Trends

It’s a Wash: Why Dark Denim Jeans Are Going To Rule the Streets Fall 2025

From high-waisted and flared, to straight or skinny, you need a pair of dark denim jeans in your fall rotation.

September 11, 2025

What Is 67? Unpacking the Latest Viral Slang

TikTok users have flooded the platform with videos referencing “67,” leaving some wondering what exactly the number refers to. Find out the origins of and meaning behind the viral slang term.

September 11, 2025

Why Ponchos Are the Must-Have Fall Accessory: Shop the Chicest & Coziest Ones

Ponchos, shawls, capes. Whatever you call them, these are the best ones to shop from Anthropologie, Free People, Quince, and more.

September 9, 2025

These 10 Amazon Fall Wardrobe Staples Look So Luxe You’ll Swear They’re Designer—All Under $50

From cashmere-inspired sweaters to silky midi skirts, these Amazon steals start at $17.

September 9, 2025

Dark Academia Core Is Trending for Fall: Shop Loafers, Mary Janes & Oxfords Starting at $27

Step into the dark academia trend this fall with classic loafers, oxfords, and Mary Janes starting at just $27.

September 5, 2025

Brown Sneakers Will Be Everywhere This Fall—Shop the Chicest Pairs From Adidas, Puma & More

You heard it here first! Brown is officially the trendiest fall shoe color and these sneakers from Sam Edelman, Gola, and more prove it.

September 1, 2025

TikTok Made Us Do It: 13+ Amazon Labor Day Deals Worth the Hype & Approved by Chronically Online Editors

Save big on the viral Amazon products your FYP already loves.

August 30, 2025

I’m a Shopping Editor and I’m Convinced Mules Are Fall’s Trendiest Shoe—10 Best Styles to Snag ASAP

From burgundy to animal print, mules have won our hearts as fall’s most practical shoes—these are the styles we’re shopping starting at $22.

August 29, 2025

Rich-Girl Boat Shoes Are Back! Sperry and Aritzia’s New Collab Is the Must-Have Shoe of Fall 2025

Shop the coziest, coolest shoe your closet didn’t know it needed.

August 25, 2025

It’s Almost Sweater Weather! You’ll Fall for These Chunky Knits From Quince, Gap, Old Navy & More

Excited for fall? Start updating your cold weather wardrobe now with these comfy and cozy cardigans, crewnecks, rugby pullovers, and more.

August 20, 2025

Move Over, Labubus: What to Know About the Urupocha-Chan Plushies Coming to Town

Nearly two months after Disney launched Urupocha-chan—a tiny plushy that’s modeled after characters like Minnie Mouse and Stitch—in Japan and China, they’re now available to buy in the U.S.

August 7, 2025

Missed the Labubu Craze? Try These Other Pop Mart Blind Boxes Full of Wide-Eyed Bag Charms You’ll Love

Pastel critters took over your feed and sold out in minutes—don’t worry, we’ve got more scary-cute collectibles (and nope, they’re not Lafufus).

August 7, 2025

Blackpink’s Lisa Reveals Her Post-Concert Treat—and It’s Already Viral on TikTok

Blackpink member Lisa provided insight into what she eats after a concert, sharing a photo of her holding a cup of Samyang’s Buldak Ramen following a show at SoFi stadium in Los Angeles.

July 24, 2025

Your Summer Beach Bag Edit Is Here & It’s Equal Parts Cute, Roomy, and SPF-Ready

We sifted through the sand (and the internet) to bring you totes that are cute, durable, and sand-resistant.

July 18, 2025

Hurry! Paula’s Choice BHA, a Staff Favorite for Perfect Skin, is on Sale for Prime Day Until Midnight

Banish blackheads, large pores, and big prices. Score this last-chance Prime Day deal on Paula's Choice Skin Perfecting 2% BHA liquid salicylic acid exfoliant before the sale ends tonight.

July 12, 2025

The Amazon Prime Day 2025 Makeup Deals That Have Our Kiss of Approval: L'Oreal, Laneige & More

From Laura Geller to Sacheu, these celeb-loved and editor-approved makeup deals are the lowest we’ve ever seen them, all from the last day of Amazon Prime Day.

July 11, 2025

Last Chance: Amazon’s Prime Day Sale Has Beauty Deals You Can’t Find Anywhere Else, up to 70% Off

From Laneige to Medicube, these celeb-loved and editor-approved beauty deals are the lowest we’ve ever seen them, all from the last day of Amazon Prime Day.

July 11, 2025

The Internet Can’t Stop Talking About These Celeb-Loved Prime Day 2025 Deals, Now Up to 50% Off

Yes, these products have thousands of five-star reviews. Yes, the Internet loves them. Should you believe the buzz? Absolutely. Plus, they're on sale for Amazon Prime Day!

July 9, 2025

Amazon’s Best Prime Day Fashion Deals Start at $7—Paige Desorbo’s Fave Crochet Dress & Birkenstock Dupes

Cute outfits, comfy shoes, and more Prime Day 2025 fashion discounts for up to 56% off? Say less.

July 8, 2025

The Best Amazon Prime Day Deals on Viral Beauty Products You’ve Seen All over TikTok, Starting at $5

These TikTok beauty products are actually worth the hype & finally on sale. Get up to 70% off viral products, all loved by celeb fans like Alix Earle, Kylie Jenner, and Khloe Kardashian.

July 8, 2025