Flash Sale
My Chronic Dark Circles Finally Met Their Match Thanks to These $25-And-Under Eye Creams
From Korean skincare gems to celeb-approved musts, here’s what really works on those dark circles and fine lines.
October 14, 2025
OMG! Lululemon’s Black Align Leggings Are $49 Right Now + Fall Fashion Staples Starting at $9
Your fave buttery-soft leggings (and more!) are majorly marked down for fall.
October 13, 2025
Holiday Gift Shopping? We Found a Beekman 1802 Hand Cream Gift Set for 70% Off (Only $29 RN)
Your holiday shopping just got easier with this indulgent, budget-friendly gift.
October 12, 2025
Final Call: Prime Day Deals from Olay, K18, Belif, Elemis & More Are Disappearing in Just Hours
Hurry—October Prime Day’s best beauty deals from K18, Olay, Salt & Stone, and more end in just a few hours!
October 9, 2025
Obsessed With Kate Spade? October Prime Day Just Made These Celeb-Loved Handbags 70% Off
We found plenty of Kate Spade styles are on sale, from sleek totes to must-have crossbodies.
October 8, 2025
Prime Day Last Chance: Grab Our Favorite Grace & Stella Eye Masks for Just $16 Before Midnight
Your under eyes are begging for these plumping, smoothing, cooling on-sale eye masks. But you'd better add them to your cart ASAP. Prime Big Deal Days ends tonight!
October 8, 2025
OMG! I Found Rare $13+ Ugg Slipper & Boot Dupes During Amazon’s October Prime Day Sale
The Ugg alternatives that went TikTok viral are over 60% off right now for Amazon Prime Big Deal Days—I’m screaming.
October 8, 2025
Apple AirPods 4 Drop to $89 (Lowest Price of the Season) for Fall Prime Day 2025 Before Deals End Tonight
Get the deepest discounts of the fall on Apple AirPods, plus shop must-see sale prices on Sony, Bose, Dyson, and more before Prime Big Deal Days ends tonight!
October 8, 2025
28 Best October Prime Day Competitor Sales You Should Know: Walmart, Target, Ulta, Wayfair & More
Experiencing Amazon Prime Day Fatigue? We found alternative sales that are just as sweet, no Bezos involved.
October 8, 2025
The Fall Yankee Candles You Want Just Dropped to $15 for October Prime Day (They’re Normally $25)
This is the best deal on fall Yankee Candle scents you're going to find all year. You'd better grab one, two, or three of your favorite autumnal scents ASAP! Stock is limited.
October 8, 2025
Kylie Jenner, Khloe Kardashian & Madison LeCroy Swear by These 60% Beauty Tool Deals for October Prime
We found celebrity-approved glow-up essentials on major sale right now for Amazon Prime Big Deal Days—including a Dyson Airwrap dupe!
October 8, 2025
30% Off French Girl Beauty Deals for October Prime Day: Shop the Crème de la Crème of Skincare
From viral A313 ointments to Bioderma cleansers, get the best deals on French girl favorites.
October 8, 2025
Kris Jenner, Olivia Culpo & More: 30 Prime Day Home Deals Celebs Are Buying — From $7
Your dream home is filled with all these on-sale Prime Day offerings loved by Teresa Giudice, Kyle Richards, Kris Jenner, Porsha Williams, JoJo Fletcher, and more.
October 8, 2025
Best Laniege Fall Prime Day Deals: Save 30% on Favorites by Sydney Sweeney, Alix Earle & More
Porsha Williams, Kyle Richards, Justine Skye, and Paige DeSorbo are among the many stars who recommended this October Amazon Prime Day deal.
October 8, 2025
Paige DeSorbo Swears by This $8 Hair Growth Hack + 28 More Prime Day Picks She’s Obsessed With
Score up to 50% off dozens of Amazon beauty products that Paige DeSorbo can't live without.
October 8, 2025
Why Wait? These October Prime Day Deals Make Great Christmas Gifts & Start at $8
Stock up on practical gifts, toys, beauty products, stocking stuffers, and more, while they're on sale for Amazon Prime Big Deal Days.
October 7, 2025
October Prime Day Luxury Fashion Sales: Rare Deals on Ganni, Dior & More Up to 70% Off
Designer fashion for less? Yes, please! Grab these rare deals on brands fashion girls go nuts for before it’s too late!
October 7, 2025
Kathy Hilton Swears by This Neck Cream That 'Actually Works' and It’s on Sale for October Prime Day
Real Housewives of Beverly Hills star Kathy Hilton just revealed her secret to youthful skin — and the little jar she swears by is on sale right now.
October 7, 2025
Jennifer Aniston-Loved Vital Proteins Collagen Powder $16 for Prime Day + Limited-Edition Pumpkin Spice
You’d better hurry if you want this Vital Proteins Collagen Powder deal—celebs swear by it, and it sells out fast!
October 7, 2025
COSRX Snail Mucin Is Just $12 for Amazon October Prime Day—You’re Almost Out, So Stock Up Now
Snail mucin fans, hurry—this cult-favorite K-beauty serum is over 50% off for October Prime Day 2025!
October 7, 2025
Kyle Richards Says She’ll Use This Laura Geller Palette ‘Forever’ & It’s on Sale During Prime Day
Kyle Richards swears by this glow-boosting Laura Geller palette—and it’s on sale for October Prime Day.
October 7, 2025
Prime Day Beauty Must: Kenya Moore, Kandi Burruss & Madison LeCroy Love This $6 Tool That Helps Hair Grow
Want longer, healthier hair? Kenya Moore, Kandi Burruss, and Madison LeCroy trust this scalp brush, and you can snag it for less during October Prime Day.
October 7, 2025
Alix Earle Uses This Beauty Secret for Dancing With the Stars & It’s on Sale for October Prime Day
The TikToker shares her favorite color-correcting product from her Dancing With the Stars GRWM video—and we found it on sale.
October 7, 2025
October Prime Day Kicks Off with These Steals—Don’t Blink or You’ll Miss Them
From viral beauty to home essentials, now’s your chance to score October Prime Day’s best day 1 deals that won’t last long.
October 7, 2025
I’m a Shopping Editor, Here’s What I’m Buying From October Prime Day 2025: Tested & Approved
Our E! shopping editors have you covered with products we’ve tested and deals we’re eyeing during Amazon’s Prime Big Deal Days.
October 6, 2025