandal Styles Every Shoe-Obsessed Girl Needs for a Hot Spring and an Even Hotter Summer
Yes, it’s time to schedule your pedicure stat!
May 31, 2025
I Tried the Celebrity-Approved Jelly Shoes That Are Summer 2025’s Most Divisive Trend—and Didn’t Hate It
So naturally, I had to see what the hype was about.
May 14, 2025
Dear E!, How Do I Dress Tailored & Professional in the Spring (But Still Look Cute)? Our Editors Say...
With Superfine pieces in the spotlight, our E! shopping editor is here to help build your polished office wardrobe into looks tailored just for you.
May 6, 2025
From the Steps to the Streets, Here’s How To Wear This Year’s “Tailored for You” Gala Theme IRL
As celebs arrive to fashion’s biggest night, E! has you covered with all the couture inspo you can wear IRL spotted from this year’s “Superfine” theme in New York City.
May 6, 2025
Amazon’s Spring Fashion Deals Include Viral TikTok Dresses and an It-Girl Airport Look—up to 75% Off
Cute outfits, comfy travel looks, and discounts that go up to 75% off? Say less.
May 3, 2025
The Best Deals on Jean Shorts From Old Navy, Abercrombie & Fitch & More, Starting at $15
Warm weather is coming, and that means just one thing -- jorts. Find the right jean shorts for your height (at a great price) and elevate your summer vibe.
May 1, 2025