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The Amazon Prime Day 2025 Makeup Deals That Have Our Kiss of Approval: L'Oreal, Laneige & More
From Laura Geller to Sacheu, these celeb-loved and editor-approved makeup deals are the lowest we’ve ever seen them, all from the last day of Amazon Prime Day.
July 11, 2025
Last Chance: Amazon’s Prime Day Sale Has Beauty Deals You Can’t Find Anywhere Else, up to 70% Off
From Laneige to Medicube, these celeb-loved and editor-approved beauty deals are the lowest we’ve ever seen them, all from the last day of Amazon Prime Day.
July 11, 2025
Best Amazon Prime Day Accessory Deals: Coach Bags, Celeb-Loved Sunglasses, Jewelry & More
Get your bag! Get your sunglasses! Get your earrings, all for less during the Amazon Prime summer sale.
July 9, 2025
The Internet Can’t Stop Talking About These Celeb-Loved Prime Day 2025 Deals, Now Up to 50% Off
Yes, these products have thousands of five-star reviews. Yes, the Internet loves them. Should you believe the buzz? Absolutely. Plus, they're on sale for Amazon Prime Day!
July 9, 2025
Amazon’s Best Prime Day Fashion Deals Start at $7—Paige Desorbo’s Fave Crochet Dress & Birkenstock Dupes
Cute outfits, comfy shoes, and more Prime Day 2025 fashion discounts for up to 56% off? Say less.
July 8, 2025
70% Off Beauty Tools Loved by Kylie Jenner, Ariana Madix & More for Amazon Prime Day
Score major savings and celebrity-approved glow-up essentials—including $100 off the Dyson Airwrap and the Shark FlexStyle.
July 8, 2025
The Best Amazon Prime Day Deals on Viral Beauty Products You’ve Seen All over TikTok, Starting at $5
These TikTok beauty products are actually worth the hype & finally on sale. Get up to 70% off viral products, all loved by celeb fans like Alix Earle, Kylie Jenner, and Khloe Kardashian.
July 8, 2025
No Gatekeeping! The Best Early Amazon Prime Day Beauty Tool Deals Are Here & up to 70% Off
Score major savings and celebrity-approved glow-up essentials—Amazon’s Early Prime Day deals deliver the beauty tools you love, for less.
July 6, 2025
Up to 70% Off TikTok-Viral Beauty Products from Medicube, Maybelline, & More Ahead of Prime Day
Get up to 70% off trending beauty products, all loved by celeb fans like Alix Earle, Kylie Jenner, and Khloe Kardashian.
July 3, 2025
Snag the Hottest Amazon Accessory Deals Before Prime Day Even Starts
There’s no time to waste! Shop the hottest early Prime accessory deals on must-have jewelry, sunglasses, purses, and so much more.
June 22, 2025
Amazon’s Early Prime Day Fashion Deals: The Birkenstock Dupe Everyone Wants, Plus It-Girl Denim 52% Off
Cute outfits, comfy shoes, and more early Prime Day 2025 fashion discounts for up to 52% off? Say less.
June 20, 2025
Sorry Brat Summer, It’s Officially Guava Girl Summer Now and She’s Glowy, Glossy & Smells Like Vacation
This summer’s hottest beauty trend is fruity, flirty, and flooding your feed.
June 18, 2025
Kelsea Ballerini Reveals Her Clever Workout Hacks
June 18, 2025
It’s Summer What? Summerween Is Officially Here & We Found Ghoulish Collections Starting at Just $7
The hot ghouls are out, and the deals start at just $7.
June 17, 2025
Hot Take: This "Unflattering" Jorts Trend Is Shockingly Good on Short Girls
Brb, wearing them every day until further notice.
June 11, 2025
We Found the Expensive-Looking Old Navy Dress That’s Turning Heads at Every Summer Wedding for $38
Flowy, flattering, and under $40? It’s no wonder people are losing it over this look.
June 9, 2025
Tatcha Flash Sale: Get Over $481 Worth of Cult-Fave Skincare Products for Under $150
Now’s your chance to snag Tatcha’s Rice Polish, Dewy Skin Cream, Ageless Revitalizing Eye Cream, and the Silken Pore Perfecting Sunscreen at the lowest price we’ve ever seen!
June 7, 2025
Espadrilles Are Back and Hotter Than Ever—Here’s How To Wear the Summer Shoe in 2025
They’re comfy, flirty, and somehow go with everything.
June 4, 2025
The 10 Sandal Styles Every Shoe-Obsessed Girl Needs for a Hot Spring and an Even Hotter Summer
Yes, it’s time to schedule your pedicure stat!
May 31, 2025
How To Wear the 'Unrecognizable' Makeup Trend
This trend is all about transformation. We've found everything you need to rock this look below.
May 17, 2025
I Tried the Celebrity-Approved Jelly Shoes That Are Summer 2025’s Most Divisive Trend—and Didn’t Hate It
So naturally, I had to see what the hype was about.
May 14, 2025
The Best Korean Skincare & Beauty Products You Should Be Stockpiling Right Now (But Don’t Panic Buy)
This is your sign to start stocking up on bestselling K-beauty essentials that actually live up to the internet hype.
May 7, 2025
Dear E!, How Do I Dress Tailored & Professional in the Spring (But Still Look Cute)? Our Editors Say...
With Superfine pieces in the spotlight, our E! shopping editor is here to help build your polished office wardrobe into looks tailored just for you.
May 6, 2025
From the Steps to the Streets, Here’s How To Wear This Year’s “Tailored for You” Gala Theme IRL
As celebs arrive to fashion’s biggest night, E! has you covered with all the couture inspo you can wear IRL spotted from this year’s “Superfine” theme in New York City.
May 6, 2025
Amazon’s Spring Fashion Deals Include Viral TikTok Dresses and an It-Girl Airport Look—up to 75% Off
Cute outfits, comfy travel looks, and discounts that go up to 75% off? Say less.
May 3, 2025